Established
2014
Franchise Units
40
Minimum Investment
$133,800
Franchise Fee
$25,000
Total Investment Range
$270,600
Home Based
No
Description
The American wellness landscape is undergoing a massive shift. People are no longer just looking for a place to sweat; they are searching for mental clarity, community, and, most importantly, convenience. YogaFit Studios sits at the perfect intersection of these demands. Unlike traditional studios that are locked tight by early evening, YogaFit offers a revolutionary "always-open" philosophy, blending live, expert-led instruction with high-definition virtual classes available 24 hours a day.
As a part of the Lift Brands family—one of the world's largest wellness organizations—YogaFit isn't just a local yoga brand; it’s a globally recognized powerhouse with an optimized business model. We’ve stripped away the intimidation factor often associated with boutique yoga, creating a space that is inclusive, accessible, and results-driven. Whether it's a high-intensity flow at 6:00 AM or a restorative session at midnight, YogaFit empowers members to practice on their own terms. For the entrepreneur, this means a business that works for you around the clock, maximizing square footage and member retention in a massive global yoga market.
Why Invest in this Franchise?
Investing in YogaFit means securing a seat at the table of the booming boutique fitness industry with a brand that has already solved the "utilization" problem.
24/7 Revenue Potential: Our hybrid model of live and virtual classes ensures your studio is never "dead space," allowing members to access the facility even during off-peak hours.
Scalable & Low Overhead: The "small-box" footprint (typically 1,500–2,500 sq. ft.) keeps rent manageable, while the virtual class technology reduces the constant need for high-cost live staffing at all times.
Proven Pedigree: Backed by Lift Brands, you benefit from decades of franchising expertise, massive buying power, and a world-class supply chain.
Inclusive Brand Appeal: YogaFit is designed for everybody and every body. Our inclusive atmosphere attracts a wider demographic than "elitist" yoga brands, leading to a broader potential member base.
Technology-Driven: From automated entry systems to seamless app-based booking, the business is built for the modern, tech-savvy consumer.
Background
Established Year: 2014
Founders: Beth Shaw (YogaFit) and Peter Taunton (Founder of Lift Brands).
Franchise Active Units: Approximately 40 units currently operating across the USA.
Brand Journey: YogaFit began as a teacher-training system that revolutionized yoga by focusing on the physical and mental fitness benefits. It grew into the largest yoga school in the world before partnering with Lift Brands to create a brick-and-mortar franchise model.
Market Presence: Based in the USA with a strong footprint in the Midwest and expanding across North America. It operates within the Boutique Fitness/Wellness industry category.
Support Training
We don't just hand you the keys; we provide the blueprint for success.
YogaFit University: A comprehensive 4.5-day intensive training program at our corporate headquarters covering management, sales, and studio operations.
Site Selection & Build-Out: Our real estate experts use advanced demographics to help you find the "sweet spot" in your market, followed by a dedicated project manager to guide your studio's construction.
Proprietary Curriculum: Access to the world-renowned YogaFit training modules, ensuring your instructors provide a consistent, high-quality experience.
Marketing & Grand Opening: A "Grand Opening" marketing toolkit including social media strategies, local PR, and digital ad templates to ensure a high-energy launch.
Ongoing Operational Support: You’ll have a dedicated Franchise Account Manager for regular check-ins, plus access to a network of vetted vendors for equipment and branded apparel.
Ideal Candidate
We are looking for leaders, not just practitioners. You don't need to be a yoga master to own a YogaFit.
The Motivated Leader: Someone who can manage a small team of instructors and keep them inspired.
Passion for Wellness: You should believe in the power of yoga to change lives, but you must lead with a business-first mindset.
Investment Capability: Candidates should have a minimum net worth of $75,000 and liquid assets of at least $45,000.
Community Focused: A desire to be the "face" of wellness in your local neighborhood.
Location Preference: Suburban or urban high-traffic areas, often near residential hubs or corporate centers where "busy professionals" live and work.
Financial Detail
| Category | Investment / Fee Details |
| Minimum Liquid Capital | $45,000 |
| Minimum Net Worth | $75,000 |
| Total Initial Investment | $133,800 – $270,600 (depending on location/size) |
| Franchise Fee (Single Unit) | $25,000 |
| Franchise Fee (3-Pack) | $60,000 |
| Royalty Fee | 5% of Gross Revenue (or minimum $500/month) |
| Marketing/Advertising Fund | 2% of Gross Revenue |
| Infrastructure & Build-out | Included in Total Investment (Approx. $80k - $150k) |
| Working Capital | Recommended $50,000 (for initial 3–6 months) |
| Expected Break-even Time | 18 – 36 Months (market dependent) |
| Potential Revenue Streams | Memberships, Class Packs, Retail, Teacher Training |
