Established
2009
Franchise Units
35
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 7,00,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) sector is experiencing massive growth, driven by a young generation craving unique and flavorful culinary experiences. Standing out in this landscape is The Tummy Section, a homegrown food delivery and dine-in powerhouse that has captured the hearts of food lovers across North India.
Famed for its signature "desi fusion of videshi food," The Tummy Section has built a stellar reputation by reimagining global favorites—ranging from Middle Eastern shawarmas to American and Malaysian-inspired street food—with a bold, vibrant Indian twist. Originating as a cloud kitchen and delivery-first sensation in West Delhi, the brand has evolved into a highly successful casual dining and delivery hybrid.
Its energetic orange, white, and black visual branding mirrors its menu: bold, unforgettable, and highly addictive. For entrepreneurs aiming to capitalize on India's booming fast-casual market, partnering with The Tummy Section offers an incredible alignment with a brand that understands local palates perfectly.
Why Invest in this Franchise?
Investing in a food franchise can be challenging, but The Tummy Section provides a structured roadmap to profitability. Here is why it stands out as an exceptional investment opportunity:
Proven, Standardized Recipes: You do not need to be a culinary expert. The brand offers precise, pre-packaged, and standardized recipes that ensure consistent taste across every plate, eliminating dependence on highly skilled chefs.
High-Margin, Resilient Business Model: By blending a cozy dine-in experience with a high-volume delivery model, franchisees tap into dual revenue streams that maximize spatial utility and profitability.
Strong Cult Follower Base: Known especially for its unique takes on shawarmas and fusion chicken dishes, the brand commands massive customer loyalty, leading to immediate footfall from day one.
High ROI and Quick Payback: With a highly optimized supply chain and calculated operational costs, the brand delivers a quick turnaround time on initial capital investments compared to typical QSR brands.
Background
Established Year: 2009
Franchising Commenced: 2021
Active Units: 35
Founders: Nikhil Arora, Pankaj Arora, and Yash Suri
Brand Journey & History: The Tummy Section started its journey in 2009 as an independent delivery kitchen focusing on high-quality, flavorful fusion meals in West Delhi. After over a decade of perfecting its menu, supply chain, and operating procedures, the brand successfully entered the franchise market in late 2020/2021 with its first major franchise unit in Sonipat, Haryana, alongside a flagship dine-in cafe on Jail Road, Delhi.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Fast Casual Cafe
Support Training
The Tummy Section treats its franchise owners as true business partners, providing end-to-end guidance to ensure every outlet mirrors the flagship experience:
Pre-Launch Support: Site selection assistance based on demographic research, footfall analysis, and structural validation. The brand also provides complete architectural blueprints and interior design guidelines.
Operational Training: Comprehensive training for both management and kitchen staff at the corporate office. This covers kitchen management, inventory tracking, quality control, and customer service.
Marketing & Launch Assistance: Strategic local marketing support, including grand opening campaigns, social media kit assets, influencer tie-ups, and hyper-local target ads.
Supply Chain Support: Monitored supply chain channels for raw materials and proprietary spice blends to maintain uniform quality and keep food costs controlled.
Ongoing Operational Guidance: Regular audits, operational optimization strategies, periodic training helpdesks, and consistent menu innovation to stay ahead of consumer trends.
Ideal Candidate
The Tummy Section is looking for driven individuals who share their passion for incredible food and hospitality. The ideal partner profile includes:
Passionate Entrepreneurs: Individuals with strong leadership skills, a hands-on approach, and an unwavering commitment to maintaining food quality and customer satisfaction.
Business Experience: While direct food industry experience is a major asset, individuals with a solid background in retail, corporate management, or business operations are highly welcomed.
Financial Capability: Investors who possess the requisite capital to fund the initial setup, sustain early working capital needs, and potentially scale up to multi-unit locations.
Location Preferences: Commercial high streets, prominent market hubs, elite college areas, or premium residential neighborhoods with dense foot traffic across PAN India.
Financial Detail
| Financial Parameter | Details / Estimates |
| Total Investment Required | ₹15 Lakhs to ₹35 Lakhs (Depending on model & location) |
| Minimum Setup Investment | Approx. ₹10 Lakhs – ₹15 Lakhs |
| Franchise / Brand Fee | Approx. ₹7 Lakhs (One-time fee) |
| Area / Infrastructure Cost | Required space of 650 to 1,000 Sq. Ft. (Covers kitchen equipment, interiors, seating, and POS setups) |
| Working Capital & Marketing Budget | Allocated dynamically based on territory scale |
| Royalty / Commission Fees | Varies by agreement structure (Typically 8% to 24% depending on margin-sharing or fixed models) |
| Expected ROI Timeframe | 10 to 14 Months |
| Expected Return Percentage | Up to 22% – 50% annual return capability |