Established
2017
Franchise Units
8
Minimum Investment
₹ 6,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
The modern Indian culinary landscape is undergoing a massive transformation. Consumers are moving away from traditional, heavy street food options toward healthier, fresher, and more convenient alternatives. Enter Sandwich Story, an innovative Quick Service Restaurant (QSR) and cloud kitchen brand engineered specifically to target this booming demand. In an industry oversaturated with heavy pizzas, greasy burgers, and repetitive casual dining menus, Sandwich Story carves out a highly lucrative niche by offering fresh, customizable, and gourmet sandwich experiences tailored to the Indian palate.
Sandwich Story is not just about placing ingredients between slices of bread; it is an experience crafted around convenience, culinary innovation, and cost-effectiveness. Built upon a strong operational framework that eliminates the need for expensive gourmet chefs, the brand uses standardized, meticulously engineered recipes to deliver consistent taste across every bite. Positioned as the go-to breakfast, snack, and mealtime solution, the brand operates perfectly across multiple formats—ranging from high-traffic brick-and-mortar storefronts in premium food courts to lean, hyper-efficient cloud kitchens. By matching a premium brand feel with street-smart pricing, Sandwich Story has built an incredibly sticky customer base, offering investors a highly scalable, recession-proof business model with rapid turnover rates.
Background
Sandwich Story began its journey with a clear vision: to democratize fresh, delicious, and pocket-friendly continental snacks for the modern Indian palate.
Established Year: 2017
Founders / Core Leadership: Prashant Kulkarni
Headquarters: Indore, Madhya Pradesh
Franchise Active Units: Over 8+ rapidly expanding outlets across strategically selected Tier-I, II, and III cities.
Brand Journey & Market Presence: Originating as a regional favorite, the brand carefully spent its initial years mastering its supply chain, standardizing proprietary recipes, and building its IT framework. Today, it stands as a highly respected player in the Indian QSR space, aggressively expanding via both standalone cafes and high-yield cloud kitchen formats.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) & Cloud Kitchen
Support Training
Sandwich Story ensures that you are never left to figure out the business on your own. The brand offers a highly comprehensive support mechanism that covers every phase of the business lifecycle:
1. Pre-Launch Support
Site Selection & Analytics: Complete assistance in finding high-footfall locations, analyzing local demographics, and evaluating target areas like corporate hubs, university sectors, malls, or busy high streets.
Turnkey Interior Designing: Standardized interior layout designs, layout blueprints, and exterior advertisement setups optimized for maximum space utilization.
2. Operational & Technical Training
Comprehensive Staff Training: In-depth culinary and customer service training for your team, either at the corporate headquarters or directly at your new outlet.
Standard Operating Manuals (SOPs): Detailed, easy-to-follow manuals detailing menu planning, food preparation, kitchen hygiene standards, and safety protocols.
IT Systems & Billing Integration: Provision of modern POS software, inventory tracking tools, and integrated billing systems to manage day-to-day metrics seamlessly.
3. Supply Chain & Marketing Support
Raw Material Sourcing: Established connections with approved vendors to maintain consistent taste profiles and quality across India.
Marketing & Launch Assistance: Comprehensive assistance with local store marketing (LSM), initial grand-opening digital campaigns, and persistent content creation for social media platforms.
Aggregator Onboarding: Direct tie-up support to get your outlet listed and highly visible on leading food delivery applications.
Ideal Candidate
Sandwich Story welcomes individuals who possess a strong desire to succeed in the thriving Indian F&B industry.
Business Acumen & Passion: You do not need a deep background in the food industry, but you must possess a strong entrepreneurial drive, a passion for customer hospitality, and basic management skills.
Investment Capability: The candidate must have the financial liquidity required to cover the initial setup costs, franchise fees, and working capital for the first few months of operations.
Location Access: Preference is given to individuals who own or can lease a commercial space measuring 200 to 300 Sq. Ft. on the ground floor of a busy market, food court, corporate hub, or near prominent colleges.
Financial Detail
The business model is tailored to maximize returns while keeping capital risks remarkably low. Below is an overview of the structural and financial requirements:
| Financial Element | Component Details |
| Minimum Setup Investment | ₹5 Lakhs |
| Total Estimated Investment | ₹6 Lakhs – ₹10 Lakhs (Depending on format & location) |
| Franchise Fee | ₹2 Lakhs – ₹5 Lakhs |
| Property Area Required | 200 – 300 Sq. Ft. (Ground Floor / Food Court / Mall preferred) |
| Staffing Requirements | 2 to 3 Staff Members |
| Royalty Fees | 7% on net sales |
| Expected Break-Even Time | 3 to 6 Months |
| Likely Payback Period | Within 1 Year |