Established
2015
Franchise Units
15
Minimum Investment
₹ 30,00,000
Franchise Fee
₹ 1,25,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
The Indian retail ecosystem is witnessing a massive, structural shift. Fitness is no longer a seasonal hobby or a January resolution; it is a lifestyle. From neighborhood parks to premium cross-fit boxes, the demand for high-quality, technically advanced activewear has skyrocketed. Standing right at the intersection of this fitness revolution and accessible retail is Performax Activewear, a powerhouse sportswear brand owned and backed by Reliance Retail Ventures Limited.
Performax has successfully carved out a unique position in the Indian market by cracking a difficult code: delivering world-class, high-performance athletic apparel at price points that appeal to the mass-premium Indian consumer. Unlike international sports giants that often price out a vast segment of the market, or local unbranded alternatives that sacrifice fabric technology, Performax delivers the best of both worlds. Designed in collaboration with international trend houses, like the renowned French design firm Carlin Groupe, the brand manufactures cutting-edge sportswear engineered for maximum endurance, comfort, and style.
The brand's catalog covers everything a modern fitness enthusiast needs, including moisture-wicking training t-shirts, high-compression gym wear, breathable running jackets, ergonomic footwear, and multi-sport accessories. By establishing an exclusive brand outlet (EBO) network through its strategic franchising model, Performax offers everyday entrepreneurs a golden ticket into India’s multi-billion-dollar athleisure market. When you partner with Performax, you aren't just opening a clothing store; you are bringing a trusted, tech-backed, Reliance-supported athletic culture directly to your city.
Background
Established Year: Founded in 2015.
Franchise Operations Commenced: 2023.
Franchise Active Units:operating between 15 to 25 Exclusive Brand Outlets (EBOs), alongside massive distribution within 1,000+ Reliance Trends stores and nationwide digital presence on AJIO.
Founders / Parent Ownership: Owned and managed by Reliance Retail Ventures Limited (Reliance Industries Limited).
Brand Journey & History: Performax started as a high-performing private label to fill the massive gap for affordable technical sportswear in India. Recognizing its intense popularity and stand-alone brand equity, Reliance scaled it into an independent brand, partnering with elite sporting entities including IPL's Mumbai Indians, ISL's Chennaiyin FC, and various national kabaddi teams.
Industry Category: Sports Equipment, Footwear, Fashion Retail, and Athleisure Apparel.
Support Training
Pre-Launch Support
Site Selection & Analytics: The brand's real estate team uses data-driven metrics to analyze local footfall, demographic fit, and catchment areas before approving a storefront.
Store Design & Architecture: Detailed 3D layouts, interior blueprints, and fixture specifications are curated by corporate designers to ensure the store maintains a premium international aesthetic.
Operational Support
Inventory Management & Auto-Replenishment: Integrated POS systems track real-time sales and automatically trigger replenishment stock from central warehouses, eliminating manual errors and dead-stock issues.
Standard Operating Manuals (SOPs): Franchisees receive comprehensive documentation covering everyday store management, customer handling, stock auditing, and staff grooming guidelines.
Marketing & Brand Support
National Campaigns: Direct benefits from multi-crore celebrity endorsements, digital ad campaigns, and high-visibility event sponsorships executed at a corporate level.
Local Store Marketing (LSM): Readymade marketing kits, seasonal visual merchandising guidelines, festival graphics, and regional launch strategies designed to dominate local catchments.
Staff Training & Academic Support
Product Knowledge Workshops: In-depth training for sales staff regarding fabric technology (e.g., explaining moisture-wicking properties to customers) to increase store conversion rates.
Soft Skills & Billing Training: Customer relationship management (CRM) training and thorough education on the billing software to ensure smooth, professional consumer interactions.
Financial Detail
| Financial Parameter | Details & Approximate Estimates |
| Minimum Setup Investment | ₹30 Lakhs |
| Total Estimated Investment | ₹30 Lakhs to ₹50 Lakhs (Depending on city and store format) |
| Franchise / Brand Fee | ₹1.25 Lakhs to ₹5 Lakhs |
| Space / Infrastructure Required | 1,200 to 1,500 Sq. Ft. (Commercial property) |
| Infrastructure & Fit-Out Cost | Varies based on civil site conditions and layout sizing |
| Marketing Budget (Local) | Co-allocated alongside corporate brand assets |
| Working Capital | Recommended buffer of 3 to 6 months of operational expenses |
| Royalty / Commission Fees | Zero Royalty options available / Variable structure based on inventory model |
| Expected ROI (Return on Investment) | Strong projected retail yields (Up to 75% - 100% depending on location efficiency) |
| Expected Break-Even Timeline | Estimated around 2 to 3 years |