1971
320
$300,000
$30,000
$1,305,000
No
Schlotzsky’s is a fast-casual restaurant franchise known for its fresh-baked sourdough bread, flavorful sandwiches, gourmet pizzas, flatbreads, and wraps. As part of the Focus Brands portfolio, Schlotzsky’s has evolved into a modern, tech-forward deli-café concept with an appealing, flexible footprint model and a loyal nationwide customer base. Franchisees benefit from decades of brand equity and strong corporate support.
Founded in 1971 in Austin, Texas, Schlotzsky’s started as a small sandwich shop serving a single, signature sandwich. Over the years, it has grown into a recognized national brand with a streamlined menu and a vibrant atmosphere. Now operating under Focus Brands, Schlotzsky’s leverages a proven system and shared resources to maximize franchisee success.
Parent Company: Focus Brands (which also owns Cinnabon, Auntie Anne’s, Moe’s Southwest Grill)
Headquarters: Atlanta, Georgia
Established Year: 1971
Franchising Since: 1976
Schlotzsky’s offers robust franchisee support that includes:
Comprehensive training: 4 weeks of hands-on operations training and business management support
Site selection & real estate assistance
Design & construction guidance
Marketing support: National brand campaigns, local store marketing, digital tools
Ongoing operational support from field consultants and corporate teams
Schlotzsky’s is looking for passionate, driven individuals or multi-unit operators with:
Experience in restaurant or retail management
A commitment to maintaining high-quality operations
Strong leadership and customer service skills
Financial capability to invest and scale
Initial Franchise Fee: $30,000
Royalty Fee: 6% of gross sales
Marketing/Advertising Fee: 2% national + local marketing contribution
Franchise Units (USA): Over 320 locations
Total Investment Range: $503,000 – $1,305,000
Minimum Net Worth: $1,000,000
Minimum Liquid Capital: $300,000
