Established
2017
Franchise Units
10
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
India’s beauty and personal grooming market is witnessing an unprecedented surge, driven by expanding middle-class disposable income, increasing urban grooming habits, and a growing demand for premium yet accessible salon services. Amidst this rapidly evolving landscape, Salon 24 has emerged as a disruptive, highly scalable salon franchise model designed to make salon ownership simpler, more profitable, and stress-free for prospective entrepreneurs.
The core philosophy of Salon 24 centers on solving the two largest pain points in the salon industry: operational overheads and staff recruitment/retention. While traditional salon franchises often demand heavy initial investments ranging between ₹50 Lakhs to ₹1 Crore with high operational costs, Salon 24 breaks this barrier with a lean, flexible setup model. By offering fully managed operational support, trained staff placement, advanced interior design templates, and localized client acquisition strategies, Salon 24 brings luxury-style grooming into accessible suburban and urban neighborhoods.
Positioned strategically between high-end luxury outlets and local neighborhood parlors, Salon 24 delivers high-margin services—including precision hair styling, specialized skin treatments, bridal care, and modern grooming packages—at price points that keep repeat footfall high. As a franchise owner, you step into a turn-key business ecosystem backed by expert management, making it an ideal choice for both seasoned business owners and first-time investors looking to capitalize on India's booming salon sector.
Background
Establishment Year: 2017
Franchise Launch Date: 2023–2024
Active Units: 10–20+ locations active & growing across India
Headquarters: Mumbai / Western Region, India
Industry Category: Beauty, Wellness & Personal Care Services
Brand Journey & Market Presence:
Salon 24 was established in 2017 with a focused objective: to democratize salon ownership across India by creating a standard, high-quality salon chain that operates with minimal friction. Over its initial years in business, the brand perfected its internal operations, supplier networks, and training systems before officially expanding through franchising.
By analyzing the common operational pitfalls faced by independent salon owners—such as unorganized inventory management, inconsistent service delivery, and high staff poaching—Salon 24 crafted a standardized business model. Today, the brand is expanding across Tier 1, Tier 2, and Tier 3 cities, establishing a solid presence in prime commercial centers, residential high-streets, and community shopping hubs.
Support Training
Salon 24 ensures you never have to navigate the beauty industry alone by offering comprehensive handholding across every stage of development:
Site Selection & Store Setup: Location layout guidance, spatial planning, modern interior design guidelines, and vendor connections for purchasing ergonomic salon equipment, styling chairs, and lighting.
Staff Recruitment & Academics: End-to-end recruitment of trained hair stylists, therapists, and receptionists. Ongoing upskilling workshops ensure staff remain up to date on global trends, hygiene protocols, and premium product application techniques.
Operational Guidance: Complete standard operating procedure (SOP) manuals covering front-desk management, client consultations, service delivery benchmarks, and inventory control.
Marketing & Local Launch Strategy: Multi-channel pre-launch hype generation, hyper-local social media targeted ads, influencer collaborations, printed marketing materials, and grand-opening promotional offers to drive immediate footfall.
Continuous Tech & Supply Chain Support: Centralized access to verified product vendors at discounted wholesale rates, along with ongoing tech support for billing, inventory, and appointment booking software.
Ideal Candidate
Salon 24 welcomes motivated partners who want to build a sustainable local business asset:
Entrepreneurial Mindset: Individuals with a strong drive to build a customer-first brand in their local market. Prior salon or beauty industry experience is not mandatory, as comprehensive training and staff are provided.
Business Professionals & Investors: Corporate professionals looking for a semi-passive revenue stream, or multi-brand franchise operators expanding their portfolio into wellness and beauty.
Capital Capability: Financial capability to meet initial setup costs, property lease obligations, and initial operational reserves.
Location Preference: Access to or capability to secure a 500 to 800 sq. ft. commercial property on ground floors, busy main streets, high-density residential complexes, or prominent shopping centers with strong visibility and easy foot traffic.
Financial Detail
| Financial Parameter | Details & Estimates |
| Total Investment Range | ₹15 Lakhs – ₹30 Lakhs (Depending on store size & city tier) |
| Minimum Capital Required | ₹5 Lakhs – ₹10 Lakhs (Initial liquidity reserve) |
| Franchise / Brand Fee | ₹2 Lakhs – ₹5 Lakhs |
| Required Commercial Area | 500 – 800 Sq. Ft. |
| Infrastructure & Fit-Out Cost | ₹8 Lakhs – ₹15 Lakhs (Interior styling, salon chairs, wash stations, air conditioning, lighting) |
| Initial Inventory & Equipment | ₹2 Lakhs – ₹4 Lakhs (Professional hair/skin products, styling tools) |
| Working Capital & Launch Marketing | ₹1.5 Lakhs – ₹3 Lakhs (Covering initial rent, staff payroll, local promotions) |
| Royalty / Revenue Share Fee | 5% – 10% of monthly gross sales (or fixed monthly service charge) |
| Expected ROI (Return on Investment) | Approx. 35% – 45% annually |
| Estimated Break-Even Period | 12 – 18 Months |