Established
2018
Franchise Units
10
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
The Indian Quick-Service Restaurant (QSR) and specialty dessert market is undergoing a massive shift. Urban food lovers are moving past standard fast food and seeking immersive culinary experiences that offer novelty, Instagram-worthy aesthetics, and memorable flavors. Leading this trend is The Crunch Affair (TCA), a trailblazing food brand that introduced authentic, freshly baked Hungarian Chimney Cones (Kürtőskalács) to the Indian market.
The Crunch Affair bridges the gap between European street food culture and Indian taste preferences. The brand serves chimney cones that are golden and crispy on the outside, yet soft, warm, and fluffy on the inside. Baked on open rotisserie grills rather than deep-fried, TCA offers a lighter, gourmet alternative to traditional fried snacks and heavy fast-food offerings.
Beyond its signature chimney cones, The Crunch Affair has built a distinct café lifestyle concept. Outlets are designed to be vibrant, social spaces featuring cozy interiors, board games, free Wi-Fi, and pet-friendly atmospheres. This combination attracts high footfall, including college students, young professionals, food influencers, and families. For prospective franchisees, The Crunch Affair represents an opportunity to own a high-margin, low-competition QSR brand with rapid payback cycles and strong market appeal.
Background
Brand Name: The Crunch Affair (TCA)
Parent Company: Crunch Affair Foods Pvt. Ltd.
Established Year: 2018 (Viman Nagar, Pune, Maharashtra)
Franchise Commenced On: 2020
Founders & Leadership: Neeraj Baghel (Founder & Director)
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Specialty Café & Dessert Chain
Active Outlets: Less than 10 active units across select West & North Indian locations (expanding across tier-1 and tier-2 cities).
Brand Journey & Market Presence: Founded in Pune, TCA spent months refining its proprietary dough formula to ensure Hungarian chimney cones hit the sweet and savory notes Indian consumers love. Starting with a flagship outlet in Pune, the brand validated its operational model and began franchising in 2020, establishing a presence across major commercial and residential hubs in Maharashtra, Gujarat, and broader target regions.
Support Training
The Crunch Affair provides end-to-end guidance to ensure non-F&B background partners can run operations smoothly from day one:
1. Site Selection & Store Setup
Complete real estate evaluation, footfall analysis, and lease negotiations assistance.
Customized architectural store design, layout planning, interior themes, and kitchen workflow design.
2. Specialized Academic & Culinary Training
Hands-on training on secret dough formulation, proofing techniques, and specialized rotisserie baking processes.
Kitchen staff training covering filling preparations, presentation standards, hygiene, and portion management.
3. Operational & IT Support
Provision of complete standard operating procedure (SOP) manuals detailing day-to-day outlet workflows.
Cloud POS system setup, automated billing, inventory control, and real-time sales reporting.
4. Supply Chain & Raw Material Sourcing
Direct supply of proprietary pre-mixes, signature spice blends, specialized rotisserie grills, and branded eco-friendly packaging.
Centralized procurement support to maintain low raw material costs and consistent product quality across all outlets.
5. Marketing & Grand Launch Assistance
Local store marketing campaigns, promotional designs, and grand opening events.
Digital marketing, influencer collaborations, and integration with online food delivery aggregators like Zomato and Swiggy.
Ideal Candidate
The Crunch Affair is seeking partners who are eager to bring an innovative food concept to their local market:
Passion for Food & Hospitality: Entrepreneurial drive and commitment to delivering customer service and consistent food quality.
Investment Capability: Capacity to invest between ₹10 Lakhs and ₹20 Lakhs, with adequate working capital for early-stage operations.
Hands-on or Management Focus: Suitable for active owner-operators or hands-off investors who employ a trained team.
Location Access / Preference:
High-street markets with heavy foot traffic.
Prominent food courts in premium shopping malls.
University hubs, college streets, and IT park surroundings.
Prime commercial areas in Tier-1, Tier-2, and major Tier-3 Indian cities.
Financial Detail
Here is an overview of the financial commitments and return prospects for a standard single-unit franchise setup:
| Financial Metric | Details |
| Total Investment Range | ₹10 Lakhs – ₹15 Lakhs |
| Minimum Investment Required | ₹10 Lakhs |
| Franchise Brand Fee | ₹2 Lakhs – ₹5 Lakhs |
| Kitchen Equipment Cost | ~₹5 Lakhs (rotisserie grills, freezers, counters) |
| Furniture & Interior Fixtures | ~₹4 Lakhs |
| Initial Marketing & Advertising Budget | ~₹1 Lakh |
| Working Capital & Initial Inventory | ~₹1 Lakh – ₹2 Lakhs |
| Required Space / Infrastructure | 250 – 1,000 Sq. Ft. |
| Staffing Requirement | 3 to 4 trained kitchen/counter crew members |
| Royalty Fee / Commission | 10% of gross sales |
| Agreement Tenure | 5 Years (Renewable) |
| Expected Payback Period | 4 – 8 Months |
| Anticipated Annual Return on Investment (ROI) | Up to 100% – 200% |