Established
2023
Franchise Units
10
Minimum Investment
₹ 1,50,00,000
Franchise Fee
₹ 75,00,000
Total Investment Range
₹ 5,00,00,000
Home Based
No
Description
The Indian hospitality market is witnessing a massive paradigm shift. Modern Indian travelers—especially Millennials and Gen Z—are no longer looking for cookie-cutter, passive hotel stays. They crave stories, community, adrenaline, and shared experiences. Stepping directly into the heart of this revolution is Roadies Rostel, a pioneer in the experiential staycation and adventure-themed resort segment.
Born out of an exclusive, high-profile collaboration between Roostels India and Viacom18 Consumer Products, Roadies Rostel translates the raw energy, spirit of adventure, and cult fandom of India’s longest-running reality show, MTV Roadies, into the real world. This isn't just a place to sleep; it’s an immersive ecosystem. From meticulously crafted Roadies-themed rooms and high-octane adventure sports to vibrant communal spaces and local culinary delights, the brand positions itself as the ultimate getaway for backpackers, corporate teams, and thrill-seekers alike.
By marrying a powerhouse entertainment IP with premium, asset-light hospitality management, Roadies Rostel has successfully carved out a highly profitable, low-cannibalization niche. It offers real estate owners and ambitious entrepreneurs a rare market positioning: a hospitality brand that comes with a pre-built, fiercely loyal customer base of over 50 million social media followers right from day one.
Background
Established Year: 2023
Franchise Active Units: Less than 10 active/operational flagship hubs (with an aggressive expansion pipeline aiming for 15+ core holiday and transit destinations across India).
Founders & Key Leadership: Founded by Aditya Kushwaha (Chairman and Founder of Roostels India) and Ankit Gupta (Director of Business Development, Roostels India), in corporate partnership with Viacom18 Consumer Products.
Brand Journey & History: The brand made a massive splash in July 2023 by launching its first flagship experiential theme resort, Roadies Rostel Leisure Arc, in Ahmedabad, inaugurated by Bollywood actor and humanitarian Sonu Sood. The property instantly validated the concept by offering 17 heavily themed rooms and dedicated adventure zones.
Ownership Structure: Operated under Roostels India Pvt. Ltd. in a strategic brand licensing framework with Viacom18.
Market Presence in India: Rapidly scaling across key geographic zones, targeting popular hubs near Mumbai, Pune, Bengaluru, Shimla, and Delhi-NCR.
Industry Category: Experiential Hospitality, Adventure Tourism, and Theme Resorts.
Support Training
Pre-Launch Support
Site Selection & Feasibility: Expert assistance in analyzing land parcels, existing resort conversions, highway connectivity, and local tourism traction.
Architecture & Theme Designing: Detailed layouts, interior blueprints, and design guidelines to replicate the rugged, high-energy Roadies aesthetic across rooms, cafes, and adventure layouts.
Vendor Management: Access to verified vendors for sourcing adventure sporting gear, specialized safety equipment, and premium room amenities at negotiated corporate rates.
Operational Support
Property Management System (PMS): Deployment of tech-enabled hospitality software for seamless handling of check-ins, inventory tracking, billing, and housekeeping.
Standard Operating Procedures (SOPs): Comprehensive manuals covering guest relations, kitchen safety, adventure zone safety audits, and emergency response protocols.
Marketing & Brand Support
National Launch Campaigns: High-impact visibility leveraging Viacom18’s media network, PR distributions, and celebrity/influencer alignments.
Digital & Social Media Assets: Ongoing hyper-local digital marketing blueprints, SEO strategies, and collaborative social media push to tap into the 5 Cr+ digital community.
Staff Training & Academics
Hospitality & Safety Training: On-site training for property managers, front-desk staff, and F&B crews.
Adventure Instructors Certification: Specialized training for safety marksmen handling the obstacle courses, ziplines, and outdoor sports setups to guarantee international safety standards.
Ideal Candidate
Roadies Rostel is looking for visionary partners who share a passion for hospitality and adventure. The ideal profile includes:
Existing Property & Resort Owners: Individuals looking to convert, upgrade, or rebrand their existing hotels, resorts, or land parcels into a high-yielding, crowd-pulling asset.
Business Background: Prior experience in hospitality, food & beverage, event management, or real estate development is highly preferred, though not mandatory if a qualified professional team is employed.
Financial Capability: Investors who possess the liquid capital and risk appetite required to develop a premium, large-scale experiential resort.
Passion for the Brand: Entrepreneurs who resonate with the "Roadies" ethos—grit, adventure, youth culture, and community-driven living.
Location/Space Preference: The location should ideally be a minimum of 1.5 acres to 2+ acres of land situated in popular holiday getaways, prominent hill stations, or strategic highway transit belts with high weekend traffic.
Financial Detail
| Financial Metric | Estimated Details |
| Total Initial Investment | ₹1.5 Crore – ₹5 Crore (Varies based on land development vs. property conversion) |
| Minimum Capital Required | ₹1 Crore |
| Franchise / Brand Fee | ₹75,00,000 (Approximate initial brand licensing fee) |
| Space/Infrastructure Cost | Dependent on the scale of adventure zones, room count, and site topography |
| Royalty / Commission Fee | ~9% of gross monthly revenues |
| Marketing Budget Allocation | Co-shared regional marketing pool alongside corporate national campaigns |
| Working Capital | Recommended buffer for 6–9 months of operational expenses |