Established
2010
Franchise Units
9
Minimum Investment
$87,800
Franchise Fee
$45,000
Total Investment Range
$150,500
Home Based
No
Description
Your Choice Senior Care is more than just a business; it is a dedicated mission to transform how aging adults experience life at home. In a market often saturated with corporate, detached care services, Your Choice Senior Care stands out by prioritizing human connection, dignity, and personalized attention. The franchise is built on the belief that seniors shouldn’t just "get by"—they should thrive in the comfort and familiarity of their own homes.
As a non-medical, in-home care provider, the brand occupies a high-growth niche in the healthcare sector. By focusing on companionship, respite care, and specialized support for Alzheimer’s and dementia, Your Choice Senior Care has positioned itself as a premium yet accessible service. Our reputation is built on "devotion," a word that guides everything from our caregiver selection to the hands-on involvement of our franchise owners. In the USA market, where 10,000 people turn 65 every single day, Your Choice Senior Care offers a proven, relationship-driven model that turns the growing demand for senior services into a rewarding community legacy.
Why Invest in This Franchise?
Investing in Your Choice Senior Care means entering a recession-resistant industry with a partner that values your success as much as the well-being of the clients.
Low Overhead, High Impact: This is a low-cost entry opportunity. Without the need for massive retail space or heavy equipment, your capital is directed toward growth and people.
Larger-Than-Average Territories: We offer expansive protected territories, giving you more "room to grow" compared to standard industry offerings.
Proven Technology: Owners gain access to a streamlined, standardized franchise technology platform that handles scheduling, invoicing, and caregiver management with ease.
Speed to Market: Our "Accelerated Business Start-Up" process is designed to get your doors open and your first clients serviced quickly, targeting profitability within the first year.
Relationship-Based Model: We don’t just send caregivers; we introduce them. We are the only service that insists on in-home introductions, ensuring a perfect match from day one.
Background
- Established Year: 2010
Founders: Wendy and Joe Soles
Franchise Active Units: 9
Brand Journey: The brand was born from the founders' personal experience navigating the challenges of finding reliable, compassionate care for their own family. After refining the model for nearly a decade in Birmingham, Alabama, they partnered with George Heinemann to expand the brand nationwide through franchising.
Industry Category: Non-medical, in-home senior care.
Support Training
We believe in "Support that isn't from afar." Our leadership team is comprised of owners who have run these businesses themselves, not just corporate consultants.
Phase 1: Home Office Training: You will spend 3 to 4 days at the Birmingham, AL headquarters. This phase focuses on the "nuts and bolts"—financial systems, scheduling software, and operational efficiency.
Phase 2: In-Market Training: This is where we truly differentiate. Our corporate team comes to you. For three weeks, we work alongside you in your territory to assist with caregiver recruitment, local marketing, and lead conversion.
Marketing Support: You receive a proprietary marketing blueprint focused on building high-value referral relationships with hospitals and retirement planners.
Ongoing Mentorship: From weekly coaching calls to peer-to-peer collaboration with other franchise owners, you are never alone on your journey.
Ideal Candidate
We are looking for compassionate leaders rather than just "investors." The ideal Your Choice Senior Care owner is:
A "People Person": You must enjoy building relationships and have a servant’s heart.
Community-Minded: Someone who wants to be a visible, trusted resource in their local area.
Hands-On Operator: This is not a passive investment. We seek owners who will be on the front lines, ensuring the quality of care meets our high standards.
Business Background: While healthcare experience isn't required, strong management and leadership skills are essential to scale the business.
Location Preference: Suburban and urban markets across the USA with a high density of aging populations.
Financial Detail
| Financial Category | Investment Range / Fee |
| Initial Franchise Fee | $45,000 |
| Total Initial Investment | $87,800 – $150,500 |
| Minimum Liquid Capital | $50,000 |
| Minimum Net Worth | $200,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing Fund Fee | 1% of Gross Sales |
| Average Revenue (Units < 3 Years) | $797,035 |
| Average Revenue (Units > 3 Years) | $1,530,000 |
