Established
2021
Franchise Units
5
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 23,00,000
Home Based
No
Description
Indian diners are increasingly looking for balanced, freshly cooked, and authentic regional meals that feel like home without burning a hole in their pockets. While quick-service burger joints and pizza outlets have flooded urban centers, the demand for wholesome, unlimited traditional meals remains at an all-time high. Enter Vikram Thal—one of the fastest-growing restaurant chains in Gujarat, built on the philosophy of delivering rich, appetizing Gujarati, Rajasthani, and Punjabi thalis at everyday affordable prices.
Vikram Thal has successfully bridged the gap between expensive luxury thali dining and unorganized, inconsistent local mess houses. By standardizing recipes, optimizing kitchen operations, and focusing on high volume and high customer satisfaction, the brand has created a business model that yields impressive repeat footfalls.
Whether catering to daily working professionals, large family gatherings, or weekend diners, Vikram Thal offers a festive dining experience that keeps guests returning. As the brand expands its footprint across India under a structured franchise arrangement, early-mover investors have an opportunity to secure exclusive city territories and build a high-cash-flow food and beverage enterprise.
Background
Established Year: 2021
Founder: Mr. Vikram Singh Rajpurohit (Industry veteran with 15+ years of operational experience)
Active Units: 5+ Operational Outlets (Rapidly expanding across Gujarat and Pan-India)
Industry Category: Food & Beverage / Authentic Casual Dining / Multi-Cuisine Thali Restaurant
Corporate Headquarters: Gujarat, India
Brand Journey & Market Presence
Founded in 2021, Vikram Thal was conceived with a clear vision: to provide hygienic, authentic, and delicious multi-regional thalis to young professionals, families, and travelers at competitive prices. Under the leadership of Mr. Vikram Singh Rajpurohit, the brand quickly scaled from its flagship location to 5 flourishing outlets in Gujarat.
Beyond serving great food, the corporate leadership focuses on generating employment and creating successful entrepreneurs through their structured franchise model. Having validated its model in competitive Gujarati markets, Vikram Thal is actively pursuing Pan-India expansion in Tier-1, Tier-2, and Tier-3 cities.
Support Training
Vikram Thal offers an end-to-end handholding mechanism so franchisees can operate efficiently from day one:
1. Pre-Launch Assistance
Site Selection & Location Audit: Guidance on choosing high-footfall commercial spaces, high streets, or densely populated residential hubs.
Store Design & Layout: Architect-approved 2D/3D floor layouts to maximize seating capacity (60–70 seats) and optimize kitchen workflow.
Vendor Management: Assistance in procuring commercial kitchen equipment, furniture, fixtures, and specialized utensils at negotiated brand rates.
2. Academic & Staff Training
Kitchen & Chef Training: Comprehensive hands-on training for chefs and kitchen staff to replicate core taste profiles, maintain portion control, and control raw material yields.
Service & Hospitality SOPs: Formal training for floor managers and service staff on table management, hygiene standards, and guest relation protocols.
Operational Manuals: Detailed operation manuals covering daily opening/closing checklists, stock audits, and sanitation guidelines.
3. Operational & IT Support
POS & Billing Integration: Complete setup of point-of-sale software, inventory management tools, and automated accounting systems.
Supply Chain Support: Timely delivery of proprietary spice blends, premixes, and branded packaging materials.
Field Audits: Regular visits from regional corporate teams to evaluate food quality, service speeds, and store hygiene.
4. Marketing & Branding
Grand Launch Campaign: Local marketing campaigns, influencer visits, social media teasers, and promotional collateral for initial footfall.
Ongoing Promotions: National/regional marketing pushes, festive special menus, and seasonal campaign assets supplied by the corporate creative team.
Online Delivery Onboarding: Setup and optimization on major food delivery aggregators (Swiggy, Zomato) to generate extra revenue.
Ideal Candidate
Vikram Thal looks for business partners who bring dedication and locally grounded execution capability:
Entrepreneurial Mindset: Individuals with a passion for the food and hospitality industry, committed to building a long-term local brand presence.
Business or Operational Experience: Prior experience in retail, F&B, hospitality, or team management is preferred (though fresh entrepreneurs with strong drive are also welcomed).
Financial Capability: Capability to mobilize the initial investment capital of ₹20 L to ₹23 L along with a moderate working capital buffer.
Customer-Centric Focus: Focus on maintaining food quality, cleanliness, and polite customer interactions.
Location Preference: Commercial streetfronts, prime high streets, high-density residential zones, or major commercial centers with good accessibility.
Financial Detail
| Component | Estimated Cost / Details |
| Total Initial Investment | ₹20 Lakhs – ₹23 Lakhs |
| Franchise Fee (Brand Fee) | ₹5 Lakhs (Included in initial investment) |
| Kitchen Equipment & Machinery | ₹7 Lakhs (Included in initial investment) |
| Furniture & Interior Fixtures | ₹6.5 Lakhs (Included in initial investment) |
| Initial Marketing & Launch Budget | ₹4.5 Lakhs (Included in initial investment) |
| Space Required | 1,000 – 1,200 Sq. Ft. |
| Seating Capacity | ~60 – 70 Seats |
| Royalty Fee | 3% + GST on gross sales |
| Expected Payback Period (Break-Even) | 12 – 18 Months |
| Expected Return on Investment (ROI) | 30% – 40% (Varies with local store sales) |
| Agreement Term | 5 Years (Renewable) |