Established
2000
Franchise Units
30
Minimum Investment
$799,000
Franchise Fee
$40,000
Total Investment Range
$1,317,000
Home Based
No
Description
The Big Biscuit: A Generous Slice of the American Dream
In the competitive world of the "Daytime Dining" segment, few brands carry the heart, soul, and literal weight of The Big Biscuit. Born from the idea that breakfast should be an experience, not just a meal, The Big Biscuit has carved out a massive reputation for serving "impossibly generous portions" of elevated comfort food. While most breakfast spots settle for standard fare, we specialize in the "wow" factor—think gold-standard buttermilk biscuits, dinner-plate-sized pancakes, and the legendary "Bonut" (a fried biscuit-donut hybrid that has become a cult favorite).
Strategically positioned in the lucrative breakfast and lunch market, The Big Biscuit operates on a "Daytime Only" model. This isn’t just a business strategy; it’s a lifestyle choice. We dominate the morning and early afternoon hours, allowing our franchise partners to capture the highest-margin dayparts while reclaiming their evenings. In a post-pandemic world where consumers crave authenticity and "hometown hospitality," The Big Biscuit stands as a community pillar, offering a proven, scalable model that bridges the gap between a local mom-and-pop diner and a sophisticated national powerhouse.
Why Invest in This Franchise?
Investing in The Big Biscuit means more than just buying a restaurant; it’s about joining a brand that has spent over two decades perfecting the art of hospitality.
Superior Work-Life Balance: Our "6:30 AM to 2:30 PM" operating hours mean no late nights, no bar shifts, and more time for your family.
Massive Portions, Massive Loyalty: Our value proposition is visual and literal. When a guest sees a plate from The Big Biscuit, they know they’re getting their money’s worth, driving industry-leading repeat guest rates.
Proven Resilience: With over 20 years of data and a mix of corporate and franchised units, our model has been stress-tested through economic shifts and changing consumer habits.
Owner-Operator Focused: Unlike brands owned by rotating private equity groups, our leadership has been consistent since 2010. We are privately held and deeply invested in the long-term health of our brand.
Prime Territory Availability: While we are a leader in the Midwest, massive opportunities for multi-unit development remain across the USA.
Background
Founded: 2000 (Independence, Missouri)
Franchising Since: 2019
Current Active Units: 30
Founders/Leadership: Founded by Dan Gerson; expanded and franchised by the father-son duo Chad and David Offerdahl.
Industry Category: Casual Dining / Breakfast & Lunch (Daytime Dining)
Market Presence: Headquartered in Prairie Village, Kansas, with a strong footprint in Missouri, Kansas, Oklahoma, and Arkansas.
The journey began in a modest yellow restaurant on Highway 40 in Independence. Dan Gerson’s vision was simple: a place where generations could gather over a meal that felt like home. In 2010, the Offerdahls took that vision and professionalized it, creating a scalable system without losing the "hometown feel." Today, The Big Biscuit is recognized as a "Future 50" brand, signaling its status as one of the fastest-growing emerging concepts in the country.
Support Training
We don’t just hand you a manual; we provide a blueprint for success. Our support system is "First-In-Class," covering every phase of your journey:
Pre-Launch Support: Expert assistance with site selection using advanced AI data tools, lease negotiations, and a comprehensive site criteria manual for architects and contractors.
Operational Training: An intensive multi-week program for owners and managers covering back-of-house efficiency, front-of-house hospitality, and our proprietary "Big Biscuit" recipes.
Marketing & PR: Access to our internal brand development team for local store marketing, social media management, email campaigns, and grand opening public relations.
Technology & Data: Full support for your "tech stack," including Point of Sale (POS) systems, Kitchen Display Systems (KDS), and real-time sales reporting tools.
Ongoing Consultation: Regular field visits from our operations team to ensure food safety, sanitation, and brand standards are consistently met.
Ideal Candidate
Experience: 5-10+ years of multi-unit franchise experience, specifically within the food and beverage industry.
Passion: A genuine love for hospitality and a "people-first" mentality.
Business Acumen: Ability to manage an operations team and a desire to develop a minimum of 3 locations.
Location Preference: Candidates should live in or near their desired territory to ensure they are deeply embedded in the community they serve.
Financial Capability: High-net-worth individuals or groups capable of scaling quickly in their market.
Financial Detail
| Detail | Requirement / Amount |
| Total Initial Investment | $799,000 – $1,317,000 |
| Minimum Liquid Capital | $500,000 per location |
| Minimum Net Worth | $1,500,000 – $5,000,000 |
| Initial Franchise Fee | $40,000 |
| Development Services Fee | $5,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing Fund | 2% - 3% of Gross Sales |
| Expected ROI | Subject to location and management efficiency |
| Break-Even Time | Typically 24 – 36 months |