2021
150
$300,000
$50,000
$450,000
No
FS8 is revolutionizing the fitness industry with its unique blend of Pilates, Yoga, and Functional Training, delivering a complete, low-impact yet high-performance workout experience. Designed to redefine the modern fitness landscape, FS8 combines strength, stability, and flexibility in one seamless session — offering members a smarter, more sustainable approach to fitness.
As part of the BFT (Body Fit Training) and F45 Training network, FS8 has quickly gained global recognition for bringing a fresh, inclusive, and science-backed concept to boutique fitness. Its rapid growth across Australia, New Zealand, the UK, and now the United States shows strong investor and member confidence in the brand.
With FS8, franchise partners are tapping into a fast-growing market driven by health-conscious consumers seeking boutique, instructor-led fitness experiences. The franchise model offers scalability, community engagement, and an opportunity to be part of one of the most exciting wellness movements in the world today.
Investing in an FS8 franchise means joining a premium wellness brand with a proven business model and strong backing from one of the most recognized names in the fitness industry. FS8 stands out by merging the three most in-demand exercise disciplines — Pilates, Yoga, and Functional Training — into a single, efficient workout.
Here’s why entrepreneurs and fitness professionals are choosing FS8:
Distinct Market Positioning: FS8 fills a gap between traditional Pilates studios and functional gyms, attracting a broader demographic including beginners, athletes, and professionals.
Strong Brand Backing: Supported by F45 Training Holdings Inc., a publicly traded fitness powerhouse with a proven franchising track record.
High Member Retention: Low-impact workouts appeal to diverse age groups and skill levels, driving consistent membership renewals.
Turnkey Operations: From site selection to studio design and marketing, FS8 provides full operational guidance.
Expanding U.S. Market: The American wellness market exceeds $1.5 trillion, and boutique fitness continues to lead growth.
Brand Name: FS8 (Functional Strength 8)
Founded: 2021
Headquarters: Sydney, Australia
Parent Company: F45 Training Holdings Inc. (NASDAQ: FXLV)
Industry Category: Health, Wellness & Boutique Fitness
Franchise Units (2025): 150+ locations globally, 30+ in development across the USA
Founders: The concept was developed by the leadership team behind F45 Training, led by Adam Gilchrist and the F45 executive board, aiming to diversify and modernize the boutique fitness landscape.
Company History & Journey:
FS8 was launched in 2021 as a revolutionary addition to the F45 Training portfolio, designed to merge three powerful fitness disciplines—Pilates, Yoga, and Functional Training—into one holistic experience. The brand’s philosophy centers around strength, mobility, and balance, targeting individuals seeking sustainable fitness results without the high-impact strain of traditional workouts.
After achieving overwhelming success in Australia, FS8 quickly expanded into New Zealand, the United Kingdom, and the United States, backed by the global franchising power and operational expertise of F45 Training Holdings Inc.
Ownership & Management:
FS8 operates under the F45 Training Holdings Inc. umbrella, a publicly listed company known for its global network of fitness studios and strong franchise support systems. This connection gives FS8 franchisees access to advanced technology platforms, brand credibility, and proven operational processes.
Market Presence in the USA:
FS8’s entry into the U.S. market represents a strategic move to capitalize on the booming $30 billion boutique fitness industry, particularly among consumers seeking mindful, low-impact, and performance-based workouts. FS8’s U.S. expansion began in major metro areas such as Los Angeles, Miami, Austin, and New York, with ongoing franchise development across suburban and mid-sized markets.
Industry Position:
FS8 stands at the intersection of mind-body wellness and performance training, distinguishing itself from traditional gyms and single-modality studios. It is part of the new wave of hybrid fitness concepts that combine physical strength, mental wellness, and functional mobility — making it a strong competitor in the premium boutique fitness segment.
FS8 offers a comprehensive franchise support system to ensure every franchisee can successfully launch and manage their studio with confidence.
Pre-Launch Support:
Assistance with site selection, lease negotiation, and studio layout.
Access to the FS8 design team for branding and interior build-out.
Detailed business planning tools and access to proprietary operational systems.
Training:
Initial training at FS8 headquarters or online covering business management, fitness programming, and customer experience.
Access to certified FS8 trainer education, ensuring consistency in class delivery and safety standards.
Marketing Support:
Full access to centralized marketing materials, digital assets, and national campaigns.
Launch campaigns to drive early memberships and pre-sales.
Ongoing social media, email, and performance marketing support from experienced fitness marketing teams.
Ongoing Support:
Continuous updates to fitness programming and technology.
Regular business performance reviews and regional franchise manager support.
Annual conferences, networking sessions, and shared learning opportunities across the global FS8 network.
The ideal FS8 franchisee is a motivated entrepreneur who values health, wellness, and community impact. This opportunity appeals to those who want to be part of a forward-thinking brand redefining the boutique fitness experience in the United States. FS8 franchise owners are not just investors — they are community leaders and lifestyle advocates who inspire others to live stronger, healthier lives.
Who Makes the Perfect FS8 Franchise Owner?
✅ Health & Fitness Enthusiasts:
Individuals who are passionate about wellness, fitness, and personal development. While prior fitness experience is helpful, it’s not required — FS8 provides complete operational and coaching support.
✅ Entrepreneurial Professionals:
Ideal for business-minded individuals, professionals transitioning from corporate roles, or semi-absentee investors looking for a scalable and lifestyle-driven business model.
✅ Multi-Unit Investors:
FS8 attracts multi-brand and multi-unit franchisees who recognize the potential in boutique wellness and want to diversify their portfolio with a fast-growing, modern concept backed by F45 Training Holdings.
✅ Community Builders:
Those who enjoy networking, building local communities, and creating meaningful customer relationships. FS8 thrives in markets where the owner plays an active role in engagement and brand representation.
✅ Financially Qualified Investors:
Franchisees should have access to $300,000 – $450,000 in total investment capital, with at least $100,000 – $150,000 in liquid assets to manage startup and early-stage operations comfortably.
Preferred Markets:
FS8 franchises perform best in urban and suburban areas with strong fitness culture, higher disposable income, and populations seeking holistic wellness options. Key U.S. target regions include California, Texas, Florida, New York, and Illinois, along with emerging secondary markets showing boutique fitness growth.
Key Traits of Successful FS8 Franchise Owners:
Passion for promoting fitness and balanced living.
Strong leadership and team management skills.
Ability to follow a structured franchise model while maintaining local engagement.
Commitment to brand values and delivering an exceptional member experience.
Willingness to invest time in marketing and growing membership bases.
Summary:
FS8 is perfect for entrepreneurs who want to combine profitability with purpose — owning a business that genuinely helps people move better, feel stronger, and live longer. Whether you’re a seasoned investor or a first-time business owner entering the fitness sector, FS8 offers a proven model, strong corporate backing, and a mission that resonates with today’s wellness-driven consumers.
Below is a detailed financial breakdown outlining the estimated investment, fees, and ongoing costs associated with owning an FS8 franchise in the United States. Figures are based on current 2025 estimates and may vary depending on studio size, location, and local build-out costs.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Initial Franchise Fee | $50,000 | Grants rights to operate under the FS8 brand and access proprietary systems, training, and marketing support. |
| Total Initial Investment | $300,000 – $450,000 | Includes studio build-out, equipment, pre-opening marketing, and working capital for the first 3 months. |
| Minimum Liquid Capital Required | $100,000 – $150,000 | Required available cash or easily accessible funds to launch and sustain operations. |
| Net Worth Requirement | $400,000+ | Demonstrates financial capacity to operate and expand the business. |
| Studio Size Requirement | 1,800 – 2,500 sq. ft. | Optimal space to accommodate classes, locker area, and retail zone. |
| Equipment & Technology | $75,000 – $100,000 | Includes specialized FS8 functional training, yoga, and Pilates equipment and proprietary training tech. |
| Leasehold Improvements / Build-Out | $100,000 – $150,000 | Studio design, flooring, lighting, mirrors, and branded interior fit-out. |
| Pre-Opening Marketing | $15,000 – $25,000 | Local and digital marketing to generate early memberships and awareness before launch. |
| Training & Onboarding | Included | Comprehensive business, operations, and instructor training provided by FS8 corporate team. |
| Royalty Fee | 7% of gross revenue | Paid weekly to support ongoing brand, technology, and operational updates. |
| Marketing Fund Contribution | 2% of gross revenue | Contributes to national and regional brand awareness campaigns. |
| Working Capital (First 3–6 Months) | $50,000 – $75,000 | Covers staffing, rent, utilities, and initial operational costs until breakeven. |
| Expected ROI | 25% – 35% | Based on market averages and performance of existing studios. |
| Average Monthly Membership Revenue | $35,000 – $60,000+ | Depending on location, class size, and member retention. |
| Break-Even Timeline | 12 – 18 months | Average timeframe to recover initial investment. |
| Additional Revenue Streams | Merchandise, personal training sessions, corporate wellness packages | Enhances overall profitability and engagement. |
