Established
2010
Franchise Units
20
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
Madras Coffee House is an Indian café brand known for bringing authentic South Indian filter coffee into a modern, scalable franchise format. Founded in Chennai in 2010, the brand has expanded through kiosks, cafés, food-court outlets and restaurant formats, making it suitable for different investment levels and locations.
The menu is centred around traditional filter coffee along with tea, regional beverages, snacks and selected South Indian food options. With a network of more than 150 stores worldwide, Madras Coffee House has developed strong recognition among consumers looking for affordable, familiar and convenient café experiences.
Its flexible outlet formats make the franchise suitable for malls, IT parks, hospitals, educational institutions, high streets, railway stations, airports and other high-footfall locations.
Why Invest in Madras Coffee House?
- Established Indian café brand operating since 2010
- Strong positioning around authentic South Indian filter coffee
- More than 150 stores across the overall network
- Multiple franchise formats for different budgets
- Suitable for high-footfall commercial locations
- Established supply chain and operating systems
- Growing demand for organised café and beverage concepts
- Opportunities to generate revenue throughout the day through beverages, snacks and food
Background
- Established Year: 2010
- First Franchise Unit: Franchising reportedly started around 2014
- Founders: M. Kumaaravelan and Prasanna Venkatesh
- Franchise Active Units: Approximately 20–50 reported franchise outlets
- Overall Network: 150+ stores worldwide
- Company-Owned Units: Not publicly disclosed
- Industry Category: Café, Coffee, Food & Beverage, QSR
- Headquarters: Chennai, Tamil Nadu
- Company: Vel Chakra Coffee Private Limited
- Franchise Term: Approximately 5 years, renewable
- Expansion Markets: Opportunities available across several major Indian states and cities
Madras Coffee House started with a simple goal of making authentic filter coffee easily accessible through organised retail outlets. Over the years, the brand expanded from small kiosks into larger café and restaurant formats while increasing its franchise presence across India.
Support Training
Madras Coffee House provides franchisees with support throughout the setup and operating process.
- Site Selection & Approval: Assistance in evaluating and approving suitable commercial locations.
- Store Setup: Guidance for outlet layout, interiors, branding, signage, equipment and overall store development.
- Operational Training: Franchisees and staff receive training related to coffee preparation, food handling, service standards, hygiene and daily operations.
- Supply Chain: Access to approved ingredients, products and operating supplies to maintain consistency across outlets.
- Manpower Support: Assistance may be provided for staffing requirements and initial team setup.
- Marketing Support: Franchisees benefit from the Madras Coffee House brand identity, promotional materials and local marketing guidance.
- Ongoing Support: Operational guidance, business assistance and system updates may continue after store opening.
Ideal Candidate
Madras Coffee House is suitable for entrepreneurs, investors and owner-operators interested in India's café and food-service market.
The ideal franchisee should have:
- Sufficient investment and working capital
- Strong customer-service orientation
- Ability to manage employees and daily operations
- Willingness to follow brand standards and SOPs
- Interest in food, beverages or hospitality
- Access to a strong high-footfall location
Previous restaurant experience can be helpful but is not necessarily essential when the franchisee is willing to actively manage the business and follow the franchisor's operating system.
Financial Detail
| Financial Requirement | Estimated Amount |
|---|---|
| Total Investment | Approx. ₹15 lakh–₹30 lakh for standard formats |
| Minimum Investment | Around ₹15 lakh |
| Franchise Fee | Approx. ₹4 lakh + GST |
| Interiors | Approx. ₹4 lakh–₹6 lakh |
| Branding | Approx. ₹2 lakh |
| Equipment | Approx. ₹4 lakh |
| Rental Advance | Approx. ₹2 lakh–₹3 lakh |
| Working Capital | Additional funds recommended |
| Royalty Fee | Reported around 10% |
| Expected ROI | Around 20%, depending on outlet performance |
| Break-Even Period | Approximately 2–3 years |
| Space Requirement | Around 150–4,000 sq. ft., depending on format |
| Franchise Term | Approximately 5 years |
Investment can vary significantly depending on whether the investor selects a kiosk, food-court outlet, café, restaurant, cloud kitchen or highway format.