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GameTruck Opportunity

See Cities,
See States,
USA & CAN

Established

2006

Franchise Units

100

dollar

Minimum Investment

$110,000

dollar

Franchise Fee

$19,500

dollar

Total Investment Range

$150,000

Home Based

No

Description

GameTruck® is a revolutionary mobile entertainment franchise that brings the thrill of video gaming and parties directly to customers’ doorsteps. As the pioneer in the mobile video game party industry, GameTruck has built an impeccable reputation for delivering fun, interactive, and stress-free event experiences. Designed for birthday parties, corporate events, fundraisers, and community gatherings, GameTruck has become a trusted name among families and event planners across the United States.


With its innovative business model, GameTruck combines cutting-edge mobile gaming technology, customizable party setups, and family-friendly entertainment into one franchise system. Franchise owners benefit from a proven concept that appeals to a massive and growing market — families seeking memorable, technology-driven entertainment experiences. The brand’s mobile nature keeps overhead low while maximizing scalability and flexibility for franchisees.

Why Invest in the GameTruck Franchise?

GameTruck offers an extraordinary opportunity to enter the booming entertainment and event services industry with a brand that’s both established and future-focused. The demand for unique, mobile, and tech-powered entertainment continues to grow, and GameTruck’s model is designed to meet that demand profitably.

Here’s why entrepreneurs are choosing GameTruck:

  • Strong Brand Recognition: With over 15 years in business, GameTruck is recognized as a trusted leader in mobile gaming and event entertainment.

  • High Demand Market: Family entertainment and gaming continue to dominate consumer spending, particularly among millennials and Gen Z parents.

  • Flexible Business Ownership: Operate from home or a small warehouse — no expensive retail storefront required.

  • Multiple Revenue Streams: Generate income through birthday parties, school events, corporate gatherings, fundraisers, and community festivals.

  • Proven Marketing Systems: Access national advertising, lead generation support, and digital marketing tools that drive consistent bookings.

GameTruck is not just a franchise — it’s a lifestyle business built on fun, freedom, and financial growth.


Background

GameTruck® was founded in 2006 in Tempe, Arizona, by Scott Novis, a former video game developer who worked on major titles for Activision and Disney Interactive Studios. With years of experience in the gaming industry, Novis recognized a growing need for social, family-friendly gaming experiences outside of the home. This insight led him to develop the concept of a mobile gaming theater on wheels — an innovative idea that brought multiplayer fun directly to customers’ driveways.


Since its humble beginnings, GameTruck has grown into a nationwide franchise network with over 100 units operating across the United States, serving millions of happy customers. The brand quickly gained momentum thanks to its unique ability to combine cutting-edge technology, entertainment, and convenience. Each GameTruck unit is a state-of-the-art, climate-controlled trailer equipped with multiple flat-screen TVs, the latest gaming consoles, and a wide selection of popular video games — allowing guests to enjoy an unforgettable group experience.

GameTruck operates under the parent company GameTruck Licensing, LLC, headquartered in Tempe, Arizona. Over the years, it has expanded its offerings beyond mobile video gaming to include LaserTag, GameTruck @Home, and Gameplex™ services, catering to different types of events and customer needs.

The brand’s consistent success is built on its commitment to innovation, community engagement, and exceptional customer service. GameTruck franchise owners benefit from strong national brand recognition, a proven operational model, and continued investment in new entertainment technologies.

Today, GameTruck is recognized as a leader in the mobile entertainment and events franchise category, setting the standard for on-demand fun at birthdays, corporate events, schools, churches, and community festivals nationwide. With a growing market for experiential entertainment, GameTruck continues to dominate the industry by delivering joy, connection, and excitement — one party at a time.


Support Training

GameTruck provides comprehensive support and training to ensure franchisees are fully prepared to launch and grow their business successfully.


Pre-Launch Support:

  • Assistance with territory selection and demographic analysis.

  • Guidance on vehicle acquisition, build-out, and customization.

  • Training on software systems, operations, and event management.

Operational Training:

  • Extensive hands-on training at GameTruck headquarters covering daily operations, customer service, safety standards, and event management.

  • Access to the GameTruck Operations Manual — a detailed guide for running every aspect of the business.

Marketing & Lead Generation:

  • Professional website listing and lead referral system.

  • Access to branded marketing materials, local advertising templates, and social media support.

  • Ongoing digital marketing assistance and national PR campaigns to enhance brand visibility.

Ongoing Support:

  • Continuous field support, webinars, and refresher training.

  • A dedicated franchise success coach to help optimize operations and revenue.

  • Technology upgrades, software tools, and event booking systems designed to simplify management.


Ideal Candidate

GameTruck seeks passionate, family-oriented entrepreneurs who are excited about creating joyful experiences and building community connections through gaming.


The ideal GameTruck franchisee should have:

  • Customer Service Focus: A genuine desire to work with families, children, and event clients.

  • Business or Sales Background: Prior experience in management, marketing, or operations is helpful but not required.

  • Hands-On Approach: Willingness to participate actively in operations, from hosting events to managing staff.

  • Financial Capability: Ability to invest in the business and sustain early operations.

  • Location Preference: Ideal for suburban and metropolitan areas with a dense population of families, schools, and community centers.

This franchise suits individuals seeking flexibility, community engagement, and high earning potential without the limitations of a traditional storefront business.


Financial Detail

GameTruck’s business model offers a relatively low-cost entry into the lucrative entertainment industry. Below are general financial estimates (may vary by location):


Investment CategoryEstimated Cost (USD)
Initial Franchise Fee$19,500 – $29,500
Total Initial Investment$110,000 – $150,000
Vehicle Purchase & Outfitting$70,000 – $100,000
Working Capital$10,000 – $20,000
Marketing Budget (Pre-Launch)$5,000 – $10,000
Royalty Fee7% of gross revenue
National Marketing Fee2% of gross revenue
Average Revenue Potential$150,000 – $300,000 annually
Average Break-Even Time12–18 months
Franchise Units100+ across the USA

Franchisees benefit from a lean operational structure, scalable territory growth, and a recurring stream of bookings from repeat customers and referrals.


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GameTruck Opportunity

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