Established
2018
Franchise Units
100
Minimum Investment
₹ 35,00,000
Franchise Fee
₹ 15,00,000
Total Investment Range
₹ 60,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) and café culture are witnessing an unprecedented boom, driven by a young, aspirational population that seeks more than just good food—they seek an experience. Standing at the absolute forefront of this culinary revolution is Xero Degrees. Positioned as India’s ultimate destination for 'crazily Indianized American comfort food,' Xero Degrees has successfully decoded the formula for attracting the Gen Z and millennial demographics.
From its instantly recognizable, vibrant interiors to its highly Instagrammable food presentation, the brand has created a massive, loyal following across the country. Xero Degrees has carved a distinct niche by offering premium-quality, innovative dishes like their signature cheesy fries in a jar, monster shakes, and unique slider platters at prices that remain comfortably affordable. This unique market positioning—blending premium appeal with pocket-friendly pricing—ensures consistently high footfalls, making it an incredibly lucrative, resilient, and highly competitive business model for modern retail spaces and high streets alike.
Background
Established Year: Founded in 2018.
Founders: Kashish Aneja and Shivam Kakkar.
Company History & Brand Journey: Xero Degrees began its journey from a cozy, single outlet in the heart of Delhi—Connaught Place. Driven by the founders' keen understanding of the gaps in the Indian F&B market, the brand rapidly scaled from a local favorite into a nationwide phenomenon.
Franchise Active Units: Over 100+ operational outlets across India, with dozens more actively in the pipeline.
Ownership: Privately held under Xero Degrees Cafe Private Limited.
Market Presence in India: Strong pan-India presence spanning Tier-1, Tier-2, and Tier-3 cities, making it a household name from New Delhi to regional growth hubs.
Industry Category: Food & Beverage (QSR / Fast Casual Dining Cafe).
Support Training
Xero Degrees ensures its franchise partners are never left to navigate the business alone, providing comprehensive, end-to-end framework support:
Pre-Launch Support: Expert site selection and location scouting assistance using advanced demographic data. Complete architectural layout design, interior blueprinting, and standard kitchen equipment configuration.
Operational Support: Sourcing and vetting trustworthy third-party vendors for raw materials and packaged goods to maintain taste consistency. To ensure seamless early-stage operations, the brand provides a Senior Manager on the franchisor's payroll to streamline your cafe during the initial launch month.
Staff Recruitment & Training: Comprehensive kitchen and service staff recruitment support, accompanied by rigorous on-the-job training. Continuous replacement staff support is also provided to buffer against typical industry attrition.
Marketing Support: Grand-opening buzz creation, hyper-local social media campaigns, influencer tie-ups, and listing optimization on delivery platforms to drive immediate footfall.
Ongoing Audits & Quality Control: Regular quality checks, operational audits, and routine menu innovations managed by the corporate culinary team to keep your outlet ahead of local competition.
Ideal Candidate
Xero Degrees is looking for dedicated partners who share their energy and vision for growth.
Business Acumen & Passion: Prior experience in retail, hospitality, or the corporate sector is a plus, but a genuine passion for the F&B industry and customer service is essential.
Investment Capability: Financial stability to cover the upfront setup costs along with adequate holding capacity for early-stage operational expenses.
Operational Commitment: Individuals who can either actively manage the day-to-day operations or appoint a trusted, capable store manager to uphold the brand's stringent quality guidelines.
Location Preference: Prime commercial locations, high-footfall high streets, prominent college areas, or popular mall food courts with high visibility and accessibility.
Financial Detail
| Financial Parameter | Details & Estimated Costs |
| Total Investment Range | ₹35 Lakhs – ₹60 Lakhs (Depending on model/city) |
| Minimum Investment Required | ₹35 Lakhs (For Food Court/Kiosk Formats) |
| Franchise Fee (Brand Fee) | ₹15 Lakhs – ₹16 Lakhs + GST |
| Area/Space Requirement | 250 Sq. Ft. (Kiosk) to 1,000 - 2,000 Sq. Ft. (Full Cafe) |
| Interior / Infrastructure Cost | ~₹1,800 per Sq. Ft. + Equipment/Kitchen setup (~₹15L) |
| Marketing & Training Fee | 0% (Covered by corporate launch protocols) |
| Monthly Royalty Fee | 8% of Monthly Net Sales |
| Expected Profit Margin | 25% to 30% |
| Estimated Break-Even Period | 12 to 18 Months (Varies by location and operational efficiency) |
| Potential Revenue Streams | Dine-in, Takeaway, and Swiggy/Zomato Online Delivery |