Established
2015
Franchise Units
35
Minimum Investment
₹ 12,00,000
Franchise Fee
₹ 4,20,000
Total Investment Range
₹ 16,00,000
Home Based
No
Description
India runs on two-wheelers. From commuting to work to running daily errands, over 200 million motorbikes and scooters keep the country moving. Yet, despite this massive user base, the two-wheeler service industry remains heavily fragmented. Vehicle owners are typically left with only two choices: expensive authorized brand dealerships or local, unorganized roadside garages that often lack transparent pricing, genuine spare parts, and quality assurance.
Servall was created to bridge this exact gap. As a premier multi-brand two-wheeler service center network, Servall brings structure, cutting-edge technology, and organized operational standards to the Indian vehicle maintenance market. By offering dealership-grade multi-brand servicing, transparent billing, digital diagnostic tools, and authentic spare parts at affordable prices, Servall delivers a hassle-free experience for bike owners.
For entrepreneurs, a Servall franchise offers an entry point into a high-demand, recession-resilient industry. Built on recurring customer retention, lean overheads, and a tech-driven operational model, Servall enables franchise partners to run an organized automotive garage without needing prior mechanic experience.
Background
| Detail | Information |
| Parent Company | Servall Automotive Private Limited |
| Established Year | 2015 |
| Franchise Launch Year | 2021 |
| Founder & Visionary | Kaushal Naik |
| Headquarters | Bilimora, Gujarat, India |
| Active Units | 35+ across Company-Owned and Franchise outlets nationwide |
| Industry Category | Automotive Service, Repair, Maintenance & EV Solutions |
The Brand Journey
Servall was founded in 2015 by Kaushal Naik, an automotive professional who previously served as a Dealer Service Manager at Honda Cars India Ltd. Drawing from years of frontline corporate auto service experience, Naik recognized a glaring market void: two-wheeler owners were forced to choose between premium-priced authorized service centers with long turnaround times or local, unorganized mechanics lacking modern diagnostic tools and genuine spares.
Servall was crafted to combine the professional standards of dealership service centers with the affordability and proximity of neighborhood garages. After perfecting its workshop operational playbook, technology infrastructure, and direct-sourcing supplier networks, Servall launched its franchise program in 2021. The brand gained national visibility through features across business platforms, solidifying its presence as a modern automotive brand across Tier 1, Tier 2, and Tier 3 cities.
Support Training
Servall ensures every franchisee is equipped with the systems, knowledge, and field support required to run an efficient workshop.
1. Pre-Launch Support
Site Selection & Feasibility: Demographics assessment, traffic flow analysis, and site layout planning to maximize bay efficiency.
Workshop Setup & Design: Complete civil work guidance, interior/exterior 3D layout, branding standards, and installation of hydraulic lifts, tools, and pneumatic equipment.
Technician Recruitment: Complete assistance in sourcing, screening, and hiring experienced two-wheeler mechanics and garage managers.
2. Operational & Technical Training
3-Layer Training Program: Hands-on training covering customer relationship management, workshop software usage, and floor management.
Technical Upskilling: On-site training for mechanics covering modern fuel-injected (BS6) engines, multi-brand diagnostics, and electric vehicle (EV) battery/motor care.
SOP Implementation: Standardized Operating Procedures for vehicle inspection, job-card generation, customer approval workflows, and quality checks.
3. Marketing & Customer Acquisition
Grand Opening Campaign: Local publicity campaigns, flyer distribution, social media geo-targeting, and inaugural service discounts.
Digital Branding (ATL/BTL): Corporate marketing strategies, centralized search engine promotion, local PR, and customer mobile app tie-ins.
Automated Service Reminders: Integrated CRM software automatically notifies customers when their next periodic service is due.
4. Ongoing Operational Support
Spare Parts Supply Chain: Sourced OEM/OES spare parts delivered through a stock rotation mechanism to prevent capital lock-up in slow-moving inventory.
Regular Audits: Monthly quality, tool, and service audits to maintain service standards across the franchise network.
Ideal Candidate
You do not need an engineering degree or garage experience to succeed as a Servall owner; the brand’s system handles the technical training and mechanics' recruitment.
Business Mindset: Entrepreneurs, first-time business owners, or existing business leaders looking to diversify into a high-cash-flow retail industry.
Customer-Centric Approach: Dedication to building long-term trust, delivering transparent estimates, and prioritizing customer satisfaction.
Management Focus: Ability to oversee daily operations, monitor staff punctuality, review CRM data, and build relationships in the local community.
Investment Capacity: Ability to fund the initial setup cost along with working capital reserves for early-stage operations.
Property & Location: Access to a ground-floor commercial or semi-commercial property (500–700 sq. ft.) located along main roads, residential clusters, or high-traffic commercial hubs.
Financial Detail
(Note: Figures represent standard single-unit franchise metrics across Indian locations. Values may vary depending on city tier and physical space size.)
| Financial Parameter | Details / Estimated Range |
| Total Investment | ₹12 Lakhs – ₹16 Lakhs |
| Minimum Capital Required | ₹10 Lakhs (exclusive of property security deposits) |
| Franchise Fee | ₹4.20 Lakhs + applicable taxes |
| Equipment & Tools Investment | ₹6.00 Lakhs (Lifts, air compressors, diagnostic toolkits, oil drainers) |
| Civil, Interior & Branding Cost | ₹3.00 Lakhs (Bay layout, signage, LED display boards, customer lounge) |
| Furniture & Fixtures | ₹2.00 Lakhs |
| Working Capital Requirement | ₹1.5 Lakhs – ₹2.5 Lakhs (For initial stock, spares, and early operating expenses) |
| Royalty / Revenue Share | Standard flat royalty model or percentage based (detailed during agreement) |
| Expected Payback Period | 12 to 18 Months |
| Expected Return on Investment (ROI) | 35% – 50% annually |
| Floor Area Requirement | 500 to 700 Sq. Ft. |
| Contract Agreement Term | 4 Years (Renewable upon mutual agreement) |