Established
1990
Franchise Units
10
Minimum Investment
₹ 2,00,001
Franchise Fee
Inquire
Total Investment Range
₹ 5,00,000
Home Based
No
Description
The Indian automotive market is undergoing a massive transformation, driven by cost efficiency, sustainability, and high-performance demand. In this evolving landscape, the commercial vehicle segment, logistics companies, and fleet operators are constantly searching for ways to maximize the lifecycle of their resources. This is where Silverstone Mileage comes in. Operated under the parent organization Silverstone Elastomers Pvt Ltd, the brand has positioned itself as a trusted partner in the automotive parts, manufacturing, and tire retreading sectors.
Specializing in the production of high-grade Pre-cured and Conventional Tread Rubber, alongside top-tier bonding gums and elastomer mixes, Silverstone Mileage addresses a critical B2B market need. The brand's focus on engineering superior road grip, thermal resilience, and extended tire life translates directly into increased savings for fleet owners.
By building a reputation for professional management and technically advanced manufacturing practices, Silverstone Mileage has carved out a unique positioning in the Indian B2B automotive sector. This franchise concept allows entrepreneurs to tap into a highly stable manufacturing and distribution domain, moving away from hyper-saturated retail sectors into a high-demand, contract-driven commercial vehicle market.
Background
Established Year: 1990
Franchising Launch Date: 2016
Industry Category: Automotive Parts, Manufacturing, and Component Distribution
Founders & Parent Company: Silverstone Elastomers Pvt Ltd
Headquarters: Chittur, Palakkad, Kerala
Active Franchise Units: 10 units
Brand Journey & Market Presence: Silverstone Elastomers Pvt Ltd started its journey in 1990, building a foundational legacy in custom elastomer mixing for major tier-one tire manufacturing companies across India. Leveraging decades of industrial experience, the company expanded directly into the commercial aftermarket by introducing Silverstone Mileage.
With a state-of-the-art production factory located in Palakkad, Kerala, the brand manufactures specialized Pre-cured Tread Rubber, Conventional Treads, and industrial Rubber Bonding Gums designed to withstand both intense hot and cold Indian climates. In 2016, the brand launched its franchise model to establish distribution and operational footprints across key shipping corridors in Southern, Western, Northern, and Eastern India.
Support Training
Silverstone Mileage bridges the gap for partners who may not have a background in rubber chemistry or heavy automotive engineering by providing structured, end-to-end corporate support.
Pre-Launch Support: The corporate team assists in identifying optimal locations near industrial hubs, transport nagars, or commercial transport routes. They also assist with site layout optimization to ensure compliance with safe storage and operational guidelines.
Operational & Tech Support: Franchisees receive complete software and hardware systems integration to track inventory, raw materials, batch processing, and invoicing smoothly. Technical guidelines on storage conditions (e.g., maintaining temperatures below 25°C for specialized bonding gums) are strictly shared and monitored.
Marketing Support: The brand provides national B2B marketing collateral, product data sheets for corporate clients, and localized promotional strategies aimed at logistics heads, transport unions, and regional state transport workshops.
Academic & Technical Training: Intensive training programs are conducted directly at the franchise site or the parent manufacturing plant in Kerala. Staff are trained in material handling, checking compound specifications, and identifying client retreading needs.
Ongoing Support: Franchisees receive continuous product supply chains directly from the Palakkad facility, along with periodic quality audits and technical upgrades as new rubber compounds are introduced to the market.
Financial Detail
| Financial Metric | Details & Estimates |
| Minimum Investment Required | ₹2,00,000 |
| Total Estimated Investment | ₹2,00,001 - ₹5,00,000 (Depending on regional setup and initial inventory) |
| Franchise Fee | Included within the setup allocation |