2012
10
$350,000
$35,000
$650,000
No
Freakin' Unbelievable Burgers is redefining the classic American burger experience with bold flavors, premium ingredients, and an upbeat, casual atmosphere that keeps guests coming back. Founded on the belief that everyone deserves a burger made their way—with fresh, high-quality toppings and customizable options—this fast-casual restaurant franchise has become one of the most talked-about gourmet burger brands in the country.
In a market crowded with quick-service restaurants, Freakin' Unbelievable Burgers stands out by combining chef-inspired recipes, freshly prepared ingredients, and a guest-first experience. The brand caters to modern tastes with diverse menu options including burgers, sandwiches, fries, shakes, and salads—all served fast without sacrificing quality. Their stores are designed with a lively, welcoming vibe that appeals to families, professionals, and students alike.
With a proven business model, scalable operations, and growing consumer demand for premium fast-casual dining, Freakin' Unbelievable Burgers presents a lucrative opportunity for aspiring entrepreneurs who want to build a strong, sustainable business in the thriving restaurant industry.
Investing in a Freakin' Unbelievable Burgers franchise means joining one of America’s most promising gourmet burger brands. The franchise offers an appealing mix of low operational complexity, strong brand recognition, and a loyal customer base.
Key reasons to invest include:
Fast-Growing Industry: The U.S. burger and fast-casual dining segment continues to expand, driven by consumers’ appetite for premium yet affordable meals.
Distinctive Brand Identity: Freakin' Unbelievable Burgers is known for its personality-driven marketing and fun, memorable brand experience.
Customizable Menu: The “build-your-own-burger” concept gives guests control while ensuring high margins and strong repeat business.
Efficient Operations: Streamlined systems, supplier relationships, and manageable staffing requirements make it easier to run daily operations.
Scalable Model: Whether you start with one location or aim to develop multiple units, the franchise structure is designed for growth.
Founded: 2012
Headquarters: Flint, Michigan, USA
Industry: Fast-Casual Restaurant / Gourmet Burgers
Franchise Units: 10+ (and expanding across multiple states)
Founders: Established by a passionate team of restaurateurs who wanted to revolutionize the burger industry with quality and creativity.
Freakin' Unbelievable Burgers began its journey in 2012, when its founders sought to elevate the fast-casual burger dining experience. The goal was simple: create burgers that are “freakin’ unbelievable” by using premium beef, freshly baked buns, and top-quality ingredients—without the long wait or high prices of sit-down restaurants.
Over the years, the brand has earned a solid reputation for its consistent quality, exceptional customer service, and innovative approach to burger customization. As part of the competitive fast-casual dining market, the company has carved a niche by focusing on craftsmanship, affordability, and authenticity. Its expansion across the Midwest and growing recognition nationwide make it a strong player in the U.S. restaurant franchise industry.
Freakin' Unbelievable Burgers believes that franchise success depends on strong support and education. From the first day of onboarding, franchise partners receive comprehensive training and ongoing guidance to ensure smooth operations and consistent brand experience.
Pre-Opening Support:
Assistance with site selection, lease negotiation, and restaurant layout design.
Vendor setup and equipment procurement guidance.
Marketing and grand opening strategy to create local buzz.
Training Programs:
Initial Training: Conducted at the corporate headquarters and an operating franchise location, covering food preparation, service standards, safety, and business management.
On-Site Training: Hands-on training during your store launch to help with staffing, operations, and customer engagement.
Ongoing Support:
Regular field visits and performance assessments.
Continuous marketing campaigns and brand promotions.
Menu innovation, technology upgrades, and seasonal product rollouts.
Access to franchisee portal for operational resources, training videos, and updates.
Franchisees are never left to figure things out alone—ongoing communication and business coaching are part of the brand’s DNA.
Freakin' Unbelievable Burgers is seeking passionate entrepreneurs who love great food and enjoy creating memorable dining experiences. The ideal candidate is someone who values customer satisfaction, operational excellence, and community involvement.
Ideal Traits:
Strong leadership and people management skills.
A background in restaurant management or retail (preferred, but not mandatory).
Entrepreneurial drive with a hands-on approach to business operations.
Willingness to follow proven systems while bringing local market insights.
Commitment to maintaining quality, service, and cleanliness standards.
Investment Capability:
Prospective franchisees should possess sufficient capital to meet the initial investment and operational requirements. Multi-unit investors, restaurateurs, and community-oriented business owners are all excellent fits for the Freakin' Unbelievable Burgers system.
Location Preference:
The franchise performs exceptionally well in high-traffic suburban areas, shopping centers, college towns, and mixed-use developments—places where casual dining and quick service are in high demand.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $350,000 – $650,000 |
| Minimum Investment Required | $350,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Ad Fund | 2% of gross sales |
| Working Capital | $40,000 – $60,000 |
| Equipment & Build-Out | $200,000 – $350,000 |
| Training & Launch Support | Included in franchise fee |
| Expected ROI | 20–25% annually (varies by location) |
| Average Break-Even Period | 18–30 months |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering, and branded merchandise |
