Established
2009
Franchise Units
10
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
Inquire
Home Based
No
Description
The Indian retail market is undergoing a structural shift. As home ownership increases across urban centres and disposable incomes rise, lifestyle aesthetics have transitioned from a luxury to a basic lifestyle need. Indian households, corporate spaces, and hospitality venues are continuously seeking curated interior accents, statement art pieces, and thoughtful gifting solutions that reflect modern design sensibilities without astronomical price tags.
Sunrise Decor & Gifts sits right at the intersection of this booming consumer demand.
Operating in the home decor and premium gifting ecosystem, Sunrise Decor & Gifts has positioned itself as a comprehensive retail destination. The brand bridges the gap between mass-produced, unbranded market items and overly expensive luxury boutiques. By managing direct sourcing, importing, and manufacturing lines, Sunrise offers high-margin, visually striking merchandise—ranging from handcrafted idols, wall art, and table fountains to ambient candle stands, artificial greenery, and corporate gift hampers.
For prospective entrepreneurs and franchise investors in India, Sunrise Decor & Gifts presents a proven, recession-resilient retail framework. Homes are continually redecorated, personal milestones are celebrated year-round, and major Indian festivals generate massive surges in corporate and personal gifting. A Sunrise franchise allows store owners to tap into high-margin inventory while benefiting from central supply chain management, operational playbooks, and nationwide brand recognition.
Background
- Establishment Year: Founded in 2009 (Incorporated as Sunrise Decor & Gifts Pvt. Ltd. in 2021).
- Founders & Key Leadership: Founded by Ashish Goyal and Neera Goyal, who spearheaded the transition from bulk importing to nationwide franchising.
- Headquarters: Karol Bagh, New Delhi, India.
- Franchise Outlets: 10+ active franchise units across key Tier-1 and Tier-2 cities in India.
- Brand Journey: What started as a wholesale and importing operation in New Delhi's commercial core grew into a central decor hub supplying over 10,000 retail outlets across India. Recognizing the untapped market for organized, mid-to-premium decor experience stores, the brand launched its flagship franchise model.
- Market Presence: Strong B2B footprint across Tier-1, Tier-2, and Tier-3 cities in India, with flagship franchise outlets operating in high-visibility commercial zones.
- Industry Category: Home Decor, Lifestyle Accessories & Premium Corporate/Personal Gifting.
Support Training
Sunrise Decor & Gifts backs every franchisee with an end-to-end operational support program:
1. Site Selection & Store Setup (Pre-Launch)
Guidance on selecting high-footfall locations (malls, high streets, premium commercial zones).
Store layout planning, merchandise display guidelines, and interior branding designs to ensure an appealing, premium customer experience.
2. Inventory & Merchandising Support
Data-driven inventory selection customized for local market preferences and regional demographics.
Stock replenishment management and access to seasonal collection drops.
3. Comprehensive Staff & Operational Training
Product Knowledge: Detailed training on decor materials, care instructions, and customer consultation techniques.
Visual Merchandising: Strategies on arranging product displays to maximize impulse buys and cross-category purchasing.
Billing & POS Training: Software setup for inventory management, billing, and sales tracking.
4. Marketing & Client Acquisition
Provision of localized grand opening promotional kits and digital creative assets.
Central marketing campaigns driving brand awareness across digital and social channels.
Guidance on closing bulk corporate gifting orders and local event partnerships.
Ideal Candidate
Sunrise Decor & Gifts looks for franchise partners who combine business acumen with a passion for retail aesthetics.
Business Background: Experience in retail management, hospitality, or distribution is preferred, though passionate first-time entrepreneurs are welcome provided they demonstrate strong managerial capability.
Passion for Aesthetics & Decor: An eye for interior styling, presentation, and understanding consumer trends in lifestyle products.
Investment Capability: Strong financial standing to fulfill initial capital expenditure (CapEx), store setup costs, and operational working capital.
Preferred Store Locations:
Premium high-street markets with heavy foot traffic.
Prime retail shopping malls.
Developing residential/commercial hubs with a strong middle- to upper-middle-class demographic.
Financial Detail
| Financial Metric | Estimated Range / Structure |
| Total Investment Required | ₹25 Lakhs – ₹45 Lakhs (varies with store size & location) |
| Minimum Capital Required | ₹20 Lakhs – ₹25 Lakhs |
| Franchise Fee | ₹3 Lakhs (Non-refundable upfront fee) |
| Store Space Needed | 1,500 sq. ft. – 2,500+ sq. ft. |
| Fit-outs & Infrastructure Cost | ₹15 Lakhs – ₹20 Lakhs (Interiors, racks, lighting, signage) |
| Initial Inventory Capital | ₹10 Lakhs – ₹15 Lakhs |
| Working Capital Requirement | ₹3 Lakhs – ₹5 Lakhs |
| Royalty / Revenue Share | Retail Commission / Margin-based model (approx. 40-60% margin share) |
| Marketing Budget (Local) | 2% – 3% of monthly revenue |
| Expected Payback / Break-even | 12 – 18 Months |
| Expected ROI | 35% – 45%+ per annum |