Established
2021
Franchise Units
80
Minimum Investment
₹ 1,50,00,000
Franchise Fee
₹ 12,00,000
Total Investment Range
₹ 3,50,00,000
Home Based
No
Description
In the vibrant landscape of Indian ethnic wear, Tasva stands as a revolutionary force, redefining what it means for the modern Indian man to dress for celebrations. Launched as a powerhouse collaboration between legendary couturier Tarun Tahiliani and Aditya Birla Fashion and Retail Limited (ABFRL), Tasva bridges the gap between high-end designer aesthetics and mainstream accessibility. The name itself, derived from the Sanskrit words Tat (that) and Sva (me/self), encapsulates the brand's soul: "all that is me," representing the best version of an individual.
Tasva isn’t just another clothing brand; it’s a cultural movement. It challenges the age-old notion that traditional Indian menswear—Sherwanis, Achkans, and Bandhgalas—must be heavy or restrictive. By infusing Tahiliani’s world-class draping and tailoring expertise with ABFRL’s unmatched retail infrastructure, Tasva offers "Global Indian" fits that prioritize comfort without sacrificing an ounce of glamour. In a market where the wedding and festive segment is rapidly formalizing, Tasva is positioned as the premier destination for the man who seeks elegance, heritage, and ease.
Background
Established Year: 2021 (Launched at the historic ghats of Varanasi).
Franchise Active Units: Over 80+ stores currently operational across India.
Founders: A strategic partnership between Tarun Tahiliani and Aditya Birla Fashion and Retail Ltd (ABFRL).
Brand Journey: Formed under Indivinity Clothing Pvt. Ltd., the brand was born from a vision to make designer menswear accessible to the emerging Indian middle and upper-middle class.
Industry Category: Men’s Premium Ethnic & Celebration Wear.
Market Presence: Rapidly expanding across Tier I and Tier II cities, with a flagship presence in Delhi, Mumbai, Bengaluru, and Hyderabad.
Support Training
Tasva ensures that its franchise partners are never walking the journey alone. The support system is comprehensive and professional:
Pre-Launch Support: Assistance in site selection based on data-driven catchment analysis, store layout design, and specialized interior fit-out guidance to maintain the brand’s premium aesthetic.
Operational Training: Extensive training for the store manager and floor staff, focusing on "The Tasva Experience," product knowledge, and specialized garment handling.
Marketing Support: Inclusion in national brand campaigns, local area marketing (LAM) toolkits, and digital marketing support to drive local footfall.
Inventory Management: Automated replenishment systems via ABFRL’s state-of-the-art logistics, ensuring the latest seasonal collections are always in stock.
Academic/Technical Support: Regular updates on fashion trends, styling workshops for staff, and periodic audits to ensure operational excellence.
Ideal Candidate
Tasva looks for partners who share their passion for Indian heritage and modern retail excellence:
Entrepreneurial Mindset: Individuals with a proven track record in retail or luxury services are preferred.
Passion for Fashion: A deep understanding of the premium retail landscape and a commitment to maintaining high service standards.
Investment Capability: The ability to commit significant capital for a premium store setup and initial working capital.
Location Preference: Ownership or long-term lease of a 1,500 – 2,500 sq. ft. property in high-street retail hubs, premium malls, or established wedding market corridors.
Engagement: While it can be an investor-led model, a "hands-on" approach to local networking and community engagement is highly valued.
Financial Detail
| Investment Head | Details & Estimated Costs |
| Total Investment Range | ₹1.5 Crore – ₹3.5 Crore (Varies by store size and city) |
| Franchise/Brand Fee | ₹12 Lakhs (Non-refundable) |
| Average Store Size | 1,500 – 2,500 Sq. Ft. |
| Interior & Infrastructure | ₹5,000 – ₹6,500 per Sq. Ft. (Premium fit-outs) |
| Stock/Inventory (Initial) | ₹60 Lakhs – ₹1 Crore (Comprehensive ethnic range) |
| Marketing Fund Contribution | Usually 0% (National marketing covered by ABFRL) |
| Royalty/Commission Fee | Margin-based model (No monthly sales percentage) |
| Franchisee Profit Margin | 32% – 50% (On Gross Sales) |
| Expected Annual Turnover | ₹3 Crore – ₹5 Crore (Per store average) |
| Expected ROI | 25% – 35% |
| Break-even Period | 3 – 4 Years |