Established
2013
Franchise Units
15
Minimum Investment
₹ 4,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 18,00,000
Home Based
No
Description
The Kebab House (TKH) stands as one of India's fast-casual food and beverage brands, transforming traditional, smoke-heavy kebab preparation into a streamlined, high-yield retail model. Historically, authentic kebabs in India meant either street-side stalls with inconsistent quality or expensive fine-dining Mughlai restaurants. The Kebab House bridges this gap, serving freshly grilled, nutritionally balanced, authentic kebabs made with quality ingredients and secret spice blends at accessible price points.
Operating on a central kitchen model that delivers pre-marinated products and standardized spice blends directly to outlets, The Kebab House eliminates the need for expensive master chefs at the unit level. This operational simplicity ensures high gross margins, low wastage, and consistent flavor across every kitchen. Whether through a compact cloud kitchen targeting online food delivery apps or a high-footfall mall kiosk, the brand is structured to drive strong unit economics and rapid market penetration in Metro, Tier-1, and Tier-2 Indian cities.
Background
Parent Organization / Management: Managed under Phoenix Food Services.
Established Year: 2013.
Franchise Operations Commenced: 2013.
Active Outlets: 15+ active units (with strong presence across Bengaluru and expanding nationwide).
Industry Category: Food & Beverage / Fast Casual / QSR (Quick Service Restaurant).
Brand Journey: Founded in Bengaluru in 2013, The Kebab House spent its early years perfecting proprietary spice formulations, operational SOPs, and cooking techniques. By focusing on a lighter, nutritionally balanced alternative to traditional street kebabs, the brand rapidly scaled across South India. Today, it is executing an aggressive Pan-India expansion strategy across Tier-1 and Tier-2 cities.
Support Training
Site Selection & Store Design: Site evaluation team assists with footfall mapping, site selection, layout designs, and ergonomic kitchen planning.
Comprehensive Pre-Launch Training: Initial training held at head office and on-site covering food assembly, POS software, hygiene maintenance, inventory monitoring, and customer service standards.
Supply Chain & Inventory Management: Hassle-free delivery of central kitchen inventory, proprietary marinades, packaging materials, and spice mixes.
Operational SOPs & Technology Support: Complete operating manuals along with billing system integration, inventory tracking software, and CCTV monitoring setup.
Marketing & Local PR Support: Local launch support, social media collateral, influencer campaigns, grand opening strategies, and listing optimization on aggregator platforms.
Ongoing Field Assistance: Regular audits, operational guidance, and continuous menu development to adapt to seasonal demand shifts.
Ideal Candidate
Target Investor: First-time entrepreneurs, experienced food & beverage operators, or retail business owners looking to diversify into a high-yield QSR sector.
Business Acumen: Strong focus on customer service, staff management skills, and local unit marketing drive.
Investment Readiness: Financial capability to meet initial capital requirements (₹4 Lakhs to ₹18 Lakhs depending on the selected model) and working capital needs.
Preferred Locations: High-street retail belts, shopping malls, food courts, tech parks, transit hubs, and high-density residential or university zones with high delivery radius coverage.
Financial Detail
| Parameter | Details |
| Minimum Investment Required | ₹4 Lakhs (for Cloud Kitchen model) |
| Total Investment Range | ₹4 Lakhs – ₹18 Lakhs (varies by format) |
| Franchise / Brand Fee | ₹2 Lakhs – ₹5 Lakhs (included in or added to total project cost based on format) |
| Space Required | 200 sq. ft. – 2,500 sq. ft. (Model A Cloud: 200–250 sq. ft. | Model B Kiosk: 350–400 sq. ft. | Model C Dine-In: 1,200–2,500 sq. ft.) |
| Infrastructure / Fit-Out Cost | Covers kitchen equipment (grills, fryers, refrigeration), billing POS hardware, furniture, signage, and interior work. |
| Marketing Budget | Initial marketing collaterals, flyers, and launch assets provided by brand; localized digital campaigns managed jointly. |
| Working Capital | Estimated ₹1 Lakh – ₹2 Lakhs for day-to-day operations and initial inventory stock. |
| Royalty / Revenue Share | Competitive standard model / included in backend margin structure. |
| Expected ROI | 30% – 35% annually |
| Expected Break-Even / Payback Time | 10 – 12 Months |