Established
1968
Franchise Units
300
Minimum Investment
₹ 30,00,000
Franchise Fee
₹ 10,00,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
In India’s fast-evolving Quick Service Restaurant (QSR) ecosystem, health-conscious diners are actively moving away from deep-fried, heavy fast food toward fresh, customizable, and balanced meal options. Mr. Sub—Canada’s legendary submarine sandwich chain established in 1968—stands as one of the most compelling fast-casual business opportunities available for Indian entrepreneurs.
When Mr. Sub entered the Indian market, it did not simply import a Western menu; it thoughtfully re-engineered 98% of its recipes to appeal directly to local Indian palates. From flavorful local spices and tandoori paneer options to freshly baked artisanal breads like 5-grain and brown bread, the brand satisfies both vegetarian and non-vegetarian demographics with ease.
Positioned in the high-growth QSR category, Mr. Sub bridges the gap between fast dining and wholesome nutrition. For unit franchise owners, this means entering a proven business model supported by robust supply chains, optimized food margins, and an internationally respected brand identity. Whether located in bustling high-street markets, university campuses, corporate tech parks, or shopping malls, a Mr. Sub outlet provides high daily footfalls and strong repeat business.
Background
| Parameter | Details |
| Brand Name | Mr. Sub (originally Mr. Submarine) |
| Global Founding Year | 1968 (Toronto, Ontario, Canada) |
| Global Founders | Earl Linzon and Gus Brown |
| Parent Company / Global Owner | MTY Food Group Inc. (Acquired in 2011) |
| India Master Franchisee | Beverly Food & Beverages Limited (Led by Chairman Arnav Saluja) |
| India Entry Year | 2015 (First flagship store opened in SDA Market, New Delhi) |
| Industry Category | Food & Beverage / Quick Service Restaurant (QSR) |
| Global Presence | Over 300+ locations in Canada and select international markets |
| Indian Footprint | Operational outlets across major metropolitan and Tier-1 hubs |
The Brand Journey
Mr. Sub’s story began in 1968 when two friends in Toronto combined $1,500 in savings to open a small submarine sandwich shop catering to university students. The simple promise—freshly baked bread, quality meats, and custom toppings—became an instant success. By 1972, the company launched its franchising model, scaling rapidly across Canada.
In 2011, Mr. Sub joined MTY Food Group, one of North America's largest restaurant franchisors. Seeing India's massive youth demographic and surging QSR growth, Beverly Food & Beverages Limited secured the Master Franchise rights in 2014, officially launching the brand in Delhi-NCR in 2015. Today, the brand continues to expand across North, South, West, and Central India.
Support Training
Franchisees receive end-to-end guidance from contract signing through daily operational management:
1. Pre-Launch & Site Selection Support
Real Estate Guidance: Assistance with evaluating footfall, demographics, and visibility to select optimal commercial sites.
Store Design & Layout: Standardized 3D interior blueprints optimized for kitchen workflow, guest seating, and quick order processing.
Vendor & Equipment Sourcing: Streamlined procurement for commercial refrigeration, bread baking ovens, POS counters, and display cases.
2. Operational & Supply Chain Support
Centralized Supply Network: Direct access to vetted suppliers for fresh meats, vegetables, cheeses, and proprietary sauces to maintain margin consistency.
SOP Guidelines: Step-by-step manuals covering food safety, inventory management, opening/closing checklists, and portion control.
3. Comprehensive Academic & Staff Training
On-Site & Hands-On Training: Intensive training conducted at the franchise location, covering bread baking, ingredient prep, customer service, and sanitation.
POS & Software Integration: Hands-on training on billing software, inventory tracking tools, and third-party delivery aggregation platforms.
4. Marketing & Ongoing Growth Support
Grand Opening Campaigns: Local marketing blueprints, promotional banners, and social media buzz creation for launch day.
National & Regional Promotions: Access to seasonal menu developments, promotional offers, and branded collateral designed by the corporate team.
Ideal Candidate
Mr. Sub seeks business partners who bring dedication and customer-centric energy to store operations.
Business & Management Background: Prior experience in retail, hospitality, or restaurant operations is beneficial, though energetic first-time business owners with strong leadership skills are equally welcome.
Passion for Customer Service: A hands-on approach to daily operations, staff management, customer experience, and food quality control.
Financial Capability: Unencumbered capital of ₹30 Lakhs to ₹35 Lakhs for single-unit setup, plus comfortable working capital runway.
Preferred Store Locations:
High-street commercial shopping districts.
Food courts in major shopping malls.
Tech parks, business districts, and office complexes.
University campuses, metro stations, and transit hubs.
Financial Detail
The financial structure for setting up a single-unit Mr. Sub franchise in India is summarized below:
| Financial Head | Estimated Range / Details |
| Total Initial Investment | ₹30,00,000 – ₹35,00,000 (depending on store format and location) |
| Minimum Capital Required | ₹30,00,000 |
| Franchise Fee | Included in Total Investment (~₹10,00,000) |
| Infrastructure & Fit-outs | Included (~₹12,00,000 for furniture, fixtures, and store design) |
| Kitchen & POS Equipment | Included (~₹18,00,000 total equipment allocation) |
| Space Requirement | 350 sq. ft. – 500 sq. ft. (Carpet Area) |
| Marketing / Local Promotion | Managed at franchisee level with brand guidelines |
| Working Capital | Recommended ₹2,00,000 – ₹3,00,000 reserve |
| Royalty Fee | Competitive brand royalty fee structure |
| Agreement Term | 5 Years (Renewable) |
| Expected Payback Period | 2.5 – 3 Years |
| Anticipated ROI | 28% – 30% per annum |