Established
2008
Franchise Units
10
Minimum Investment
₹ 1,00,00,000
Franchise Fee
Inquire
Total Investment Range
₹ 2,00,00,000
Home Based
No
Description
Xtreme Sports Bar is a food, beverage and entertainment concept that combines live sports, dining, drinks and social experiences under one roof. The brand is designed for customers who want to enjoy cricket, football and other sporting events in an energetic restaurant-and-bar environment.
Along with live sports viewing, locations can attract customers through food, beverages, music, karaoke, themed nights and private events. This diversified format gives franchisees several opportunities to generate customer traffic throughout the week.
The concept is operated by Surya Ray Elixirs Private Limited and has historically established a presence in Indian urban markets including Hyderabad, Bengaluru and Visakhapatnam.
Why Invest in Xtreme Sports Bar?
Xtreme Sports Bar provides investors with an established hospitality concept rather than requiring them to build an independent sports bar from the ground up.
Key advantages include:
- Combination of restaurant, bar and entertainment revenue
- Strong appeal during major cricket, football and sporting events
- Opportunities for live music, karaoke and themed events
- Multiple food and beverage revenue streams
- Support with site selection and business setup
- Large-format concept suited to high-traffic commercial markets
- Expansion potential across major Indian cities
Background
- Established Year: 2008
- Franchising Started: 2009
- Parent Company: Surya Ray Elixirs Private Limited
- Industry Category: Food & Beverage / Sports Bar / Entertainment
- Business Model: Sports Bar, Restaurant, Grill & Entertainment Venue
- Franchise Active Units: fewer than 10 franchise outlets
- Market Presence: India, with historical presence in markets including Hyderabad, Bengaluru and Visakhapatnam
- Space Requirement: Approximately 2,500–8,000 sq. ft.
- Franchise Agreement: 5 Years
- Renewal: Available subject to franchise terms
Xtreme Sports Bar was developed around the idea of turning live sports into a complete social and entertainment experience. Large screens, food, beverages and entertainment programming help the business attract both dedicated sports fans and customers looking for a casual nightlife destination.
Support Training
Franchisees receive support during the planning, development and operational stages of the business.
Support may include:
- Site selection assistance
- Lease negotiation guidance
- Interior design and outlet planning
- Pre-opening assistance
- Standard operating procedures
- Staff recruitment support
- Franchise and operational training
- Opening assistance
- Menu development and updates
- Event planning support
- Marketing and promotional guidance
- Ongoing operational support
Because events are an important part of the concept, franchisees can also receive guidance in developing sports-viewing events, entertainment nights and local promotions.
Ideal Candidate
Xtreme Sports Bar is best suited to entrepreneurs and investors interested in the restaurant, hospitality and entertainment industries.
An ideal franchisee should have:
- Sufficient capital to invest approximately ₹1–2 crore
- Strong management and leadership skills
- Interest in hospitality and customer service
- Ability to manage employees and daily operations
- Understanding of local marketing and promotions
- Access to a suitable commercial location
- Willingness to actively operate and grow the business
- Ability to comply with restaurant, liquor and local licensing requirements
Previous hospitality or restaurant experience can be helpful, although strong business and people-management skills are equally important.
Financial Detail
| Financial Requirement | Details |
|---|---|
| Total Investment | ₹1 Crore – ₹2 Crore |
| Minimum Investment | Approx. ₹1 Crore |
| Franchise Fee | Approx. ₹15 Lakhs |
| Regional Franchise Fee | Approx. ₹20 Lakhs |
| Space Requirement | 2,500 – 8,000 sq. ft. |
| Royalty / Revenue Share | Approx. 10% listed |
| Expected ROI | Approx. 35% listed |
| Estimated Payback Period | 1–6 Years |
| Agreement Term | 5 Years |
| Infrastructure Cost | Included within overall project investment; varies by location |
| Marketing Budget | Varies by market and launch plan |
| Working Capital | Additional capital should be maintained for payroll, inventory, rent and operating expenses |