Established
2014
Franchise Units
50
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$500,000
Home Based
No
Description
The SoBol franchise represents a powerful opportunity in the fast-growing healthy fast-casual segment. Known for its vibrant açaí bowls, pitaya bowls, smoothies, and fresh juices, SoBol has carved out a loyal following among health-conscious consumers who value clean ingredients, customizable menus, and a feel-good brand experience.
Positioned at the intersection of wellness, convenience, and lifestyle dining, SoBol appeals to a broad demographic—from fitness enthusiasts and busy professionals to families and students. The brand emphasizes fresh fruit, nutrient-dense superfoods, and visually appealing products that perform exceptionally well on social media, helping franchise locations generate organic word-of-mouth and repeat traffic.
With a simple operating model, limited kitchen complexity, and strong unit-level economics, SoBol has become an attractive franchise option for entrepreneurs seeking a scalable, community-driven business in one of the fastest-growing food categories in the U.S. market.
Why Invest in This Franchise?
SoBol stands out in the crowded better-for-you food space by combining operational simplicity with strong consumer demand.
Key investment advantages include:
• Participation in the booming healthy eating and smoothie bowl market
• Strong brand recognition in established and emerging territories
• Streamlined menu and low food waste compared to traditional QSR concepts
• High percentage of takeout and delivery sales
• Lifestyle-friendly operating hours
• Social-media-friendly products that drive organic marketing
• Scalable model suitable for multi-unit ownership
Background
Established Year: 2014
SoBol was founded in New Jersey by health-focused entrepreneurs who wanted to bring authentic Brazilian-style açaí bowls to local communities using high-quality ingredients and consistent preparation standards. What began as a single neighborhood concept quickly evolved into a fast-growing franchise brand as demand surged for nutritious, customizable food options.
Founders: The brand was created by entrepreneurs with backgrounds in nutrition, operations, and hospitality, focused on building a scalable wellness-oriented concept.
Brand Journey & Company History:
SoBol expanded steadily along the U.S. East Coast before entering additional states, refining its franchise systems, supply chain, and training programs along the way. The company invested early in franchisee support, standardized recipes, and marketing systems, helping maintain consistency across locations.
Ownership & Market Presence:
SoBol operates under a franchise-first growth model and has expanded across multiple U.S. states with strong concentrations in suburban, urban, and college-adjacent markets.
Industry Category:
Fast-casual dining | Healthy food | Açaí bowls & smoothies
Franchise Active Units (Current Estimate):
Approximately 50+ locations operating across the United States, with additional units in development.
Support Training
SoBol offers comprehensive end-to-end franchise support designed to help both first-time and experienced operators succeed.
Pre-Launch Support:
• Site selection guidance and territory evaluation
• Store layout, design, and build-out standards
• Equipment specifications and vendor sourcing
• Assistance with permitting and pre-opening planning
Training Programs:
• In-person and classroom training at certified locations
• Hands-on product preparation and quality control training
• POS systems, inventory management, and labor scheduling
• Food safety, sanitation, and operational compliance
Operational Support:
• Proven operating manuals and SOPs
• Ongoing field support and performance coaching
• Supply chain coordination and approved vendors
Marketing & Brand Support:
• Grand opening marketing strategy
• Digital marketing templates and local store marketing playbooks
• Social media guidance and brand-approved content
• Seasonal promotions and product launches
Ongoing Support:
• Franchise business reviews and benchmarking
• New product innovation and menu development
• Continuous training updates and refresher programs
Ideal Candidate
SoBol is best suited for entrepreneurs who are passionate about health, wellness, and community engagement.
Ideal candidates typically have:
• Strong people-management and leadership skills
• Customer-service or food service experience (helpful but not mandatory)
• Hands-on or semi-absentee ownership mindset
• Commitment to brand standards and product quality
• Financial capability to meet investment requirements
• Interest in multi-unit expansion opportunities
Location Preferences:
• High-traffic retail corridors
• Lifestyle centers and mixed-use developments
• College towns and fitness-oriented communities
• Suburban neighborhoods with health-conscious demographics
Financial Detail
| Cost Category | Estimated Investment Range (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Initial Investment | $250,000 – $500,000 |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Leasehold Improvements & Build-Out | $120,000 – $220,000 |
| Equipment & Fixtures | $50,000 – $90,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Training & Travel Expenses | $5,000 – $10,000 |
| Working Capital (3–6 Months) | $30,000 – $50,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand Marketing Fee | ~2% of Gross Sales |
| Estimated Annual Revenue Potential | $500,000 – $900,000+ |
| Expected ROI | 20% – 30% (location dependent) |
| Estimated Break-Even Period | 18 – 30 Months |
