Established
2016
Franchise Units
15
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 11,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) segment is experiencing an unprecedented boom, driven by a young, fast-paced population that demands quick, hygienic, and incredibly flavorful meals. Positioned perfectly at the intersection of street-style authenticity and premium culinary standards, Roll Singh has emerged as one of the country's most vibrant and reliable fast-food brands. Specializing in an eclectic range of mouth-watering Kathi rolls, super burgers, gourmet sandwiches, sizzling side snacks, and mesmerizing shakes, Roll Singh is redefining grab-and-go dining across India.
The brand's concept is simple yet brilliant: capturing the nostalgic, rich heritage of local Indian street food and serving it in a clean, contemporary format. Unlike conventional food ventures that struggle with unpredictable tastes and erratic quality, Roll Singh utilizes a highly structured operational framework. This ensures that whether a customer bites into a roll in Delhi NCR or in Jaipur, the flavor remains beautifully consistent. By offering high-quality, exotic taste profiles at accessible, middle-market pricing, Roll Singh has built an incredibly loyal customer base and a formidable market presence. For entrepreneurs looking to make a high-yielding mark in the booming food and beverage space, Roll Singh offers a lucrative, battle-tested blueprint built for consistent, everyday profitability.
Why Invest in the Roll Singh Franchise?
High Profitability, Minimal Overhead: Roll Singh operates primarily on optimized, low-footprint spaces, drastically reducing real estate overheads and monthly rentals while maximizing output through delivery and takeaways.
Chef-Independent Model: One of the biggest pain points in running a food business is the dependency on skilled chefs. Roll Singh completely mitigates this risk by providing ready-to-use raw materials, predefined base sauces, and world-class Standard Operating Procedures (SOPs).
Strong Omnichannel Presence: The brand maximizes revenue generation by seamlessly integrating brick-and-mortar sales with major online food delivery aggregators.
Mass Market Appeal: Street food and rolls are perennial consumer favorites in India. Roll Singh caters to an expansive demographic—from busy office professionals to college students—ensuring year-round, recession-proof demand.
Extensive Menu Diversity: While Kathi rolls are the foundational anchor, the inclusion of burgers, fries, momos, mocktails, and shakes increases the average ticket size per customer, fueling higher daily gross revenues.
Background
Established Year: 2016
Franchising Commenced: 2020
Active Franchise Units: 15+ Outlets across multiple states
Founder: Vikas Negi
Ownership Type: Partnership (Local Folk Food & Beverages)
Industry Category: Food & Beverage / Quick Service Restaurant (QSR)
Market Presence in India: Headquartered in Noida (Uttar Pradesh), Roll Singh has firmly established its presence across Delhi NCR, Ghaziabad, Faridabad, Indore, Bhopal, Bihar, Himachal Pradesh, Meerut, Varanasi, and Jaipur, with an aggressive pipeline for nationwide expansion.
The Brand Journey
The story of Roll Singh began in 2016 out of a genuine consumer pain point. The founders found themselves hungry at work with no time to sit for a formal meal but noticed a glaring gap in the market: street-side options lacked hygiene and quality control, while premium fast-food alternatives were heavily overpriced. This sparked the vision to create an economic, portable, and authentically flavorful option—a perfectly crafted Roti filled with premium, hygienic ingredients.
Starting with a focus on Delhi NCR, the brand scaled to four major outlets by 2019. Even when faced with global health crises, Roll Singh’s strong delivery-and-takeaway model and deep community trust allowed it to expand sustainably into tier-2 cities. Today, the brand is highly recognized for its signature "Food n Fire" cooking identity and continues to scale rapidly across India.
Support Training
Roll Singh treats its franchise partners as a natural extension of its corporate family, offering comprehensive end-to-end support to ensure operational ease from day one:
Pre-Launch Support: Corporate experts assist in identifying high-footfall commercial spaces, high streets, or strategic market locations. The team provides complete architectural design guidelines, interior mapping, kitchen layout optimization, and standardized signage boards.
Operational & SOP Training: Comprehensive training programs are conducted at the central hub. Franchise staff and kitchen operators are trained on precise food preparation, presentation, inventory tracking, and billing software management.
Supply Chain Support: The brand facilitates consistent logistics by supplying pre-formulated raw materials, signature spice blends, and packaging materials through approved vendors or central kitchens to ensure zero flavor deviation.
Marketing & Launch Assistance: Roll Singh provides deep marketing support including local store promotional strategies, opening ceremony kits, and continuous collaborative digital campaigns. It directly assists in seamless onboarding and menu curation on food delivery platforms.
Ongoing Audits & Academic Support: Dedicated franchise consultants conduct regular field visits and operational audits to ensure quality control, while the R&D team regularly updates the menu to align with evolving consumer trends.
Ideal Candidate
Roll Singh is seeking dedicated business partners who share an operational alignment and a deep enthusiasm for the hospitality sector.
Entrepreneurial Mindset & Passion: Prior background in the food and beverage industry is a bonus but not mandatory. The ideal candidate must possess an innate passion for food quality and customer satisfaction.
Investment Capability: Financial readiness to invest between ₹5 Lakhs to ₹12 Lakhs (depending on the chosen setup model) with adequate capacity for initial cash flows.
Operational Formats: Willingness to operate under the popular FOFO (Franchise Owned Franchise Operated) model, taking a hands-on approach or overseeing day-to-day managerial operations.
Location Preferences: Commercial high-streets, dense market areas, metro station vicinities, corporate tech parks, or institutional zones with heavy, everyday foot traffic.
Financial Detail
| Financial Element | Component Details (Kiosk & Restaurant Formats) |
| Total Investment Range | ₹5,00,000 to ₹11,00,000 (Depending on carpet area and model choice) |
| Minimum Capital Required | ₹5,00,000 |
| Franchise/Brand Fee | ₹3,00,000 (5-Year renewable agreement term) |
| Infrastructure & Kitchen Costs | ₹1,50,000 to ₹5,00,000 (Kitchen equipment, interior layout, signage, CCTV) |
| Initial Raw Material & Working Capital | ₹50,000 to ₹1,00,000 |
| Marketing & Grand Launch Budget | ₹30,000 to ₹50,000 |
| Royalty Fee / Commission | 4% to 5% on monthly gross sales |
| Gross Profit Margin | Up to 65% |
| Net Profit Margin | 20% to 30% (Typically ₹50,000 - ₹90,000 monthly profit on healthy sales volumes) |
| Expected ROI Timeline | 6 to 18 Months (Varies based on location visibility and foot traffic) |
| Break-Even Volume | Approx. ₹2,00,000 monthly gross sales (No profit, no loss point) |