Established
2014
Franchise Units
45
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
The Indian ethnic wear sector is experiencing an unprecedented boom, seamlessly blending timeless traditions with contemporary sensibilities. Positioned at the absolute forefront of this transformation is Peachmode, a premier modern Indian wear brand that has successfully cracked the code of omni-channel retail. Beginning its journey as a highly disruptive e-commerce powerhouse, Peachmode has evolved into a dominant brick-and-mortar retail force, capturing the hearts of millions of women across the country.
Peachmode’s core philosophy is anchored in delivering the "Right Product @ Right Price". By removing unnecessary middlemen and adopting a direct-from-factory ecosystem, the brand offers an exquisite, premium collection of sarees, salwar suits, lehengas, kurtis, and fusion wear at highly accessible price points. Its market positioning bridges the massive gap between unorganized local boutiques and prohibitively expensive designer labels, making high fashion an everyday luxury for urban professionals, students, homemakers, and modern brides alike.
As an established household name with a stellar digital footprint, Peachmode has transitioned into physical retail through a highly scalable corporate-backed franchise model. For aspiring business owners and seasoned investors, a Peachmode franchise represents an entry into a highly optimized, bulletproof retail system. With an aggressive expansion roadmap across India, the brand offers retail partners a low-risk, high-margin asset built on a decade of consumer trust and impeccable supply chain management.
Background
Established Year: 2014
Franchise Commencement Year: 2023
Founders: Anupam Tulsyan & Aradhya Tulsyan
Industry Category: Women's Ethnic & Fusion Wear Retail
Active Units: 45+ operational and under-fit-out retail showrooms across prime Indian markets.
The Brand Journey
The story of Peachmode is a classic example of traditional business intelligence meeting modern technology. The founders, coming from a family with a multi-decade legacy in the textile trade, recognized a severe fragmentation in the online ethnic wear space. Combining a tech background with deep-rooted ancestral relationships with weavers and artisans across India, Peachmode was launched in 2014 in Mumbai.
Initially started as a designer marketplace, the brand quickly pivoted to an inventory-led model to maintain strict quality control, uniform pricing, and authentic fabric curation. Over the next decade, Peachmode quietly scaled into a massive online destination, eventually making its strategic foray into physical, high-street, and mall-based retail environments. Today, it stands as a premium, debt-free, self-sustaining brand that perfectly blends localized Indian craftsmanship with cutting-edge retail operations.
Support Training
Pre-Launch Support
Site Selection & Analytics: The brand’s specialized real estate team utilizes data analytics to identify high-potential commercial zones, upscale high streets, and premium shopping malls with high footfall.
Turnkey Store Architecture: Complete architectural layouts, 3D store interior designs, and standardized visual merchandising frameworks are provided to ensure a luxurious, uniform brand experience.
Operational Support
Inventory Automation: Centralized POS (Point of Sale) and ERP software automatically track sales velocity, triggering automated inventory replenishment so you never run out of trending products.
Staff Recruitment & Training: Guidance in hiring skilled retail staff, combined with exhaustive training programs focusing on premium customer service, billing protocols, and soft skills.
Marketing & Academic Support
National Digital Campaigns: Hyper-local digital marketing, continuous social media engagement, and regular influencer collaborations managed entirely by the corporate team to drive foot traffic directly to your store coordinates.
Seasonal Event Launchpads: Complete promotional collaterals, display graphics, and localized advertising strategies tailored for regional festivals, weddings, and end-of-season sales.
Financial Detail
| Financial Component | Investment Details (Approximate Estimates) |
| Minimum Investment Required | ₹25 Lakhs to ₹30 Lakhs (Variable based on store size/location) |
| Total Standard Investment | ₹50 Lakhs (Comprehensive Setup) |
| Franchise / Brand Fee | ₹3,000,000 (₹3 Lakhs) |
| Store Interiors & Fit-outs | ₹23 Lakhs (Calculated at actuals) |
| Refundable Brand Security Deposit | ₹10 Lakhs (Secured against continuous stock support) |
| Refundable Mall Security Deposit | ₹14 Lakhs (Applicable for mall locations) |
| Royalty Fees | Zero upfront royalties (Built into the product margin structure) |
| Expected ROI (Return on Investment) | Up to 60% per annum |
| Break-even Period | Highly accelerated; initial capital setup stabilization within 2 to 5 months |
| Projected Store Payback Period | 18 to 24 Months |