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Genghis Grill Opportunity

USA & CAN

Established

1998

Franchise Units

50

dollar

Minimum Investment

$350,000

dollar

Franchise Fee

$40,000

dollar

Total Investment Range

$950,000

Home Based

No

Description

Genghis Grill is a dynamic and interactive dining experience that allows guests to create their own stir-fry bowls from a vast selection of fresh ingredients, sauces, and seasonings. Founded on the ancient Mongolian tradition of cooking on a large, sizzling grill, the brand has transformed this timeless concept into a vibrant, fast-casual dining experience loved across America.


As a franchise, Genghis Grill combines the excitement of customer-driven customization with the operational efficiency of a proven, scalable system. Guests enjoy the freedom to build their own bowls while franchisees benefit from a loyal customer base, streamlined operations, and a trusted brand name recognized nationwide. With a focus on bold flavors, fresh ingredients, and engaging dining experiences, Genghis Grill has positioned itself as one of the most exciting opportunities in the Asian-inspired restaurant industry.

With decades of success, the franchise offers a powerful blend of tradition, innovation, and operational excellence — perfect for entrepreneurs who want to bring an energizing food experience to their local markets.

Why Invest in This Franchise?

Investing in a Genghis Grill franchise means aligning with a brand that has stood the test of time in one of the fastest-growing segments of the restaurant industry — fast-casual dining. The concept thrives at the intersection of customization, health-consciousness, and entertainment, giving franchisees a strong competitive edge.

Here’s why investors choose Genghis Grill:

  • Proven Business Model: The brand has refined its operations for consistency, profitability, and scalability, minimizing guesswork for new franchise owners.

  • High Consumer Appeal: With its interactive food experience and customizable meals, Genghis Grill attracts diverse audiences, from families to professionals and health enthusiasts.

  • Strong Brand Recognition: With decades of national presence and loyal followers, the brand enjoys strong repeat business and customer advocacy.

  • Innovation and Adaptability: The franchise continuously updates its menu, design, and digital platforms to match evolving consumer preferences and delivery trends.

  • Comprehensive Support: Franchisees receive complete guidance — from site selection to marketing — ensuring long-term success and operational excellence.


Background

Established Year: 1998

Headquarters: Dallas, Texas, USA
Industry Category: Fast Casual Dining / Asian-Inspired Stir-Fry Restaurant
Current Ownership: Mongolian Concepts Restaurant Group

Genghis Grill began its journey in 1998 with a simple yet powerful vision — to bring the ancient Mongolian tradition of grilling fresh ingredients on a massive, round grill to the modern American dining scene. What started as a single location in Dallas quickly gained momentum as guests fell in love with the unique “build-your-own-bowl” concept.

Unlike traditional Asian restaurants, Genghis Grill reimagined dining as an interactive experience. Guests walk through a fresh food line, choosing from over 80 ingredients — including premium proteins, crisp vegetables, spices, sauces, and noodles — before handing their custom bowl to the grill masters who cook it to perfection on a hot circular grill. This “create-your-own” format was ahead of its time, appealing to health-conscious diners, families, and anyone craving personalized, flavorful meals.

The brand’s commitment to freshness, flavor, and fun quickly earned it a loyal fan base and made it one of the most recognized names in the fast-casual Asian cuisine sector. Over the years, Genghis Grill has expanded its footprint across the United States with 50+ locations, serving millions of customized bowls annually.

In 2011, Genghis Grill became part of Mongolian Concepts Restaurant Group, which also owns other successful Asian-inspired brands like BD’s Mongolian Grill and Flat Top Grill. This strategic acquisition strengthened its operational infrastructure, supply chain efficiency, and franchise development capacity — positioning Genghis Grill for sustained national growth.

Today, Genghis Grill continues to evolve with new restaurant designs, an updated menu lineup, and tech-forward systems that align with modern consumer preferences. Its refreshed branding and digital innovations (including online ordering, loyalty apps, and delivery partnerships) make it highly competitive in the modern foodservice market.

Franchise Footprint & Market Presence:

  • 50+ active locations across key U.S. states such as Texas, Arizona, Oklahoma, Tennessee, and Georgia.

  • A strong reputation in urban, suburban, and university markets.

  • Recognized as a top performer in the fast-casual sector by several industry publications.

  • Supported by a corporate team with decades of experience in food service, franchise development, and restaurant operations.

Mission & Brand Philosophy:
Genghis Grill’s mission is to empower guests to take control of their dining experience — creating healthy, satisfying meals made fresh and cooked their way. The brand blends ancient culinary inspiration with modern dining trends, focusing on fresh ingredients, customization, and high-energy service.

Backed by its parent company’s extensive restaurant management expertise, Genghis Grill continues to expand strategically, offering investors a time-tested, scalable model within a popular food category that shows no sign of slowing down.



Support Training

Genghis Grill offers one of the most comprehensive franchise support systems in the restaurant industry. From pre-opening preparation to ongoing operations, the franchise team ensures every partner is set up for long-term success.


Pre-Launch Support:

  • Assistance with site selection and lease negotiation based on demographic and market research.

  • Guidance on restaurant design, layout, and construction to ensure efficient workflows and brand consistency.

  • Vendor setup, supply chain coordination, and equipment sourcing support.

Training Program:

  • Extensive initial training at both a corporate training restaurant and the franchise location.

  • In-depth instruction in kitchen management, food preparation, customer service, POS operations, and financial management.

  • Team training sessions to ensure smooth day-to-day operations.

Marketing & Grand Opening:

  • Pre-launch marketing campaigns tailored to local demographics.

  • Grand opening event coordination with corporate marketing support.

  • Access to national advertising materials, social media assets, and digital marketing strategies.

Ongoing Operational Support:

  • Continuous training updates, menu innovations, and promotional assistance.

  • Periodic business reviews and performance consultations.

  • Access to an intranet support portal for marketing, training, and operational resources.

  • Regional and national marketing campaigns to drive customer traffic.

With this level of support, franchisees can focus on growth, customer service, and profitability while leveraging a strong corporate backbone.


Ideal Candidate

Genghis Grill seeks passionate entrepreneurs who are eager to deliver an exceptional dining experience. Ideal candidates include:


  • Experienced Operators: Individuals or groups with prior experience in food service, restaurant management, or multi-unit operations.

  • Business-Minded Investors: Entrepreneurs seeking to diversify their portfolio with a strong, proven restaurant brand.

  • Community-Focused Leaders: Owners who enjoy engaging with their community, building loyal customer relationships, and promoting local dining experiences.

  • Hands-On Managers: Franchisees willing to be actively involved in daily operations, ensuring quality and guest satisfaction.

  • Financially Prepared Investors: Those capable of meeting the investment requirements and sustaining growth during the initial phase.

Preferred Locations:
Genghis Grill continues to expand across major U.S. markets, with opportunities available in high-traffic urban areas, suburban centers, and mixed-use developments. Ideal sites include locations with strong lunch and dinner traffic, near retail centers, universities, or office districts.


Financial Detail

CategoryEstimated Cost (USD)
Total Investment Required$350,000 – $950,000
Minimum Investment$350,000
Franchise Fee$40,000
Royalty Fee6% of gross sales
Marketing Fee2% of gross sales
Working Capital$50,000 – $100,000
Infrastructure / Build-Out Costs$200,000 – $600,000 (depending on location size)
Training & Initial SetupIncluded in franchise fee
Expected ROI15% – 25% (depending on market conditions)
Break-Even PeriodTypically 18 – 30 months
Revenue StreamsDine-in, takeout, catering, and online orders
Franchise Units (Approx.)50+ operating across the United States

The investment offers multiple revenue streams and scalable growth potential, supported by a recognized national brand.



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