Established
2015
Franchise Units
50
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 30,00,000
Total Investment Range
₹ 25,00,000
Home Based
No
Description
The Indian snacking landscape is shifting dramatically. While traditional street vendors have long ruled the local chaat market, modern consumers increasingly look for hygiene, consistency, and premium quality without losing local flavors. Samosa Singh has bridged this gap by transforming India’s favorite street food into a scalable, high-tech Quick Service Restaurant (QSR) brand.
Founded by a visionary scientist couple who famously sold their own apartment to build their dream kitchen, Samosa Singh has rewritten the playbook for ethnic snacking. They didn't just scale a recipe; they applied scientific innovation to break down gluten bonds, designing a proprietary crust that absorbs 56% less fat and contains 32% fewer calories than standard market alternatives.
Operating at the intersection of tradition and tech-driven food science, the brand enjoys an enviable market position. It seamlessly caters to corporate hubs, premium malls, and residential neighborhoods via physical outlets and high-performing cloud kitchens. Partnering with a franchise like Samosa Singh means stepping into a fully organized ecosystem backed by institutional funding, strong product margins, and a beloved national identity.
Background
| Attribute | Details |
| Established Year | 2015 (Operations commenced in 2016) |
| Founders | Shikhar Veer Singh (CEO) & Nidhi Singh (Co-Founder) |
| Parent Entity | WoknStove Foodworks Private Limited |
| Headquarters | Bengaluru, Karnataka, India |
| Industry Category | Food & Beverage / Quick Service Restaurant (QSR) / Indian Snacks |
| Active Franchise Units | 50+ active outlets and cloud kitchens across multiple Indian cities |
| Key Market Presence | Strong footprints in Bengaluru, Mumbai, Pune, Thane, Chennai, and expanding |
| Institutional Backing | Series A+ funded company, backed by prominent investors like Fireside Ventures and She Capital |
Support Training
Pre-Launch Support
Location Mapping & Site Selection: The brand’s analytical team assists in choosing prime real estate based on footfall, visibility, and food aggregator data.
Interior Design & Fabrications: Total architectural support ensures that the kitchen footprint utilizes space efficiently while maintaining the signature modern look.
Licensing Assistance: Streamlined guidance to secure mandatory local body certifications, FSSAI compliance, and fire safety clearances.
Operations & Training
Staff Hiring & Induction: Complete support in recruiting skilled kitchen crew and front-of-house service staff.
SOP and Culinary Training: Rigorous on-site training ensures staff master kitchen equipment, billing software, inventory tracking, and quality management protocols.
Supply Chain Integration: Regular deliveries of standardized raw materials and blast-frozen inventory ensure you never run out of core stock.
Marketing & Tech Deployment
Aggregator Onboarding: Seamlessly integrating your store onto platforms like Zomato and Swiggy with premium positioning.
Local & Digital Marketing: Comprehensive launch campaigns alongside national-level seasonal menus, ongoing digital promotions, and regional point-of-sale branding strategy.
Ideal Candidate
Samosa Singh looks for franchise partners who share their passion for high-quality food experiences. Ideal candidates include:
Business Savvy Entrepreneurs: Individuals with a solid background in management, corporate leadership, or retail. Prior experience in the food and hospitality industry is a big plus but not mandatory.
Passive Investors (FOCO Model): High-net-worth individuals seeking an asset-backed, professionally managed investment that delivers stable returns without distracting from their main careers.
Execution Focus & Drive: Partners who respect operational structures, strictly follow corporate standard operating procedures (SOPs), and prioritize hygiene.
Financial Capability: Investors with accessible liquid capital ranging between ₹15 Lakhs and ₹30 Lakhs to confidently cover setup costs and initial runway.
Target Locations: Property owners or long-term leaseholders with commercial spaces in heavy footfall sectors. High-street retail zones, tech parks, shopping malls, and metro stations with 100 to 600 sq. ft. of space are highly preferred.
Financial Detail
| Financial Component | Cost Structure (INR) |
| One-Time Franchise Fee | ₹3,000,000 to ₹5,000,000 (plus 18% GST) |
| Minimum Capital Required | ₹1,500,000 |
| Total Estimated Investment | ₹1,500,000 to ₹2,500,000 |
| Kitchen Equipment & Machinery | ₹400,000 to ₹550,000 |
| Infrastructure & Interior Fit-outs | ₹300,000 to ₹700,000 |
| Initial Working Capital | ₹200,000 to ₹400,000 |
| Marketing & Launch Budget | ₹50,000 |