Established
2021
Franchise Units
15
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
The Indian food and beverage sector is witnessing a massive shift. While global fast-food chains dominated the past decade, today’s Indian consumer is actively seeking authenticity, nostalgia, and rich culinary heritage. The Old Delhi sits perfectly at the intersection of this culinary evolution, capturing the legendary, centuries-old flavours of Purani Dilli’s chaotic lanes and translating them into a clean, scalable, and highly profitable casual dining experience.
The concept of The Old Delhi revolves around preserving the sensory magic of historic Mughlai cuisine—succulent kebabs, aromatic biryanis, slow-cooked niharis, and decadent khameeri rotis—while serving them in a contemporary, hygienic setup that appeals to families, corporate professionals, and millennial foodies alike. By bridging the gap between street-style heritage and premium restaurant standards, the brand has successfully institutionalized what was once a highly fragmented unorganized market.
For an investor, The Old Delhi represents a highly resilient market positioning. It is not a passing trend or an experimental cuisine; it is a celebration of comfort food that Indians have loved for generations. With high average order values, consistent repeat footfalls, and an incredibly robust delivery model, this franchise is built to thrive across tier-1, tier-2, and tier-3 cities across India.
Background
Established Year: 2021
Parent Company / Ownership: Big Brothers Inc.
Founders:
Sahaj Chopra: Bringing a strong entrepreneurial background from journalism, media, and his multi-generational family automotive business, Sahaj successfully ventured into F&B with Fat Tiger before co-founding The Old Delhi.
Sahil Arya: An MBA graduate with a deep background in finance and international franchise consulting, Sahil specializes in business development and building robust scalable frameworks for expanding brands.
Franchise Active Units: 15+ outlets across multiple states (and rapidly expanding).
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Mughlai & Casual Dining.
Market Presence: Headquartered out of New Delhi, the brand has carved a stellar reputation for delivering authentic street flavors with premium packaging and strict hygiene standards, capturing markets in both North and Tier-2/Tier-3 regional hubs.
Support Training
1. Pre-Launch & Site Selection Support
The corporate team uses data-driven analytics to evaluate footfall, demographics, and visibility, assisting you in locking down the perfect location. They provide detailed turnkey layout blueprints, architectural guidance, and vendor management for the kitchen fit-out.
2. Operational Training
A comprehensive training program is conducted for your core kitchen staff and front-of-house team. This covers raw material handling, billing software (POS) management, inventory control, and the exact preparation methods for signature kebabs and rolls.
3. Supply Chain & Raw Material Integration
To protect the brand's unique flavor profile, all primary spice blends, secret marinades, and branded packaging materials are delivered directly to your doorstep via a centralized supply chain network.
4. Marketing & Aggregator Tie-ups
The brand handles national corporate marketing campaigns while assisting you with local store marketing (LSM). They directly manage the onboarding and menu optimization on food delivery platforms like Zomato and Swiggy, ensuring your kitchen goes live with maximum digital visibility from Day 1.
Ideal Candidate
The Old Delhi is looking for business partners who share their energy and vision for transforming India's ethnic culinary landscape.
Financial Capability: Investors who possess the liquid capital required for setup, franchise fees, and initial operational working capital without over-leveraging.
Business Acumen: Prior experience in corporate sectors, retail, or the hospitality industry is highly valued, though a hands-on entrepreneurial mindset is the primary prerequisite.
Passion for Food & Hospitality: Individuals who understand customer satisfaction, value local community marketing, and are committed to maintaining strict brand guidelines regarding food quality and hygiene.
Location Preferences: High-footfall commercial areas, main market high streets, premium fuel stations, college hubs, corporate tech parks, or leading mall food courts.
Financial Detail
| Financial Element | Component Details & Estimated Costs |
| Minimum Setup Investment | ₹20 Lakhs onwards (depends heavily on site location and condition) |
| Franchise / Brand Fee | ₹4 Lakhs - ₹5 Lakhs |
| Infrastructure & Equipment Cost | Commercial tandoors, refrigeration, warmers, counter fit-outs, and exhaust systems: ~₹8 Lakhs - ₹10 Lakhs |
| Initial Working Capital | Day-to-day liquidity for inventory, utilities, and emergency reserves: ~₹2 Lakhs - ₹3 Lakhs |
| Initial Marketing Budget | Store launch, local print/digital ads, geo-targeted influencer campaigns: ~₹1 Lakh |
| Royalty Fees | 5% to 6% of monthly gross revenue |
| Primary Revenue Streams | Over-the-counter walk-in sales, institutional party/bulk catering orders, and online deliveries via Swiggy/Zomato |
| Expected Return on Investment (ROI) | 35% - 40% annually |
| Estimated Break-Even Period | 12 to 18 Months |
| Space Required | 200 Sq. ft. to 500 Sq. ft. |