Established
2026
Franchise Units
14
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
Yes Madam is an Indian beauty and wellness brand offering salon, grooming, spa and personal-care services through a technology-driven platform. Founded in 2016, the company has grown from a Delhi-NCR-based startup into a beauty-tech brand serving customers across more than 55 cities in India.
The business is best known for its salon-at-home model, where trained beauty professionals provide services directly at customers’ homes. Its service portfolio includes waxing, facials, skincare, manicure and pedicure, hair treatments, spa services, grooming and other wellness treatments.
For entrepreneurs, Yes Madam offers an opportunity to enter India’s expanding beauty and personal-care industry with an established brand, digital booking platform and operating system.
Why Invest in Yes Madam?
Yes Madam operates in a category that benefits from repeat customer demand. Beauty, grooming and wellness services are frequently used throughout the year, creating opportunities for recurring bookings and long-term customer relationships.
Key advantages include:
- Established beauty and wellness brand
- Presence across 55+ Indian cities
- Technology-enabled booking platform
- At-home and salon-based business opportunities
- Multiple beauty, grooming and wellness services
- Growing demand for convenient home services
- Training and operational support
- Potential for repeat and recurring customers
The business model can also reduce dependence on premium retail locations when compared with a traditional full-service salon.
Background
Established Year: 2016
Franchise Started: 2019
Founders: Mayank Arya, Aditya Arya and Akanksha Vishnoi
Headquarters: Noida, Uttar Pradesh, India
Industry: Beauty, Wellness, Salon Services and Beauty Technology
Market Presence: More than 55 cities across India
Professional Network: More than 12,000 service professionals have been onboarded across the platform.
Franchise Outlets: 14
Owned Outlets: 6
Business Model: Yes Madam primarily provides beauty and wellness services at customers’ homes through trained professionals and its digital booking platform.
The company has expanded across major Indian markets including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune and several Tier II cities.
Yes Madam has also attracted institutional investment to support its expansion, technology platform and professional network.
Support Training
Yes Madam provides franchise partners with support designed to help them establish and operate the business successfully.
Pre-Launch Support
Franchisees may receive guidance related to business setup, operating requirements, launch planning and implementation of the brand’s systems.
Training
Training support can include operating procedures, customer service standards, service delivery and management of beauty professionals.
Technology Support
Franchise partners benefit from the company’s technology-driven ecosystem, including digital bookings and systems designed to manage customer appointments and service operations.
Marketing Support
The brand supports customer acquisition through its established digital presence, mobile platform, social media and promotional activities. Franchisees can also develop local marketing campaigns within their territories.
Ongoing Support
Ongoing assistance may include operational guidance, business development support, service-quality monitoring and help with implementing brand standards.
Ideal Candidate
The Yes Madam franchise may suit entrepreneurs interested in beauty, wellness, technology-enabled businesses or consumer services.
An ideal franchisee should have:
- Strong communication and management skills
- Ability to manage service professionals
- Interest in beauty and wellness
- Understanding of local customer demographics
- Ability to invest in marketing and customer acquisition
- Sufficient working capital
- Commitment to maintaining service quality
Previous salon or beauty-industry experience can be helpful but may not be essential for investors who have strong business-management skills.
Financial Detail
| Financial Detail | Yes Madam Franchise |
|---|---|
| Total Investment Required | ₹15 lakh – ₹20 lakh |
| Minimum Investment Required | ₹15 lakh |
| Franchise Fee | Approximately ₹4 lakh |
| Owned Outlets | 6 |
| Franchise Outlets | 14 |
| Space Requirement | Approximately 500 sq. ft. |
| Infrastructure Cost | Varies depending on location, interiors, equipment and setup requirements |
| Marketing Budget | Additional local marketing budget may be required |
| Working Capital | Should be maintained for staffing, products, marketing and day-to-day operations |
| Royalty Fee | Approximately 5% |
| Expected ROI | Depends on location, sales volume, operating costs and customer retention |
| Break-Even / Payback Period | Approximately 2–3 years, depending on business performance |
| Potential Revenue Streams | Beauty services, salon-at-home bookings, skincare, waxing, hair treatments, manicure & pedicure, spa services, grooming, premium treatments and product sales |