1999
20
$75,000
$29,500
$125,000
No
Freedom Lawns is a premium, environmentally responsible lawn care franchise that has redefined how Americans care for their lawns. Focused on sustainable, chemical-conscious treatments, Freedom Lawns offers customized programs that help homeowners achieve lush, green lawns without harming the environment. With a growing awareness around eco-friendly solutions, this franchise has established itself as a trusted name in the lawn care industry, delivering results that combine science, sustainability, and superior service.
What sets Freedom Lawns apart is its holistic approach. Instead of applying a “one-size-fits-all” formula, the brand utilizes a custom-blended organic-based fertilizer and advanced diagnostic techniques to improve soil health, turf vitality, and curb appeal. This personalized approach has earned the company strong customer loyalty and consistent growth across multiple U.S. states. For entrepreneurs seeking a stable, service-based business with low overhead and high repeat revenue, Freedom Lawns presents a proven and rewarding franchise opportunity in the fast-growing green industry.
Investing in a Freedom Lawns franchise means joining a mission-driven brand at the intersection of environmental responsibility and profitability. The lawn care industry in the U.S. is valued at over $100 billion, and homeowners are increasingly choosing eco-conscious providers. Freedom Lawns is perfectly positioned to serve this demand, offering franchisees a business that delivers both strong margins and meaningful impact.
Franchisees benefit from a recurring revenue model, with customers requiring year-round lawn treatments and maintenance. The brand’s organic approach attracts environmentally aware consumers and differentiates franchise owners from chemical-heavy competitors. With a modest initial investment and comprehensive operational support, Freedom Lawns allows franchise partners to build a scalable business with strong community appeal and long-term stability.
Founded in 1999 in Wilmington, North Carolina, Freedom Lawns was established by John and Lynn Ball, industry veterans with over three decades of experience in turf management and organic lawn care. Their goal was to create a better, safer alternative to traditional chemical-based lawn services — one that promotes soil health, protects local ecosystems, and produces long-lasting results.
Over the years, Freedom Lawns has grown steadily, expanding its footprint throughout the southeastern United States and beyond. Today, the brand operates over 20 franchise locations across multiple states and continues to attract entrepreneurs who share its passion for sustainable growth. The company’s success is built on a foundation of innovation, customer satisfaction, and a deep understanding of local lawn care needs.
Freedom Lawns operates within the home services and lawn care franchise industry, one of the most recession-resistant sectors in the U.S. The brand’s blend of science-backed methods, eco-friendly products, and personalized care programs has positioned it as a leader in the organic lawn care movement.
Freedom Lawns is committed to ensuring every franchise owner succeeds from day one. Franchisees receive comprehensive pre-launch and ongoing support that covers every aspect of operations, marketing, and technical service delivery.
Pre-Launch Training:
New franchisees attend a multi-day, in-person training program at Freedom Lawns headquarters in North Carolina. This training includes hands-on lessons in turf management, soil analysis, equipment use, safety procedures, and customer service best practices. Franchise owners also receive detailed operational manuals and access to proprietary organic lawn care formulas and tools.
Marketing Support:
The brand provides robust marketing guidance including local SEO strategies, digital ad templates, print collateral, door-to-door campaigns, and community outreach programs. Franchisees also benefit from the Freedom Lawns national brand recognition and online presence.
Ongoing Support:
After launch, franchise owners receive continuous operational coaching, updated marketing resources, and refresher training. The corporate team assists with business planning, financial management, and performance tracking. Additionally, franchisees have access to the company’s exclusive product line, ensuring consistent results and strong margins.
Freedom Lawns seeks franchise partners who are motivated, community-oriented, and passionate about environmental sustainability. While prior experience in lawn care or landscaping is beneficial, it is not required — the brand’s thorough training program equips franchisees with all the technical and business knowledge needed to succeed.
The ideal candidate is:
Entrepreneurial and customer-focused
Passionate about eco-friendly practices and community impact
Skilled in management, sales, or operations
Able to build strong relationships with customers and local businesses
Financially capable of investing in a scalable home-service business
Freedom Lawns appeals to a broad range of investors — from hands-on owner-operators who enjoy outdoor work to semi-absentee owners looking to manage multiple territories. Ideal territories are suburban and residential communities where homeowners value personalized, eco-friendly lawn care.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Initial Investment | $75,000 – $125,000 |
| Minimum Cash Required | $40,000 |
| Franchise Fee | $29,500 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 1% – 2% of gross sales |
| Equipment & Initial Supplies | $10,000 – $20,000 |
| Working Capital (3 months) | $15,000 – $25,000 |
| Expected ROI | 20% – 30% annually (varies by territory) |
| Break-Even Point | Typically 12–18 months |
| Franchise Units (Current) | 20+ across the USA |
Freedom Lawns franchisees can expect multiple revenue streams, including:
Residential lawn treatments
Soil testing and turf analysis
Weed, pest, and disease control
Organic fertilization programs
Add-on seasonal services
