2016
20
$150,000
$30,000
$300,000
No
Freezing Moo is redefining the dessert experience in America with its famous hand-crafted rolled ice cream — a concept that originated from Thailand and has quickly become one of the hottest dessert trends in the United States. Unlike traditional ice cream shops, Freezing Moo offers customers a chance to watch their favorite ice cream being made fresh right before their eyes on an icy-cold plate, rolled to perfection, and topped with a wide variety of fresh fruits, candies, and sauces.
The brand has captured the hearts of dessert lovers nationwide with its commitment to freshness, fun, and creativity. Each visit to a Freezing Moo store is an interactive experience — families, kids, and friends gather around to watch ice cream artisans skillfully create custom desserts from scratch. With an inviting atmosphere, premium ingredients, and a growing social media buzz, Freezing Moo has become a recognized name in the frozen dessert industry.
As one of the leading rolled ice cream franchises in the USA, Freezing Moo offers entrepreneurs an opportunity to own a business that delivers both high customer engagement and a profitable, scalable model.
Freezing Moo isn’t just about selling ice cream — it’s about creating memorable experiences. The franchise has built a loyal customer base and a strong brand reputation by combining entertainment, customization, and top-quality ingredients. With the increasing demand for unique dessert experiences and the booming $13 billion frozen dessert market in the U.S., Freezing Moo presents a proven, profitable concept.
Investors benefit from a streamlined business model with low overhead, minimal waste, and efficient operations. The franchise also provides a strong brand identity, modern marketing tools, and continuous innovation — from menu additions to customer engagement strategies. The popularity of rolled ice cream continues to rise, making Freezing Moo a smart investment for entrepreneurs who want to tap into a vibrant and growing industry.
Freezing Moo began its journey in 2016 in Overland Park, Kansas, inspired by the captivating art of Thai rolled ice cream — a unique dessert experience that had yet to make its mark in the American market. The founders, a team of passionate food entrepreneurs, wanted to bring this fun, interactive, and customizable dessert concept to U.S. families, creating not just another ice cream shop, but a place where people could gather, smile, and share experiences.
From its humble beginnings, Freezing Moo quickly gained traction for its fresh ingredients, made-to-order ice cream rolls, and entertaining live preparation process. The concept stood out immediately — customers could choose from a variety of bases, mix-ins, and toppings, all crafted on a frozen metal plate that transforms liquid cream into smooth, flavorful ice cream rolls within minutes. The combination of creativity, freshness, and visual appeal made Freezing Moo a viral success both in-store and on social media.
Over the years, the brand has expanded rapidly across the United States, establishing a growing presence in Texas, Florida, Missouri, North Carolina, and other key states, with over 20 operating franchise units and more in development. Each Freezing Moo store reflects a cheerful, family-friendly atmosphere — complete with playful cow-themed branding and a welcoming environment that appeals to all age groups.
Freezing Moo operates in the frozen dessert and specialty ice cream franchise industry, a sector valued at billions annually in the U.S. The brand’s competitive advantage lies in its made-from-scratch freshness, customization options, and memorable customer experience. Unlike traditional ice cream chains that rely on pre-packaged products, Freezing Moo emphasizes craftsmanship, theater, and transparency in every serving.
The company’s mission is simple yet powerful — “To spread happiness, one ice cream roll at a time.” Backed by strong corporate leadership and a well-structured franchise system, Freezing Moo continues to attract passionate entrepreneurs who want to build profitable businesses while creating joyful experiences in their communities.
Today, the brand remains privately owned and steadily expanding, guided by its commitment to innovation, consistent quality, and franchisee success. Whether located in a bustling city center, a suburban retail plaza, or a college town, Freezing Moo franchises have become local favorites — a testament to the brand’s adaptability and long-term appeal in the U.S. frozen dessert industry.
Freezing Moo believes that franchise success starts with strong support. New franchise owners receive comprehensive pre-launch and ongoing training covering every aspect of business operations.
Pre-Opening Support:
Guidance with site selection, lease negotiation, and store layout design.
Help with permits, licenses, and supplier setup.
Complete operations manual and grand opening marketing plan.
Training Program:
Extensive in-person training at the corporate headquarters and in-store sessions.
Hands-on guidance in product preparation, equipment handling, inventory management, and customer service excellence.
Ongoing Support:
Continued access to a dedicated franchise support team.
Regular marketing assistance, seasonal promotions, and local store campaigns.
Periodic operational reviews to ensure consistency and profitability.
With Freezing Moo, franchisees never feel alone — the corporate team provides constant assistance to ensure the business continues to thrive and grow.
Freezing Moo seeks enthusiastic entrepreneurs who share the brand’s passion for creativity, community, and customer delight. The franchise is designed for individuals who want to combine business ownership with fun and engagement, bringing smiles to customers of all ages through a unique dessert experience.
You don’t need prior experience in the food or dessert industry to succeed — Freezing Moo’s proven systems, hands-on training, and continuous support make it accessible even to first-time franchise owners. What truly matters is your drive, leadership, and commitment to running a customer-centric business that reflects the joyful, family-friendly spirit of the brand.
The Ideal Freezing Moo Franchisee Possesses:
Entrepreneurial Mindset: A self-motivated individual who loves the idea of building and growing a local business while following a tested franchise system.
Customer-Focused Approach: Someone who enjoys interacting with guests, creating memorable experiences, and maintaining a welcoming store environment.
Strong Management Skills: The ability to lead a team, oversee operations, and ensure consistent product quality and service standards.
Community Engagement: A franchisee who takes pride in being part of the local community, supporting events, and building long-term relationships with families and schools.
Financial Capability: The ability to meet the investment requirements, manage cash flow effectively, and plan for steady business growth.
Passion for the Brand: A genuine appreciation for desserts, creativity, and delivering happiness through food experiences.
Best-Suited Franchisee Backgrounds:
Small business owners or entrepreneurs looking to expand into the F&B industry.
Individuals from hospitality, retail, or customer service backgrounds.
Corporate professionals seeking a lifestyle change or semi-absentee ownership model.
Investors aiming to diversify their portfolio with a proven, low-risk food concept.
Preferred Locations:
Freezing Moo franchises thrive in high-foot-traffic areas such as:
Shopping malls and lifestyle centers
College campuses and tourist districts
Family-oriented neighborhoods
Entertainment zones and dining clusters
The Freezing Moo franchise model is designed to offer a low-cost entry into the booming frozen dessert industry while ensuring strong profit potential and scalability. With efficient operations, minimal staffing requirements, and high customer appeal, the financial framework supports both first-time entrepreneurs and multi-unit investors.
Below is a detailed breakdown of the key investment and cost components:
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Initial Franchise Fee | $30,000 – $40,000 | Grants rights to operate under the Freezing Moo brand and includes training & support. |
| Total Investment Range | $150,000 – $300,000 | Covers store build-out, design, equipment, signage, and initial inventory. |
| Minimum Liquid Capital Required | $100,000 | Minimum cash or readily available funds required to qualify as a franchisee. |
| Royalty Fee | 6% of Gross Sales | Ongoing fee for continued support, brand use, and operational guidance. |
| National Marketing/Advertising Fee | 2% of Gross Sales | Contributes to national marketing campaigns, digital promotions, and brand awareness. |
| Local Marketing Budget | $5,000 – $10,000 | For local advertising, social media, and grand opening promotions. |
| Equipment & Fixtures | $40,000 – $60,000 | Includes ice cream machines, cold plates, POS systems, and furniture. |
| Leasehold Improvements | $50,000 – $100,000 | Dependent on store size, condition, and location. |
| Training & Initial Setup Costs | $10,000 – $15,000 | Includes hands-on training, onboarding, and pre-opening support. |
| Working Capital (First 3 Months) | $20,000 – $40,000 | Covers payroll, utilities, inventory replenishment, and operating expenses. |
| Average Store Size | 800 – 1,200 sq. ft. | Compact and efficient layout designed for high customer flow. |
| Franchise Units (U.S.) | 20+ and expanding | Rapidly growing across key U.S. markets. |
| Average Break-Even Period | 12 – 18 months | Depending on location performance and local marketing. |
| Potential ROI (Annual) | 20% – 30% | Based on operational efficiency, location, and sales volume. |
Freezing Moo franchisees enjoy multiple revenue channels, including:
In-store rolled ice cream and beverage sales
Catering for parties, corporate events, and festivals
Private event bookings and pop-up booths
Merchandise and seasonal limited-edition products
With its affordable investment range and strong gross margins (typically 65–75%), Freezing Moo is one of the most cost-effective dessert franchises available in the U.S. The franchise’s simple operations and low labor costs make it ideal for owners seeking a fun, community-driven business with solid financial returns.
