Established
2013
Franchise Units
00
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$750,000
Home Based
No
Description
Pizza Studio is a modern fast-casual pizza franchise that has carved out a strong niche in the competitive U.S. pizza market by blending artisan-quality pizza with speed, customization, and value. Built around the “create-your-own pizza” concept, Pizza Studio allows customers to choose from premium doughs, sauces, cheeses, and fresh toppings—then watch their pizza cook in a high-temperature oven in just minutes.
What truly sets Pizza Studio apart is its studio-style environment, chef-driven recipes, and an elevated brand aesthetic that appeals to millennials, Gen Z, families, and health-conscious diners alike. Unlike traditional pizza chains that focus on delivery-heavy operations, Pizza Studio thrives in urban, suburban, and college-area locations, benefiting from strong dine-in and takeout traffic.
For franchise investors, Pizza Studio offers a compelling combination of streamlined operations, scalable store formats, and strong unit economics, making it a smart choice in the ever-growing fast-casual dining segment across the United States.
Why Invest in This Franchise?
Investing in Pizza Studio means aligning with a brand designed for today’s consumer habits and tomorrow’s growth.
Key reasons investors choose Pizza Studio:
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Proven Fast-Casual Model – High demand for quick, customizable meals with premium ingredients
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Efficient Operations – Limited SKUs, fast prep times, and optimized labor models
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Strong Brand Appeal – Modern design, open-kitchen experience, and social-media-friendly concept
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Flexible Footprint – Ideal for inline retail, lifestyle centers, urban hubs, and campuses
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Growing Pizza Market – Pizza remains one of the most resilient and high-frequency food categories in the U.S.
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Franchisee-Focused Systems – Structured support, training, and operational playbooks
Background
Established Year: 2013
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Founders: Sam Kies, Tucker McCabe, and Josh Weiss
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Industry Category: Fast-Casual Pizza / Quick-Service Restaurant (QSR)
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Ownership: Privately held franchise brand
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Market Presence: United States
Pizza Studio was founded in California with a vision to reimagine the pizza experience—combining artisan craftsmanship with fast-casual convenience. The brand quickly gained attention for its creative recipes, scratch-made dough, and a build-your-own approach inspired by the assembly-line efficiency of leading fast-casual concepts.
Over the years, Pizza Studio expanded through franchising, establishing locations across multiple U.S. states. The brand’s journey reflects a focus on menu innovation, operational simplicity, and a consistent guest experience, helping it maintain relevance in a crowded restaurant marketplace.
Support Training
Pizza Studio offers a comprehensive, end-to-end franchise support system designed to guide franchisees from site selection to long-term operations.
Pre-Launch Support
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Market analysis and territory guidance
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Site selection and lease review assistance
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Store layout, kitchen design, and equipment specifications
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Vendor sourcing and supply chain setup
Training Program
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Classroom and hands-on training at approved locations
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Pizza preparation, food safety, and quality control
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POS systems, inventory management, and cost controls
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Staff hiring, onboarding, and training systems
Operational Support
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Standard operating procedures (SOPs)
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Ongoing field support and performance reviews
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Menu updates and seasonal offerings
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Labor optimization and operational benchmarking
Marketing & Branding Support
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Grand opening marketing strategy
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National and local marketing campaigns
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Digital marketing guidance and social media playbooks
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Brand assets, promotional materials, and in-store signage
Ongoing Support
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Continuous franchise coaching
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Access to franchisee resources and peer network
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System updates, innovation initiatives, and brand evolution
Ideal Candidate
Pizza Studio is best suited for entrepreneurs who are hands-on, growth-oriented, and passionate about hospitality.
Ideal candidates typically have:
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Experience in food service, QSR, or retail (preferred but not mandatory)
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Strong people-management and leadership skills
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Commitment to operational excellence and brand standards
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Adequate capital to develop one or multiple units
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Interest in developing territories in urban, suburban, or high-traffic areas
Multi-unit operators and franchise groups looking to diversify into fast-casual dining will find Pizza Studio particularly attractive due to its scalable model and repeat-customer appeal.
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $350,000 – $750,000 |
| Minimum Investment Required | ~$350,000 |
| Initial Franchise Fee | ~$35,000 |
| Real Estate / Leasehold Improvements | $150,000 – $300,000 |
| Kitchen Equipment & Fixtures | $75,000 – $150,000 |
| Furniture, Signage & Décor | $25,000 – $50,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Initial Marketing / Grand Opening | $10,000 – $20,000 |
| Training Expenses | Included / Variable |
| Opening Inventory & Supplies | $10,000 – $20,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Royalty Fee | ~6% of Gross Sales |
| Marketing / Ad Fund Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI Timeline | 2 – 4 Years |
| Primary Revenue Streams | Dine-in, Takeout, Catering, Online Ordering, Third-Party Delivery |