Established
2008
Franchise Units
4
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
In India's fast-paced food and beverage industry, fast-casual dining has evolved from an occasional treat into an everyday lifestyle choice. At the heart of this shift is PIE 79, a vibrant, fast-growing gourmet pizza and fast-casual dining brand.
PIE 79 stands out in a crowded market by moving away from pre-packaged, mass-produced fast food. Instead, the brand focuses on fresh, premium ingredients, custom-crafted dough, and a diverse, localized menu. It bridges the gap between quick-service restaurants (QSRs) and casual dining, offering high-quality pizzas, garlic breads, sandwiches, and beverages in a warm, contemporary setting.
For Indian consumers looking for great taste, reliable quality, and honest pricing, PIE 79 has quickly become a go-to neighborhood favorite. For prospective franchise partners, this represents a highly optimized, high-margin business model designed for quick scalability and strong community connection.
Background
PIE 79 was founded with a clear goal: to make premium, freshly baked gourmet pizza accessible to everyone without the premium price tag.
| Brand Metric | Details |
| Founded Year | 2018 |
| Founder | Dinesh Verma |
| Headquarters | Gurgaon (Gurugram), Haryana |
| Active Outlets | 4+ and expanding rapidly |
| Core Cuisine | Italian/Pizza, Sandwiches, Fast Food, and Beverages |
| Target Locations | PAN India (high-street markets, malls, and dense residential hubs) |
From its initial roots in the Delhi NCR region, PIE 79 has built a strong reputation for serving fresh, flavorful food with warm hospitality. The brand's focus on quality ingredients and reliable operations has laid a solid foundation for its next phase of expansion across tier-1, tier-2, and tier-3 cities in India.
Support Training
To help you run your business smoothly from day one, PIE 79 offers comprehensive support throughout your entire franchise journey:
Site Selection & Design: The team assists in analyzing foot traffic and layout planning to secure the best possible commercial location. You will also receive detailed design layouts to ensure a consistent, welcoming brand look.
Kitchen & Operations Training: Intensive training is provided for your kitchen staff and outlet managers. This covers food preparation, plating, inventory management, and customer service standards.
Supply Chain Support: Get direct access to trusted vendors and pre-negotiated pricing for core ingredients, packaging, and kitchen equipment to keep food costs low and quality consistent.
Marketing & Launch Guidance: Enjoy national-level brand marketing and local promotional support, along with direct assistance for listing your business on major food delivery apps.
Continuous R&D: Benefit from regular menu updates, seasonal specials, and ongoing business reviews to keep your outlet modern, competitive, and profitable.
Ideal Candidate
PIE 79 is looking for franchise partners who share a passion for great food and excellent customer experiences. The ideal partner matches the following profile:
Entrepreneurial Mindset: Individuals with a strong business drive, a hands-on approach to daily operations, and a commitment to maintaining high standards of quality and service.
Investment Readiness: Candidates must have the financial capacity to comfortably fund the initial setup, franchise fees, and working capital requirements.
Local Market Insights: A deep understanding of local consumer habits and solid connections within the community to help drive initial and ongoing foot traffic.
Ideal Locations: High-traffic retail locations of 500 to 900 Sq. Ft. situated on busy high streets, inside popular malls, or close to active residential and commercial hubs.
Financial Detail
| Investment Parameter | Detailed Specifications & Estimates |
| Total Capital Investment | ₹20 Lakhs – ₹30 Lakhs (Depending on the location and format) |
| Franchise / Brand Fee | ₹2 Lakhs – ₹4 Lakhs (Included in total investment, valid for 5 years) |
| Kitchen & POS Equipment | ₹13 Lakhs (Automation-focused baking ovens, cold storage, prep tables, and POS system) |
| Furniture, Fixtures & Interiors | ₹12 Lakhs (Dining area setup, counter design, signage, and lighting) |
| Initial Inventory & Raw Materials | ₹40,000 – ₹50,000 (Dough mixes, cheese, gourmet sauces, toppings, and packaging) |
| Pre-Opening Marketing Budget | ₹1 Lakh (Local store marketing, social media launch campaigns, and flyer distributions) |
| Working Capital | ₹1 Lakh – ₹2 Lakhs (Recommended safety buffer for initial operational cycles) |
| Royalty / Commission Fee | 0% (Franchisees retain 100% of their localized store profits) |
| Expected Payback Period | 12 – 18 Months |
| Average Gross Margin | Up to 50% – 60% (Due to highly optimized ingredient supply chains and minimal wastage) |
| Agreement Tenure | 5 Years (Renewable upon mutual agreement) |