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Get In Shape For Women Opportunity

USA & CAN

Established

2006

Franchise Units

60

dollar

Minimum Investment

$150,000

dollar

Franchise Fee

$30,000

dollar

Total Investment Range

$250,000

Home Based

No

Description

Get In Shape For Women is one of America’s leading boutique fitness franchises dedicated exclusively to helping women transform their health, confidence, and lifestyle. Unlike typical gyms, this unique fitness concept combines personal training, nutrition, accountability, and community support to deliver real, lasting results. Founded on the belief that fitness is more than physical strength—it’s empowerment—Get In Shape For Women has redefined what a women’s gym experience can be.

With its small group personal training model, the franchise delivers individualized attention in a supportive and motivating environment. Each studio operates with a client-centered approach, offering tailored workout programs, nutritional guidance, and mindset coaching that help women achieve measurable results. As health and wellness continue to dominate consumer priorities across the USA, Get In Shape For Women stands out as a trusted, proven brand that not only builds stronger bodies but also stronger communities.

Why Invest in This Franchise?

The health and fitness industry in the United States is booming—valued at over $30 billion and continuing to grow each year. Within that space, women-focused fitness concepts have experienced remarkable success due to their niche appeal and high client retention. Get In Shape For Women has established itself as a leader in this category by combining personal attention with scalable business systems.

Investing in a Get In Shape For Women franchise means aligning with a mission-driven brand that delivers both purpose and profit. Franchise owners benefit from a highly repeatable business model, multiple recurring revenue streams, and a dedicated clientele base passionate about transformation and wellness. The franchise’s semi-absentee ownership model, efficient studio design, and strong brand reputation make it an ideal opportunity for entrepreneurs seeking a rewarding business that changes lives.

From proven marketing programs and national brand recognition to ongoing operational support, franchisees are set up for long-term success from day one.


Background

Founded: 2006
Founder: Brian Cook
Headquarters: Needham, Massachusetts, USA
Franchise Units (Current): 60+ locations nationwide
Industry: Health & Fitness / Women’s Fitness

Get In Shape For Women began its journey in 2006 with a mission to empower women through strength training, nutrition, and accountability. The concept was inspired by the need for a safe, motivating, and results-oriented space where women could achieve their fitness goals without intimidation.

Over the years, the brand has grown steadily, expanding across multiple U.S. states through a combination of company-owned and franchised studios. Each location reflects the brand’s core values: empowerment, community, and results. By maintaining a focus on personalized fitness programs for small groups (1 trainer to 4 clients), Get In Shape For Women has achieved one of the highest client retention rates in the boutique fitness sector.

Today, the company continues to evolve under strong leadership and innovation, adapting to digital fitness trends, hybrid coaching, and community-driven marketing.


Support Training

Get In Shape For Women provides a world-class support system designed to help franchise owners succeed, regardless of prior fitness industry experience.

Pre-Launch Support:

  • Assistance with site selection and lease negotiations.

  • Studio design and layout guidance to optimize client experience and operational flow.

  • Vendor relationships for equipment, software, and signage.

  • Access to a comprehensive startup checklist and business plan template.

Initial Training:

  • A detailed multi-day onboarding program covering operations, sales, customer service, and fitness programming.

  • In-person and online training modules to help new owners understand every aspect of running a studio.

  • Staff recruitment guidance and trainer certification standards to ensure brand consistency.

Ongoing Support:

  • Dedicated franchise business coach for continuous operational guidance.

  • National marketing campaigns, social media tools, and brand assets.

  • Regular performance reviews, webinars, and best-practice sharing among franchisees.

  • Access to an online portal with updated resources, workout plans, and promotional materials.

Franchisees also receive advanced training on membership sales, retention strategies, and community engagement—ensuring each location thrives long-term.


Ideal Candidate

The Get In Shape For Women franchise is best suited for entrepreneurs who are passionate about health, wellness, and empowering women. While prior fitness experience is beneficial, it is not required. The brand provides complete operational and business training to help new owners succeed.

Ideal candidates include:

  • Entrepreneurs seeking a purpose-driven business in the health and wellness industry.

  • Investors looking for a semi-absentee model with manageable staff and hours.

  • Fitness professionals or personal trainers ready to expand into ownership.

  • Community-oriented individuals passionate about helping others achieve their goals.

Key qualities of successful franchisees:

  • Strong interpersonal and leadership skills.

  • A desire to motivate and support women.

  • Financial stability and commitment to follow proven systems.

  • A genuine interest in fitness, nutrition, and personal development.

Preferred Locations:
Franchises thrive in suburban neighborhoods, small business districts, and residential communities with a strong concentration of professional women, families, and health-conscious individuals.


Financial Detail

CategoryEstimated Cost (USD)
Total Investment Required$150,000 – $250,000
Minimum Investment$150,000
Franchise Fee$30,000 – $40,000
Royalty Fee6% of gross sales
Marketing/Brand Fund Fee2% of gross sales
Studio Size1,200 – 1,800 sq. ft.
Initial Equipment & Buildout$75,000 – $120,000
Working Capital$10,000 – $25,000
Expected ROI20% – 30% (varies by performance)
Average Revenue (Per Unit)$250,000 – $400,000 annually
Break-Even TimeTypically 12 – 24 months
Franchise Units60+ across the USA


Revenue streams include membership fees, personal training packages, nutrition programs, and branded merchandise. With strong retention and predictable recurring income, franchisees enjoy long-term financial sustainability.



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