Established
1980
Franchise Units
50
Minimum Investment
₹ 15,00,000
Franchise Fee
Inquire
Total Investment Range
₹ 25,00,000
Home Based
No
Description
The Indian sports and fitness retail sector is experiencing an unprecedented boom, driven by a collective shift toward active lifestyles, gym culture, and professional athletics. Positioned perfectly at the intersection of premium quality and true value is Shiv Naresh, India's premier indigenous sportswear brand. For decades, Shiv Naresh has served as the silent backbone of Indian athletics, manufacturing high-performance gear tailored explicitly to the rigors of local sporting environments and diverse body types.
While international athletic giants rely heavily on aggressive retail pricing and high-gloss marketing, Shiv Naresh has carved out an unbreakable market positioning based on trust, unparalleled durability, and price accessibility. It is a brand deeply rooted in the fabric of Indian sports, proudly carrying the "Make in India" identity. This unique positioning makes a Shiv Naresh franchise an incredibly lucrative, resilient, and distinct business opportunity. As a franchisee, you are not just launching a clothing store; you are partnering with an iconic national legacy that enjoys massive organic brand recall among athletes, fitness enthusiasts, schools, sports clubs, and government organizations nationwide.
Background
- Established Year & Incorporation: Founded initially as a home-based operation in 1980 by national-level athlete RK Singh and his wife Kusum Devi, the company set up its formal factory-cum-shop structure in 1987. The corporate entity was officially incorporated as a private limited company in 1998.
- Founders & Core Leadership: The brand was pioneered by RK Singh, who drew from his personal frustrations as an athlete trying to find quality gear in the late 1970s. He named the brand after his two sons, Shiv Singh (handling Sales & Marketing) and Naresh Singh (overseeing Production), who actively drive the modern expansion of the company today.
- Franchise active Units: 50
- Brand Journey & Milestones: Starting out with a single tailoring setup in West Delhi, the brand quickly drew the attention of sports federations due to its exceptional fabric quality and perfect fit. By 1991, operations shifted to a major industrial facility in Samaypur Badli. Today, the brand operates multiple advanced, vertically integrated manufacturing plants and employs more than 750 dedicated professionals.
- Market Presence & Footprint: Shiv Naresh boasts a massive nationwide footprint. Its supply network reaches deep into the subcontinent through more than 7,000 retail touchpoints, independent sports stockists, major e-commerce platforms, and an expanding network of dedicated brand outlets (EBOs) across states like Delhi, Haryana, Punjab, Rajasthan, and Bihar.
- Industry Category: Apparel & Fashion / Athletic Wear, Footwear, & Sports Equipment.
Support Training
1. Pre-Launch & Site Setup Support
The corporate team provides data-driven location analysis and strict site-selection evaluation to maximize footfall. Designers provide standardized, high-utilization architectural blueprints for the showroom, ensuring an optimal balance between product density and customer browsing comfort.
2. Initial & Operational Training
Franchisees and their core store managers undergo intensive training programs covering inventory control, visual merchandising standards, billing software (POS) operation, and customer service protocols.
3. Supply Chain & Inventory Management
The brand handles periodic inventory mapping based on seasonal shifts (e.g., maximizing high-demand tracksuits in winter and breathable running gear in summer). Lean supply chain practices ensure automatic stock replenishment, keeping inventory storage costs minimized.
4. Marketing & Brand Activations
To drive consistent local footfall, Shiv Naresh assists with localized launch campaigns, digital marketing blueprints, and localized promotional collateral. Franchisees also directly benefit from the company’s national visibility across cinematic integrations, athletic sponsorships, and corporate brand campaigns.
Ideal Candidate
Shiv Naresh is highly selective about its growth partners, choosing entrepreneurs who share a long-term commitment to quality and service.
Business Background: Prior experience in retail management, fast-moving consumer goods (FMCG), or distribution networks is highly valued, though not strictly mandatory.
Passion for the Industry: Ideal candidates possess a genuine connection to sports, physical fitness, or active lifestyles. Understanding the localized sporting community, academies, and school structures provides a major competitive edge.
Investment Capability: Candidates must demonstrate clean financial standing with the liquid capital necessary to cover setup costs, initial stock purchasing, and initial operational runaway.
Location Preference: Prime commercial locations are required. This includes high-street retail zones, prominent market complexes, or highly visible retail destinations with high foot traffic. Locations near sports complexes, stadiums, universities, or fitness hubs are highly preferred.
Financial Detail
| Financial Metric | Estimated Values (INR) |
| Minimum Capital Investment | ₹15 Lakhs |
| Total Estimated Investment Range | ₹15 Lakhs – ₹25 Lakhs (varies by store size/city tier) |
| Franchise Fee | Available upon direct application screening |
| Infrastructure & Fit-out Cost | Interior design, racks, lighting, POS system, and signage |
| Required Commercial Area | 500 – 1,000 Sq. Ft. |
| Working Capital Reserve | Required for initial 3–6 months of operations |
| Royalty Fees / Revenue Share | Competitive / Built into the product inventory margins |
| Expected Break-Even Timeline | 12 – 18 Months (subject to location and local demand) |
| Projected Return on Investment (ROI) | 25% – 35% Annually |