Established
2010
Franchise Units
10
Minimum Investment
₹ 2,00,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 3,00,00,000
Home Based
No
Description
The Indian beauty and wellness market is undergoing an unprecedented transformation. Consumer behavior has fundamentally shifted from viewing grooming as an occasional indulgence to an absolute lifestyle necessity. Amidst this booming landscape, Vikas Marwah’s Salon & Academy has carved out a distinct niche as a premier, trendsetting brand. Founded by award-winning celebrity hairstylist Vikas Marwah, the brand represents a seamless blend of high fashion, avant-garde techniques, and everyday commercial viability.
Unlike conventional, mass-market salon chains that rely heavily on a high volume of generic services, Vikas Marwah’s Salon focuses on high-margin, transformative hair transformations, premium scalp care, and international-standard beauty therapies. By combining premium celebrity-grade treatments with an inclusive, warm, and highly inviting customer culture, the brand addresses a major gap in the Indian market: premium quality at accessible luxury pricing.
Positioned as an aspirational yet highly accessible brand, it captures the loyalty of upwardly mobile millennials, Gen Z consumers, working professionals, and elite local clienteles. Investing in a Vikas Marwah franchise is not merely about launching a local salon; it is about partnering with a highly respected industry icon and deploying a finely calibrated business model designed to maximize ticket sizes and foster exceptional customer retention.
Background
Established Year: 2010
Franchise Commenced Operations: 2015
Active Franchise Units: 10
Founders & Ownership: Founded and actively helmed by Vikas Marwah, a prominent creative educator, entrepreneur, and celebrity hairstylist in Indian hairdressing.
Brand Journey & Company History: The brand's journey began in 2010 with its flagship salon in the upscale, bustling suburb of Lokhandwala, Mumbai. It rapidly earned a reputation as one of Mumbai's top celebrity salons. Following its initial success, the brand expanded to prime locations like Bandra and Malad, simultaneously launching its IAO-certified training academies. By 2015, recognizing the massive nationwide demand for its signature styling and educational standards, the brand opened doors to franchise collaborations.
Market Presence in India: Strong foothold in Mumbai’s premier fashion hubs, with a growing presence across key Indian markets through localized entrepreneurial partnerships.
Industry Category: Beauty, Wellness, Haircare, and Vocational Education.
Support Training
1. Pre-Launch and Site Selection Support
The corporate team assists franchisees with data-driven location analytics to choose high-footfall real estate, such as premium high streets, upscale residential catchments, or dominant retail malls. Furthermore, the brand provides standardized architectural blueprints, interior design layouts, and equipment sourcing guidelines to ensure your space reflects luxury and modern aesthetics efficiently.
2. Operational Support
Franchisees receive a comprehensive operational blueprint covering day-to-day salon management, standard operating procedures (SOPs) for inventory tracking, premium client management software integration, and strict customer service benchmarks.
3. Recruitment & Academic Support
The brand assists in sourcing qualified hair, skin, and nail professionals. More importantly, the core team handles the foundational and advanced training of your staff at the central academy, keeping them aligned with international styling standards, safety protocols, and advanced coloring techniques.
4. Marketing & PR Support
Franchisees benefit from local store marketing (LSM) strategies, digital advertising blueprints, centralized social media campaigns, and creative assets. The brand leverages Vikas Marwah’s personal brand equity, celebrity associations, and media presence to drive immediate local awareness and high-profile openings for your unit.
5. Ongoing Support
This includes regular quality audits, product inventory supply chains via associations with global haircare giants (like L'Oréal Professional and Matrix), seasonal trend training, and periodic personal visits by Vikas Marwah and senior technical teams to ensure premium standards.
Ideal Candidate
The brand is looking for dedicated long-term partners who want to build a premium business rather than just run a passive investment.
Financial Capability: Investors must possess the liquid capital required for setup, franchise fees, and initial working capital reserves without over-leveraging.
Business Acumen & Passion: Prior experience in retail, hospitality, or corporate management is highly valued, combined with a strong passion for the beauty, fashion, and lifestyle sectors.
Commitment to Brand Values: An entrepreneurial mindset focused on maintaining strict quality standards, top-tier customer service, and staff development.
Location Preferences: Prime high-street retail spaces, commercial markets, or upscale residential zones in Tier-1 metros, state capitals, and affluent Tier-2 or Tier-3 cities across India.
Financial Detail
Minimum Investment Required: ₹20,00,000
Total Investment Range: ₹20,000,000 to ₹30,000,000 (Varies based on format selection)
Franchise / Brand Fee: ₹1,00,000 onwards
Royalty / Commission: 20% of monthly gross revenues
Anticipated Return on Investment (ROI): ~40% per annum
Estimated Break-Even Period: 18 to 24 months