Established
2007
Franchise Units
50
Minimum Investment
₹ 50,00,000
Franchise Fee
₹ 50,00,000
Total Investment Range
₹ 1,00,00,000
Home Based
No
Description
In the rapidly evolving landscape of Indian retail, few segments have witnessed a transformation as profound as the intimate wear industry. Amanté, a name synonymous with elegance, comfort, and international flair, stands at the forefront of this revolution. Originally crafted to meet the global standards of the modern woman, Amanté has successfully carved a niche as a premium brand that refuses to compromise on quality or style.
When you invest in an Amanté franchise, you aren't just opening a store; you are curating a "Fit Lounge" experience. The brand’s reputation is built on the philosophy of "tailor-made for the Asian woman," ensuring that every product—from seamless T-shirt bras to high-performance activewear—offers a silhouette-enhancing fit. With the backing of Reliance Retail, India’s largest retailer, Amanté now possesses the unmatched logistical and marketing muscle to dominate the premium lingerie market. This is an invitation to partner with a brand that understands the intimate needs of its consumers and provides a sophisticated shopping environment that encourages loyalty and repeat visits.
Background
Established Year: Founded in 2007.
Founders & Ownership: Originally launched by MAS Holdings (a global apparel tech giant based in Sri Lanka). In November 2021, the brand was acquired by Reliance Retail Ventures Limited (RRVL).
Franchise Status: Active franchising commenced significantly in 2024, aiming for a massive pan-India footprint.
Market Presence: Currently present in over 500+ cities through a mix of 50+ exclusive brand outlets (EBOs), large format stores (LFS), and over 10,000 multi-brand outlets (MBOs).
Industry Category: Premium Women's Intimate Wear, Athleisure, and Lifestyle.
Brand Journey: Amanté started as a premium solution for high-quality lingerie in India and Sri Lanka. Over nearly two decades, it has evolved from a lingerie specialist into a complete lifestyle brand for women, emphasizing body positivity and innovative fabric technology.
Why Invest in this Franchise?
Investing in Amanté is a strategic move for any entrepreneur looking to tap into the high-margin fashion and lifestyle sector.
Reliance Retail Powerhouse: Since its acquisition by Reliance Retail in 2021, the brand has benefited from world-class supply chain management, extensive data analytics, and aggressive marketing reach.
High Market Growth: The Indian lingerie market is shifting from an unorganized sector to a brand-conscious landscape. Amanté sits perfectly in the "accessible luxury" segment.
Diverse Product Portfolio: Beyond lingerie, the brand excels in nightwear, activewear, swimwear, and shapewear, ensuring year-round sales and multiple revenue streams.
Customer Loyalty: With a high conversion rate—often exceeding 80% in specialized boutiques—the brand’s focus on "The Art of Fit" keeps customers coming back.
Proven Business Model: A blend of high margins and a relatively low footprint requirement makes it an efficient retail model for Tier 1 and Tier 2 cities.
Support Training
Amanté believes that the success of the partner is the success of the brand. Their support system is exhaustive:
Pre-Launch Support: Assistance in site selection using data-driven footfall analysis, store layout design (following the signature "Fit Lounge" aesthetic), and vendor management for interiors.
Operational Excellence: Provision of a detailed Operating Manual. The brand provides a cloud-based POS and inventory management system to ensure seamless stock replenishment.
Marketing & Branding: Comprehensive support for the grand opening, local area marketing (LAM), and participation in national digital and print campaigns.
Academic & Product Training: Intense training for "Fitting Experts" (sales staff) to ensure they can provide the personalized consultation that Amanté is famous for.
Ongoing Support: Regular audits, performance reviews, and seasonal visual merchandising updates to keep the store looking fresh and globally aligned.
Ideal Candidate
Amanté is looking for partners who mirror the brand’s commitment to excellence and sophistication.
Profile: Motivated entrepreneurs, existing retail professionals, or corporate professionals looking to transition into business.
Passion: A keen interest in the fashion and lifestyle industry, specifically women’s retail.
Business Acumen: Understanding of local market dynamics and a customer-centric mindset.
Investment Capability: Financial stability to manage both the initial setup and at least six months of operational working capital.
Location Preference: Prime high-street locations or premium shopping malls with a minimum frontage of 15–20 feet. High-traffic areas in Tier 1, Tier 2, and upcoming Tier 3 cities are preferred.
Financial Detail
| Category | Details (Approximate) |
| Total Investment | ₹50 Lakh – ₹1 Crore |
| Minimum Investment | ₹50 Lakh |
| Franchise/Brand Fee | ₹5 Lakh – ₹10 Lakh |
| Space Required | 500 – 800 Sq. Ft. |
| Infrastructure Cost | Includes Interiors, Fit-outs, Lighting, and Signage |
| Marketing Budget | 2-3% of Gross Sales |
| Working Capital | Recommended for 3–6 months |
| Royalty Fees | Usually integrated into product margins or 5-7% of sales |
| Expected ROI | 35% – 40% |
| Break-even Time | 18 – 24 Months |
| Revenue Streams | Lingerie, Athleisure, Nightwear, Swimwear, and Accessories |