Established
1996
Franchise Units
300
Minimum Investment
₹ 1,30,00,000
Franchise Fee
₹ 15,00,000
Total Investment Range
₹ 2,00,00,000
Home Based
No
Description
The Indian wellness landscape is undergoing a massive shift. Today, going to the gym isn't just about building muscle; it’s a standard lifestyle choice for millions of urban professionals, students, and families. At the absolute forefront of this movement is Plus Fitness 24/7, an international fitness heavyweight that has successfully adapted its highly lucrative commercial model for the Indian market.
Originating from Australia, Plus Fitness has shattered the traditional "big-box" gym concept by providing world-class, premium workout environments that operate around the clock, emphasizing total convenience without the luxury price tag. Its positioning in India bridges the gap between overpriced luxury clubs and poorly equipped local gyms. By offering cutting-edge equipment, flexible "no-lock-in" memberships, and a welcoming atmosphere, Plus Fitness secures exceptional member retention. For investors, this translates into an asset-light, tech-driven business model designed for steady, recurring revenue from day one.
Why Invest in this Franchise?
Investing in the fitness sector requires a business framework that mitigates risk while maximizing market potential. Plus Fitness stands out as an exceptional investment for several compelling reasons:
Predictable Recurring Income: The business thrives on an automated membership billing model, ensuring a reliable cash flow forecasting structure.
The 24/7 Competitive Edge: It directly taps into the modern, flexible lifestyles of IT professionals, corporate workers, and gig economy workers who demand unconventional workout hours.
High Multi-Unit Ownership: Globally and within India, over 50% of Plus Fitness owners go on to operate multiple clubs, showcasing the brand's financial viability.
Optimized Staffing Model: Unlike traditional clubs burdened with heavy administrative payroll, the tech-integrated entry and surveillance infrastructure allows the gym to run efficiently with minimal on-site headcount.
Recent Strategic Alliances: Expanding aggressively through major manufacturing partnerships—such as their strategic tie-up with Jerai Fitness—the brand ensures top-tier equipment procurement and rapidly increasing brand footprint.
Background
Established Year: Founded in 1996 in Australia; launched its revolutionary 24/7 express franchise model in 2011.
Brand Journey & History: Started by founding CEO John Fuller and later expanded alongside partner Nigel Miller, the brand grew from a single health club into a major multinational chain. Acquired by the powerhouse Viva Leisure network, it expanded globally with speed.
Active Units: Over 300+ clubs open across 4 continents and 12 countries (including Australia, New Zealand, India, Singapore, and the UK).
Market Presence in India: Operating as a fast-growing premium chain, Plus Fitness has scaled across major tier-1 and tier-2 hubs like Mumbai, Navi Mumbai, Ahmedabad, and beyond, with a concrete pipeline to expand aggressively.
Industry Category: Health, Wellness, and 24/7 Fitness Clubs.
Support Training
Plus Fitness handles the heavy lifting, delivering a seamless turnkey operation so you don't need a background in fitness to succeed.
Pre-Launch Support: Comprehensive property selection and site identification assistance based on high-traffic demographic data. The corporate team oversees complete gym layouts, acoustic design, and interior fit-outs.
Operational Systems: Access to advanced club management software, integrated biometric access, and an exclusive member app that automates check-ins, bookings, and payments.
Marketing & Branding: Full pre-sale marketing campaigns to secure a robust member base before the doors officially open. Ongoing digital marketing, localized SEO strategies, and social media toolkits are continuously provided.
Academic & Staff Training: Thorough operational training for the franchisee and ongoing skill development programs for sales staff, trainers, and club managers to maintain global service benchmarks.
Ideal Candidate
This opportunity is perfectly aligned with professionals looking for a scalable, system-driven corporate investment.
Investor Mindset: Corporate professionals, real estate owners, or seasoned entrepreneurs looking to diversify their portfolio with a high-yield asset.
Passion for Community: A strong drive to champion health and wellness within their local territory.
Financial Capability: Capability to comfortably allocate capital toward setup, marketing, and liquid working capital reserves.
Location Requirements: Commercial spaces measuring 3,000 to 4,000 sq. ft. located in high-density residential hubs, corporate complexes, or premium high-streets across Metro, Tier-1, or Tier-2 cities.
Financial Detail
| Financial Component | Estimated Figures (INR) |
| Total Initial Investment | ₹1.3 Crore – ₹2.0 Crore (Subject to site location & city) |
| Minimum Capital Required | ₹1.3 Crore |
| Franchise Fee | ₹15 Lakhs |
| Infrastructure & Fit-out Cost | ₹60 Lakhs – ₹75 Lakhs |
| Premium Equipment Cost | ₹60 Lakhs – ₹70 Lakhs |
| Initial Marketing Budget | ₹4 Lakhs – ₹5 Lakhs |
| Working Capital | Allocated based on local operational overheads |
| Royalty Fees | Flat nominal monthly fee (Model allows maximum profit retention) |
| Expected ROI (Annual) | 20% – 38% average |
| Break-Even Period | 24 – 36 Months |