Established
2011
Franchise Units
20
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$450,000
Home Based
No
Description
Legends Boxing is redefining what a modern boxing gym looks and feels like. Built around inclusivity, community, and authentic boxing-inspired fitness, the brand blends real USA Boxing-certified training with a welcoming, coach-led group class environment that appeals to everyday people—not just fighters. In an industry where boutique fitness brands dominate consumer spending, Legends Boxing has carved a strong, differentiated position by turning boxing into a lifestyle experience that empowers members physically and mentally.
With a strong culture, proven systems, and a rapidly expanding national footprint, Legends Boxing offers investors a scalable fitness model backed by recurring membership revenue, high retention rates, and a concept that resonates with today’s wellness-driven consumer. For entrepreneurs seeking a fitness franchise with personality, purpose, and profitability, Legends Boxing stands out as one of the most compelling opportunities in the boutique studio space.
Why Invest in This Franchise?
Legends Boxing combines the power of authentic boxing training with the stability of a membership-based studio model. Unlike traditional gyms or big-box fitness concepts, Legends Boxing operates on high-engagement, coach-driven classes that keep members motivated and coming back multiple times per week. This approach drives strong lifetime value and predictable monthly revenue.
The brand’s focus on technique, community, and empowerment makes it accessible to all ages and fitness levels. Investors benefit from a franchise model that offers:
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Strong recurring revenue through memberships
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High retention rates thanks to community-driven programming
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Predictable margins with streamlined staffing
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A differentiated category position in the fast-growing combat fitness segment
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Scalable multi-unit potential for long-term growth
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A modern brand identity built for social media visibility and local community engagement
Background
Established Year: 2011
Founders: Co-founded by Legends Boxing athletes and fitness industry innovators passionate about making real boxing accessible to everyone.
Franchise Launch: Mid-2010s, following strong success of the flagship gym.
Current Active Franchise Units: ~20+ locations across the USA (continuing to grow).
Industry Category: Boutique fitness, combat sports training, group fitness studios.
Legends Boxing began with a vision: to create a boxing gym where beginners, athletes, professionals, and everyday individuals all feel welcome. The founders saw a gap in the market—people wanted the intensity and authenticity of boxing without the intimidation of a traditional fight gym. They built a training system combining real boxing technique with upbeat, results-driven classes, and the concept quickly gained traction.
As membership demand grew, the company refined its business model, introduced branded programming, and formalized operational processes. This led to a successful franchise expansion with locations opening across multiple states. Today, Legends Boxing is recognized for its strong community culture, clean studio environments, modern branding, and a training program that uses real boxing—not watered-down cardio boxing—making it stand out in the boutique fitness sector.
Support Training
Legends Boxing offers a comprehensive, step-by-step support system designed to help franchisees open successfully and operate confidently. Support includes:
Pre-Launch Support
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Assistance with site selection, lease negotiation, and demographic analysis
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Studio layout guidance and detailed construction plans
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Vendor relationships for equipment, flooring, boxing stations, and branding materials
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Pre-opening marketing campaigns to build early membership momentum
Operational Training
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Multi-day in-person franchisee training at headquarters
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Hands-on instruction on coaching essentials, member onboarding, class operations, and staff management
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POS training, CRM training, and back-office systems guidance
Marketing Support
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Local launch marketing strategy and digital advertising playbook
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Social media templates, brand assets, and promotional materials
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Ongoing marketing campaigns to boost member retention and acquisition
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National brand awareness promotions
Ongoing Support
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Regular coaching from franchise business consultants
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Updated class programming and member engagement tools
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Continuous education for coaches and managers
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Technology updates, sales support, and franchise community collaboration
This support structure ensures franchise partners stay aligned with the brand while having all the tools they need for consistent growth.
Ideal Candidate
Legends Boxing is best suited for entrepreneurs who are passionate about fitness, community building, and running a people-centric business. Ideal candidates include:
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Business owners or investors seeking a membership-driven, recurring-revenue model
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Individuals with backgrounds in fitness, wellness, sales, coaching, or hospitality
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Multi-unit entrepreneurs interested in expanding with a boutique fitness brand
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Operators who enjoy leading teams, creating local connections, and fostering community culture
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Investors with the financial capability to support build-out, staffing, and early-stage marketing
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People passionate about boxing, group fitness, or creating empowering local experiences
Whether owner-operated or semi-absentee, Legends Boxing provides a structure that supports both hands-on and strategic investors.
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Range | $250,000 – $450,000 |
| Minimum Investment Required | ~$200,000 |
| Franchise Fee | $40,000 |
| Royalty Fee | 6–7% of gross revenue |
| National Marketing Fund | 1–2% of gross revenue |
| Studio Size Requirement | 2,500 – 3,500 sq. ft. |
| Build-Out & Infrastructure Costs | Included within total investment |
| Equipment Package | Varies by studio size (boxing bags, stations, flooring, fixtures) |
| Pre-Launch Marketing Budget | $15,000 – $25,000 |
| Training & Onboarding Costs | Included in franchise fee (travel not included) |
| Working Capital | 3–6 months recommended |
| Expected ROI Timeline | 18 – 36 months |
| Revenue Streams | Memberships, retail gear, workshops, personal training, events |