Established
2014
Franchise Units
90
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 40,00,000
Home Based
No
Description
The Indian fashion landscape is witnessing a massive structural shift. Today’s modern Indian woman is no longer choosing between traditional elegance and contemporary comfort—she wants both, and she wants it at a price that makes sense for everyday wear. Enter Rangriti, a powerhouse brand that has completely reimagined the women's value-ethnic wear segment across India.
A unique fusion of Rang (color) and Riti (fashion), Rangriti serves as a high-growth brand designed to bring premium, vibrant, and trend-focused Indian wear to the masses. Operating under the legendary umbrella of Biba Apparels, Rangriti carries a robust reputation and unmatched market positioning. While luxury brands fight over a narrow demographic, Rangriti targets the expansive, high-volume middle-income consumer market. By offering exceptionally styled kurtas, indie tops, slim pants, Anarkalis, and fusion wear at highly accessible price points, the brand effortlessly converts unorganized fabric shoppers into brand-loyal retail consumers. For an investor, this means tapping into a highly resilient retail segment that thrives across Tier-1, Tier-2, and Tier-3 cities alike.
Background
Established Year: 2014
Franchising Commenced: 2015
Franchise Active Units: Over 90+ Exclusive Brand Outlets (EBOs) alongside a sprawling network of large-format shop-in-shops and an extensive PAN-India footprint.
Founders & Leadership: Brainchild of Siddharath Bindra (Managing Director, Biba Apparels) and initiated under the strategic lineage of Mrs. Meena Bindra, the iconic founder of Biba.
Brand Journey & History: Recognizing a massive gap in the organized "value" segment of women's ethnic wear, Biba Apparels launched Rangriti to target the budget-conscious youth and everyday working professionals. Over the years, it has transformed into an independent market leader, known for high-velocity design rollouts and utilizing modern fabrics like LIVA.
Industry Category: Apparel, Women's Ethnic & Fusion Wear Retail.
Support Training
Rangriti ensures its franchise partners are never left to figure things out on their own. The corporate team provides comprehensive, end-to-end support to protect your investment and build store efficiency:
Pre-Launch Support: Expert assistance in site selection, high-street demographic analysis, store layout drafting, and visual merchandising architecture to align with the vibrant brand guidelines.
Operational Training: Complete onboarding covering inventory management software, Billing/POS systems, customer relationship management (CRM), and loss prevention techniques.
Staff Recruitment & Academic Training: Soft-skills and sales technique training for store associates to maximize cross-selling, up-selling, and understanding fabric/styling trends.
Marketing & Launch Activation: Strategic assistance for local launch events, localized print/digital campaigns, and inclusion in national brand marketing events and seasonal collections.
Ongoing Supply Chain Support: Automatic stock replenishment models driven by real-time POS data analytics, ensuring your store is always stocked with high-demand sizes and running styles.
Ideal Candidate
Rangriti is looking for ambitious entrepreneurs who want to dominate their local retail ecosystem. The ideal partner includes:
Business Background: Prior experience in retail management, apparel distribution, or consumer-facing service businesses is highly preferred but not mandatory.
Passion & Demeanor: A keen eye for fashion trends, local consumer preferences, and an active interest in day-to-day store operations or managing a retail team.
Investment Capability: Financial liquidity to support the setup, early working capital, and a commitment to brand standards.
Location Preference: Premium high streets, high-footfall shopping malls, or bustling commercial markets in Tier-1, Tier-2, or Tier-3 towns. A minimum carpet area of 800 to 1,200 sq. ft. with prime front visibility is mandatory.
Financial Detail
| Financial Metric | Detail / Estimated Figures |
| Minimum Capital Required | ₹20 Lakhs |
| Total Initial Investment | ₹25 Lakhs – ₹40 Lakhs (Depending on store size & location format) |
| Franchise Fee | Approximately ₹2 Lakhs – ₹5 Lakhs |
| Infrastructure & Fit-out Cost | Interior fixtures, standard lighting, trial rooms, visual merchandising displays, and POS setups. |
| Working Capital | Recommended buffer for 3–6 months of operations. |
| Royalty/Commission Structure | Standardized margin model under the FOCO (Franchise Owned Company Operated) or FOFO models. |
| Expected ROI | Highly competitive retail return rates of 24% to 30% annually. |
| Break-Even Period | Typically achieved within 18 to 24 operational months. |