Established
1950
Franchise Units
75
Minimum Investment
₹ 6,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 12,00,000
Home Based
No
Description
The Quick Service Restaurant (QSR) landscape in India has witnessed a massive shift in consumer taste over the last decade. While traditional street side beverages remain popular, modern Indian consumers—especially Gen Z and millennials—increasingly crave premium, hygienic, and aesthetically packaged indulgence. Enter The London Shakes, a brand that has carved out a sweet spot in the beverage and fast-food market by turning ordinary milkshakes and quick bites into a lifestyle experience.
At its core, The London Shakes operates on a simple yet revolutionary formula: "Just Shake It & Make It." By standardizing the preparation process and shipping ready-to-use core ingredients directly to outlets, the brand eliminates the biggest headache in the restaurant business—heavy reliance on skilled chefs and high kitchen wastage. Served in signature glass bottles that customers love to take away and share on social media, their thick shakes, coffees, mocktails, and side snacks offer a year-round revenue stream for franchise partners.
Whether located in a high-street market, a bustling shopping mall food court, or near a university campus, a London Shakes outlet attracts steady footfall throughout the day. For prospective franchise partners looking to enter the high-margin food and beverage industry without the complexities of managing a full-scale restaurant kitchen, The London Shakes offers a battle-tested business model with low overheads and swift returns.
Background
Establishment Year: Brand origins trace back to 1950, with modernized operations starting in 2008-2009 and franchising launched in 2011–2016.
Active Franchise Units: 75+ active franchise outlets across India (with network footprint spanning 100+ locations in North, Central, and Pan-India regions).
Ownership & Parent Company: Part of Sarva Food Chain Pvt. Ltd. / Sarva Group, led by tech entrepreneur and brand strategist Karan Makan.
Industry Category: Quick Service Restaurant (QSR) / Dessert & Beverage Parlors.
Market Presence in India: Strong presence across Tier 1, Tier 2, and Tier 3 Indian cities, expanding through FOFO (Franchise Owned Franchise Operated) and Master Franchise formats.
Brand Journey & History
The London Shakes started with a simple vision: reinventing how milk and milk-based beverages are presented and consumed. Over the years, the concept evolved into a vibrant QSR network under Sarva Group, an organization recognized for scaling food concepts across India. By combining Western presentation standards with Indian flavor preferences, the brand successfully moved milkshakes from a niche dessert option into an accessible, everyday treat.
Support Training
The London Shakes team supports franchise partners through every step of launch and daily operations:
1. Pre-Launch & Site Selection Support
Real Estate Guidance: Assistance in evaluating potential locations based on footfall analysis, surrounding demographics, and accessibility.
Store Layout & Interior Design: Architectural 2D/3D layouts tailored to maximize counter space and optimize customer flow within 150–300 sq. ft. stores.
Equipment Procurement: Complete guidance on acquiring standardized blenders, refrigeration units, POS systems, and branding signage.
2. Staff Training & Academics
Onsite Operational Training: Complete hands-on training for store staff covering beverage preparation, customer handling, inventory management, and hygiene protocol.
Standard Operating Manuals (SOPs): Detailed step-by-step operational guides so any team member can reproduce menu items with identical taste and texture.
3. Supply Chain & Raw Material Sourcing
Doorstep Delivery: Proprietary shake bases, flavors, and branded takeaway bottles are shipped directly to your location, maintaining taste consistency.
4. Marketing & Ongoing Operational Support
Grand Opening Campaigns: Localized launch promotions, print collaterals, and digital announcements to generate initial buzz.
Social Media & Central Marketing: Ongoing brand promotions on Instagram, Facebook, and local influencer partnerships.
Delivery Aggregator Integration: Complete assistance with onboarding onto Zomato, Swiggy, and local delivery platforms.
Dedicated Helpdesk: Continuous operational assistance, inventory forecasting support, and regular store audits.
Ideal Candidate
You don't need prior restaurant experience to succeed with The London Shakes. The brand is structured so that passionate entrepreneurs from all backgrounds can run a smooth operation.
Target Investors: First-time entrepreneurs, young professionals looking for a side business, existing franchise owners expanding their portfolio, or family businesses seeking a high-ROI asset.
Business Acumen & Passion: Candidates with strong customer service orientation, a hands-on management approach, and enthusiasm for the food and beverage industry.
Investment Capability: Capacity to commit an upfront capital investment of ₹6 Lakhs to ₹12 Lakhs along with minimal working capital buffers.
Preferred Locations:
High-street markets with heavy foot traffic.
Commercial shopping malls and food courts.
Premises near universities, colleges, or coaching hubs.
High-density residential neighborhoods with active delivery zones.
Financial Detail
| Financial Parameter | Details & Estimates |
| Franchise Model | FOFO (Franchise Owned, Franchise Operated) |
| Minimum Floor Area Needed | 150 – 300 Sq. Ft. |
| Minimum Investment Required | ₹6 Lakhs |
| Total Single-Unit Investment | ₹6 Lakhs – ₹12 Lakhs (depending on site condition & location) |
| Franchise Fee | ₹3 Lakhs + GST |
| Equipment & Machinery Cost | ₹1.2 Lakhs – ₹1.5 Lakhs |
| Interiors, Furniture & Fixtures | ₹2.5 Lakhs – ₹3 Lakhs |
| Initial Marketing & Advertising | ₹50,000 – ₹1 Lakh |
| Working Capital | ₹50,000 – ₹1 Lakh |
| Royalty / Commission Fee | 5% – 8% (depending on regional franchise agreement model) |
| Expected ROI / Profit Margins | 35% – 60% gross profit margins |
| Payback / Break-Even Period | 10 to 12 months |
| Franchise Agreement Tenure | 5 Years (Renewable) |