Established
2017
Franchise Units
11
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$550,000
Home Based
No
Description
PROSE Nails is redefining the nail salon industry in the United States with a modern, personalized, and wellness-driven approach to nail care. Unlike traditional nail salons that rely on one-size-fits-all services, PROSE Nails focuses on custom-blended nail treatments, elevated hygiene standards, and a refined guest experience tailored to today’s health-conscious consumers.
Positioned as a premium yet accessible beauty brand, PROSE Nails appeals to professionals, millennials, and self-care–focused clients who value consistency, cleanliness, and customization. The concept combines boutique-style design with efficient operating systems that allow franchise owners to scale confidently. As demand for experiential beauty services and recurring self-care routines continues to grow, PROSE Nails stands out as a strong opportunity within the U.S. beauty and wellness franchise market.
Why Invest in This Franchise?
Investing in PROSE Nails means entering a recession-resistant, high-frequency service industry with a clearly differentiated brand.
Key reasons to invest include:
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Personalized nail care model that builds strong customer loyalty
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Recurring revenue driven by repeat visits and memberships
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Premium brand positioning with modern, Instagram-worthy salon design
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Streamlined operations suitable for single or multi-unit ownership
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Strong alignment with wellness, clean beauty, and self-care trends
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Growing demand for professional nail and personal care services in the U.S.
Background
Established Year: 2017
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Founders: Founded by beauty and wellness entrepreneurs focused on elevating the traditional nail salon experience
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Brand Journey & History: PROSE Nails was created to transform nail care by emphasizing customization, cleaner products, and a more thoughtful client journey. After early success with company-operated locations, the brand expanded through franchising to accelerate national growth.
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Ownership & Structure: Operates under a centralized franchisor support model with standardized systems and brand controls
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Market Presence in the USA: Expanding across key metropolitan and high-income suburban markets
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Industry Category: Beauty & Personal Care | Nail Salon | Wellness Services
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Franchise Active Units: 11
Support Training
PROSE Nails provides comprehensive support at every stage of the franchise lifecycle.
Pre-Launch Support
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Market analysis and site selection guidance
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Salon design standards and layout planning
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Vendor coordination and equipment sourcing
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Pre-opening marketing and launch preparation
Training & Academic Support
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Initial franchise training covering operations, brand standards, and service delivery
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Custom nail care consultation and product knowledge training
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Hiring and staff onboarding frameworks
Operational Support
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Detailed standard operating procedures
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Inventory management and ordering systems
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Ongoing performance reviews and operational coaching
Marketing & Ongoing Support
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National brand marketing initiatives
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Local store marketing strategies and campaigns
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Digital and social media support
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Continuous education, innovation updates, and franchisee collaboration
Ideal Candidate
The PROSE Nails franchise is ideal for entrepreneurs and investors who value premium branding and customer experience.
Best-suited candidates include:
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Owner-operators or semi-absentee investors
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Multi-unit franchise operators seeking a beauty or wellness brand
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Professionals transitioning from corporate careers
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Individuals with strong people management and customer service skills
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Investors with adequate capital to secure prime retail locations
Preferred Locations:
Affluent urban neighborhoods, lifestyle
Financial Detail
| Cost Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $40,000 |
| Total Initial Investment | $350,000 – $550,000 |
| Minimum Investment Required | Approx. $350,000 |
| Leasehold Improvements / Build-Out | $180,000 – $280,000 |
| Furniture, Fixtures & Equipment | $60,000 – $90,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Initial Marketing & Grand Opening | $15,000 – $25,000 |
| Professional Fees & Licenses | $5,000 – $10,000 |
| Working Capital (3–6 months) | $40,000 – $70,000 |
| Ongoing Royalty Fee | Ongoing (as per franchise agreement) |
| Brand / Marketing Fund Contribution | Ongoing |
| Estimated Break-Even Period | 18 – 30 months |
| Revenue Streams | Nail services, custom treatments, add-ons, retail products |
All figures are estimates and may vary depending on location, market conditions, and salon size.