Established
2013
Franchise Units
3
Minimum Investment
₹ 7,50,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
The Indian Food & Beverage (F&B) industry is experiencing an unprecedented boom, heavily driven by Quick Service Restaurants (QSRs) expanding into Tier-1, Tier-2, and Tier-3 markets. Traditionally, an entrepreneur looking to enter this space had to make a restrictive choice: partner with a pizza brand or invest in a fried chicken chain. USPFC (U.S. Pizza & Fried Chicken) changes the game by eliminating this dilemma entirely.
USPFC is a high-growth QSR concept that brings two of India’s most beloved fast-food categories—premium, fresh-dough pizzas and ultra-juicy American-style fried chicken—under a single, highly efficient roof. By combining these complementary product lines, USPFC solves a fundamental challenge for restaurant owners: maximizing footfall across multiple demographics while keeping structural costs low.
What sets USPFC apart in a crowded marketplace is its consumer-first pricing model matched with premium ingredient standards. From natural, house-made pizza dough to custom, Indian-spiced proprietary marinations for its fried chicken, the brand delivers an upscale culinary experience at a price point that appeals to India’s massive middle-class audience. Strategically positioned as an accessible, high-volume neighborhood food destination, USPFC offers franchise partners a lean, plug-and-play business model engineered for accelerated local market penetration and rapid profitability.
Background
Year of Establishment: 2013
Franchise Operations Commenced: 2015
Franchise active Units: 3Headquarters: Jaipur, Rajasthan, India
Founders & Core Vision: Founded by visionary F&B professionals with a mandate to democratize western fast food across India's emerging urban clusters. The leadership team prioritizes regional customization, cost-effective infrastructure, and total supply-chain transparency.
Market Presence: Over the last decade, USPFC has scaled into a recognizable domestic brand with highly successful active units operational across Tier-1, Tier-2, and Tier-3 cities in North, West, East, and South India (including prominent footprints in states like Bihar, Uttar Pradesh, Rajasthan, and beyond).
Industry Segment: Quick Service Restaurant (QSR) / Casual Dining, specialized in American and Italian fusion cuisine.
Support Training
1. Pre-Launch & Real Estate Support
The brand's real estate analysts conduct detailed demographic and footfall audits to assist you in selecting the ideal location. This includes strict site-selection criteria evaluating nearby competitors, high-visibility high streets, malls, or dense residential zones. Once approved, the corporate team delivers standardized interior layouts, architectural blueprints, and full equipment-sourcing support to set up a visually striking, functional kitchen.
2. Comprehensive Kitchen & Management Training
No prior restaurant experience? No problem. USPFC conducts a rigorous, hands-on training program for your recruited staff and kitchen chefs. This covers raw material handling, proper use of commercial fryers and pizza ovens, maintaining strict recipe standardization, customer service training, and point-of-sale (POS) software operations.
3. Supply Chain & Raw Material Assurance
To maintain uniform taste and quality standards across India, USPFC provides a centralized supply chain system. Franchisees receive doorstep delivery of proprietary premixes, specialized spice blends, branded packaging, and uniform inputs. This eliminates local vendor dependency and grants you access to national-volume bulk pricing discounts.
4. Marketing, Launch & Operational Audits
The corporate marketing wing runs targeted local digital ad campaigns to drive initial buzz ahead of your grand opening. Ongoing marketing support includes festive creative collateral, seasonal menu development, and optimal commercial integration with online food delivery apps. Regular mystery shopper audits and operational check-ins ensure your store runs at peak performance.
Ideal Candidate
USPFC selects business partners based on alignment of vision rather than just capital capacity. The ideal franchise partner fits the following criteria:
Entrepreneurial Mindset & Passion: An individual with a deep passion for hospitality, a hands-on approach to local store marketing, and a drive to build a customer-centric retail business.
Financial Capability: Candidates must have clear, unencumbered investment capacity tailored to their chosen franchise format, along with enough initial cash reserve to support the store through its initial months.
Business or Management Background: While direct culinary experience isn't mandatory, individuals with strong leadership skills, a corporate management background, or previous retail/sales experience are highly preferred.
Location Access: The applicant should ideally own or have the capacity to lease a prime commercial property spanning 200 to 1,200 square feet (depending on the layout choice) in high-traffic zones, major commercial complexes, local markets, or popular lifestyle hubs.
Financial Detail
| Financial Component | Chicken or Pizza Kiosk | Fine-Dine (Combined Model) |
| Space Required | 250 – 500 Sq. Ft. | 700 – 1,200 Sq. Ft. |
| Franchise / Brand Fee | ₹2.5 Lakhs | ₹4.0 Lakhs |
| Equipment & Machinery | ₹4.0 to ₹5.0 Lakhs | ₹6.0 to ₹8.0 Lakhs |
| Furniture & Fixtures | ₹60,000 to ₹1,000,000 | ₹1.5 to ₹3.0 Lakhs |
| Initial Marketing Setup | ₹1.0 Lakh | ₹1.5 Lakhs |
| Total Estimated Investment | ₹7.5 Lakhs – ₹10 Lakhs | ₹14 Lakhs – ₹20 Lakhs |