Established
2019
Franchise Units
15
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 40,00,000
Home Based
No
Description
The Indian beauty and personal care industry is undergoing a massive shift. Nails are no longer just an afterthought during a monthly salon visit; nail art, extensions, and specialized care have evolved into a distinct, high-frequency lifestyle routine. Nails By Mahsaa stands right at the center of this transformation. Built on precision technique, high-end aesthetics, and uncompromised hygiene, the brand has redefined how luxury nail care is experienced in India.
Nails By Mahsaa offers clients more than a standard manicure—it delivers an elevated studio experience. From custom gel extensions and intricate 3D nail art to restorative hand and foot therapies, the brand combines international artistry with premium, non-toxic products. This laser focus on a single high-margin category gives the brand a sharp competitive edge over traditional full-service salons. For prospective franchisees, Nails By Mahsaa presents a scalable, high-yield business model operating in one of the fastest-growing segments of the Indian salon market.
Background
| Parameter | Details |
| Established Year | 2019 |
| Franchise Launch Year | 2021 |
| Founders / Leadership | Mahsaa & Leadership Team |
| Industry Category | Beauty & Wellness / Specialized Retail Services |
| Segment | Premium Beauty Studio & Nail Care |
| Active Franchise Units | 15+ Outlets (Tier 1 & Select Tier 2 Cities) |
| Market Presence | Expanding presence across high-street markets, premium malls, and upscale residential hubs in India. |
Brand Journey & History
Nails By Mahsaa began with a clear mission: to bring world-class nail tech expertise, trendsetting art, and strict hygienic protocols to the domestic market. What started as a boutique studio rapidly built a dedicated client base through word-of-mouth and visual social media platforms. Recognizing the vast whitespace for specialized nail bars in India, the brand structured its franchise model to partner with passionate entrepreneurs, scaling its footprint across key metro markets.
Support Training
Nails By Mahsaa provides a complete plug-and-play support system to ensure every franchise unit maintains brand standards and operational profitability from day one:
Site Selection & Store Setup: Comprehensive assistance in real estate evaluation, footfall analysis, lease negotiations, and turnkey interior design tailored to brand aesthetics.
Nail Tech Academy & Training: Rigorous pre-launch training covering advanced technician skills, hygiene protocols, product handling, client communication, and upselling techniques.
Operational Guidance: Provision of standard operating procedures (SOPs), point-of-sale (POS) software setup, inventory management systems, and quality control audits.
Marketing & Launch Support: Hyper-local marketing strategies, influencer tie-ups, grand opening campaigns, visual media collateral, and centralized digital marketing support.
Ongoing Product & Trend Updates: Continuous supply chain access to high-grade, authentic products alongside periodic refresher modules on emerging international nail trends.
Ideal Candidate
Nails By Mahsaa seeks strategic partners who share a vision for delivering luxury service experiences:
Entrepreneurial Passion: Individuals passionate about the beauty, fashion, and lifestyle retail sector.
Business Acumen: Prior experience in retail, hospitality, or service business management is preferred (though direct nail industry experience is not mandatory).
Investment Capability: Financial readiness to cover initial capital expenditure, franchise fees, and buffer working capital.
Customer-Centric Focus: Commitment to maintaining high service quality, personnel management, and local client retention.
Location Preferences: High-street retail markets, upscale residential neighborhoods, luxury commercial hubs, or high-footfall shopping malls across Tier 1 and Tier 2 cities in India.
Financial Detail
| Financial Parameter | Estimated Value (INR) |
| Minimum Investment Required | ₹25 Lakhs |
| Total Investment Range | ₹25 Lakhs – ₹40 Lakhs (varies by store format and location) |
| Franchise Fee | ₹5 Lakhs – ₹7 Lakhs + applicable taxes |
| Infrastructure & Fit-Out Cost | ₹12 Lakhs – ₹20 Lakhs (Interiors, equipment, seating stations, signage) |
| Initial Inventory & Tech Kits | ₹3 Lakhs – ₹5 Lakhs |
| Working Capital Reserve | ₹2 Lakhs – ₹4 Lakhs |
| Royalty / Revenue Share | 8% to 10% of monthly gross revenue |
| Store Space Required | 300 sq. ft. – 700 sq. ft. |
| Expected Payback / Break-Even Time | 14 to 18 Months (Operative break-even typically in 2–3 months) |
| Expected ROI | 30% – 40% annually under standard operational conditions |