Established
2011
Franchise Units
80
Minimum Investment
$140,050
Franchise Fee
$49,950
Total Investment Range
$683,550
Home Based
No
Description
In an era where consumers value experiences over "stuff," TourScale has emerged as the premier platform franchisor in the experiential tourism sector. We don’t just sell tours; we sell the backdrop for life’s best memories. Whether it’s a floating tiki bar cruising a coastal sunset or a pedal-powered party bike rolling through a vibrant downtown, TourScale brands are the heartbeat of local tourism.
Our reputation is built on a "platform" approach. Unlike traditional franchisors that focus on a single niche, TourScale operates as a sophisticated ecosystem. We provide the specialized technology, asset-procurement expertise, and data-driven marketing that allow our franchisees to dominate their local markets. By positioning ourselves at the intersection of hospitality, leisure, and tech, we’ve created a business model that is as resilient as it is enjoyable to operate. When you join TourScale, you aren’t just buying a job; you’re investing in a lifestyle-driven asset that brings people together and scales with your ambition.
Background
- Founded: 2011
- Franchise since: 2020
- Founders: Andrew Cole and Kai Kaapro
- Headquarters: Raleigh, North Carolina
- Franchise Active Units: 80
- Industry Category: Experiential Tourism / Hospitality / Leisure
- Portfolio Brands: Cruisin' Tikis, Pedal Pub, Trolley Pub, Paddle Pub, and Tiki Pub.
TourScale’s journey began when Kai Kaapro saw the potential of the "party bike" concept. What started as a single trolley in Raleigh has evolved into a powerhouse portfolio.TourScale solidified its market leadership by acquiring Pedal Pub, the original American party bike brand. Today, we are recognized as a leader in recreational tour franchises, consistently appearing in industry rankings for innovation and growth.
Support Training
Pre-Launch & Site Selection: We use heat-mapping and demographic data to help you secure the best dock space or city routes. We also assist in navigating the necessary certifications for water vessels or local permits for land vehicles.
Asset Procurement: We handle the manufacturing and shipping logistics for your customized bikes or boats, ensuring they meet rigorous safety and durability standards.
Academic & On-Site Training: New owners attend an intensive "TourScale University" program, followed by on-site training at your location to ensure your captains and drivers deliver a world-class guest experience.
Digital Marketing Engine: Our centralized marketing team manages your SEO, social media ad spend, and presence on major travel platforms to keep your booking calendar full.
Ongoing Operational Support: You’ll have access to a dedicated Franchise Business Consultant and our proprietary data analysis tools to help you optimize pricing and labor costs.
Ideal Candidate
Entrepreneurial Spirit: Someone who understands that hospitality is a team sport and thrives on creating positive guest experiences.
Business Acumen: Ability to manage a P&L and lead a small team of high-energy tour guides.
Investment Capability: Candidates should have a minimum liquid capital of $100,000 and a net worth of $250,000+.
Location Preference: We are currently targeting high-traffic coastal towns, riverfront cities, and Great Lakes markets, as well as downtown areas with a thriving brewery or nightlife scene.
Financial Detail
| Category | Details |
| Total Investment | $140,050 - $683,550 |
| Minimum Cash Required | $100,000 |
| Franchise Fee | $49,950 |
| Royalty Fees | 6% – 8% of Gross Sales |
| Marketing Fund | 1% – 2% of Gross Sales |
| Revenue Streams | Public Tours, Private Charters, Corporate Team Building, Weddings, and B2B Advertising (Vehicle Wraps). |
| Break-Even & ROI | High-margin nature of the "experience" business typically allows for a faster break-even compared to brick-and-mortar retail or food service. |