2010
30
$575,000
$45,000
$995,000
No
FRESH&CO is redefining what it means to eat fast, fresh, and healthy in America’s booming fast-casual restaurant industry. Known for its chef-inspired, farm-to-table menu, FRESH&CO has built a loyal following by offering locally sourced ingredients, seasonal recipes, and a sustainable approach to dining. From salads and grain bowls to artisanal sandwiches and cold-pressed juices, FRESH&CO has become a go-to destination for health-conscious consumers seeking quality meals without compromise.
With the increasing demand for nutritious and eco-friendly dining options, FRESH&CO stands at the forefront of the healthy fast-casual movement. Its commitment to sustainability, community partnerships with local farms, and focus on flavor innovation make it one of the most desirable franchise opportunities in the restaurant industry today. Backed by a proven business model, cutting-edge technology, and a strong corporate support system, FRESH&CO empowers franchisees to deliver fresh experiences while building profitable businesses in their local markets.
Investing in a FRESH&CO franchise means joining one of America’s fastest-growing healthy dining brands. The brand’s success is driven by three key factors: innovation, sustainability, and customer loyalty. As consumer preferences shift toward healthier lifestyles and transparency in food sourcing, FRESH&CO’s model aligns perfectly with long-term industry trends.
Key reasons to invest include:
Established Brand Reputation: Recognized for its farm-fresh ingredients and chef-driven recipes.
Strong Growth Potential: Positioned in one of the most resilient and expanding segments—healthy fast-casual dining.
Sustainable & Ethical Operations: Built on partnerships with local farms and eco-conscious suppliers.
Multi-Unit Scalability: Flexible formats for urban centers, campuses, and suburban markets.
Comprehensive Franchise Support: From site selection to marketing and ongoing operations, franchisees receive complete guidance every step of the way.
Established Year: 2010
Founders: George and Steve Tenedios
Headquarters: New York City, New York, USA
Franchise Units: 30+ locations and expanding across major U.S. cities
FRESH&CO was founded in 2010 by brothers George and Steve Tenedios with a clear mission: to make healthy eating accessible, convenient, and flavorful. Starting from a single Manhattan location, the brand quickly gained traction for its farm-to-desk approach, offering fresh meals made daily with locally sourced ingredients.
Over the years, FRESH&CO has partnered with regional farms to ensure ingredient integrity and seasonal freshness, while also adopting green business practices that reduce waste and environmental impact. As a 100% family-owned company, it has maintained strong values centered around community, sustainability, and culinary excellence. Today, the brand operates multiple locations across New York and is expanding through franchising into high-demand markets throughout the USA.
Industry Category: Food & Beverage – Fast-Casual, Healthy Dining, Farm-to-Table
FRESH&CO provides a comprehensive support system designed to help franchisees launch and operate their business successfully.
Pre-Launch Support:
Site Selection & Lease Negotiation: Assistance in choosing the right location with demographic and traffic analysis.
Restaurant Design & Build-Out Guidance: Support from design to construction to meet FRESH&CO’s sustainability and brand standards.
Initial Training Program: A multi-week, hands-on program covering culinary operations, supply chain management, POS systems, and customer service.
Operational Support:
Ongoing business coaching and performance reviews.
Access to proprietary recipes, supplier networks, and digital tools.
In-depth operational manuals for daily management and staff training.
Marketing Support:
Grand opening marketing campaigns and PR support.
Social media, local influencer, and digital advertising guidance.
Access to brand-approved creative assets and promotional materials.
Ongoing Assistance:
Field support and regional manager visits.
New product rollouts, menu updates, and seasonal campaigns.
Continuous training through webinars, workshops, and franchise conventions.
FRESH&CO ensures that every franchisee benefits from a solid framework of operational excellence and brand consistency.
FRESH&CO seeks passionate, community-driven entrepreneurs who believe in healthy living and sustainable business practices. The ideal candidate is not just an investor but an advocate for better eating and better living.
Preferred Franchisee Qualities:
Strong business acumen and leadership skills.
Passion for healthy food, sustainability, and customer experience.
Prior experience in food service, retail, or management (preferred but not mandatory).
Ability to manage operations, lead a team, and deliver high-quality service.
Financial capacity to support development and marketing investments.
FRESH&CO franchisees come from diverse backgrounds, including corporate executives seeking business ownership, hospitality professionals, and multi-unit operators looking to diversify with a modern, health-focused concept.
Ideal Locations: Urban centers, business districts, college campuses, suburban malls, and high-footfall neighborhoods where consumers seek fast, healthy meal options.
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $575,000 – $995,000 |
| Minimum Liquid Capital | $200,000 |
| Franchise Fee | $45,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales |
| Average Restaurant Size | 1,200 – 2,500 sq. ft. |
| Working Capital Needed | $50,000 – $100,000 |
| Expected ROI | 18% – 25% annually |
| Break-Even Period | 18 – 36 months |
| Revenue Streams | Dine-in, takeout, catering, delivery, and corporate meal programs |
FRESH&CO’s multi-channel revenue model, strong brand recognition, and loyal customer base make it a lucrative franchise opportunity with long-term scalability.
