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Go Burrito Opportunities

See Cities,
See States,
USA & CAN

Established

2013

Franchise Units

10

dollar

Minimum Investment

$350,000

dollar

Franchise Fee

$30,000

dollar

Total Investment Range

$650,000

Home Based

No

Description

Go Burrito is not just another Mexican fast-casual restaurant—it’s a full-on burrito experience built around fun, flavor, and community. Known for its vibrant atmosphere, bold menu, and locally inspired energy, Go Burrito has become one of America’s most talked-about burrito destinations. The brand is loved for its fresh, made-to-order burritos, bowls, nachos, quesadillas, and more, all crafted with top-quality ingredients and authentic flavors that customers can customize to their liking.


Founded on the belief that great food should come with great vibes, Go Burrito combines the laid-back energy of a beach bar with the consistency and scalability of a proven franchise model. Each location features its signature “Go Burrito Cantina,” serving beer and margaritas in a casual, welcoming setting—creating an experience that keeps guests coming back again and again.

With its strong customer loyalty, engaging brand personality, and simplified operations model, Go Burrito stands out in the booming fast-casual segment—offering entrepreneurs a unique opportunity to own a profitable business with personality, culture, and broad market appeal.

Why Invest in this Franchise?

The fast-casual Mexican dining market continues to be one of the most lucrative sectors in the restaurant industry, driven by growing demand for customizable, fresh, and quick dining options. Go Burrito has perfectly positioned itself at the intersection of quality, experience, and affordability.

Here’s why investing in a Go Burrito franchise makes business sense:

  1. Proven Business Model: Built for efficiency and profitability, Go Burrito’s model focuses on fresh prep, limited waste, and fast customer turnover.

  2. High Consumer Demand: Mexican cuisine remains one of the top-growing food segments in America, with burritos being a national favorite.

  3. Unique Atmosphere: Each location features a lively cantina-style vibe, differentiating Go Burrito from typical grab-and-go concepts.

  4. Affordable Entry Point: With lower investment and operational costs compared to many full-service restaurant brands, Go Burrito is ideal for both first-time and experienced investors.

  5. Strong Support & Training: Franchisees receive robust operational guidance, marketing support, and ongoing mentorship to help them grow successfully.

  6. Community Connection: Go Burrito thrives on local engagement and grassroots marketing, allowing owners to become active contributors to their community.


Background

Go Burrito was founded in 2013 in Salisbury, North Carolina, by Sean Guyn, an entrepreneur who wanted to reimagine the typical burrito restaurant by infusing it with energy, community, and a sense of adventure. His vision was to create more than just a place to grab a quick bite — he wanted a social, customizable dining experience where customers could enjoy fresh, made-to-order burritos and relax in a lively, beach-themed environment.


What started as a single store quickly became a local favorite, with customers lining up for Go Burrito’s build-your-own burritos, bowls, quesadillas, and nachos. Unlike traditional Mexican chains, Go Burrito added a unique twist — a full-service bar called “The Go Burrito Cantina” that serves local craft beers, margaritas, and cocktails, turning the restaurant into a social hub where food meets fun.

The success of the flagship location inspired expansion through franchising. Over the past decade, Go Burrito has grown into a recognized fast-casual Mexican brand with a growing number of franchise units across multiple states. The company’s approachable franchise model, affordable investment structure, and strong community engagement have helped it attract entrepreneurs from diverse backgrounds who share a passion for hospitality and local culture.

Go Burrito operates in the Fast-Casual Restaurant and Mexican Quick-Service categories — two of the fastest-growing sectors in the U.S. food industry. Its competitive advantage lies in combining fresh, customizable meals with a fun, laid-back experience that appeals to both young professionals and families.

The brand’s menu flexibility allows franchisees to adapt to local tastes and demographics while maintaining consistent quality standards. From its colorful interiors and open kitchen concept to its energetic brand personality, every Go Burrito location delivers a memorable customer experience.

As of 2025, Go Burrito continues to expand strategically across the United States, targeting high-traffic locations such as college towns, downtown districts, and suburban lifestyle centers. The brand’s leadership team remains focused on maintaining quality, innovation, and franchisee profitability as it scales nationwide.

Industry Category: Fast Casual Dining / Mexican Cuisine
Headquarters: Salisbury, North Carolina, USA
Year Founded: 2013
Founder: Sean Guyn
Current Franchise Units: 10+ and growing
Ownership Type: Privately held franchise company


Support Training

Go Burrito’s franchise program is designed to make ownership simple and scalable for investors at all experience levels. The brand offers comprehensive support from the initial setup to ongoing operations:


  1. Pre-Launch Support:

    • Site selection assistance and territory analysis

    • Lease negotiation support and store layout guidance

    • Access to approved suppliers and vendors

    • Assistance with permits, licenses, and build-out design

  2. Training Program:

    • Intensive initial training at Go Burrito’s headquarters covering operations, menu management, and customer service

    • On-site training during store opening to ensure smooth launch

    • Staff hiring and team training materials provided

  3. Marketing Support:

    • Local marketing and social media playbooks

    • National brand promotions and seasonal campaigns

    • Public relations support and grand opening event planning

  4. Ongoing Operational Support:

    • Continuous updates to menu and operational procedures

    • Regular franchise performance reviews and support visits

    • Technology tools for inventory management, POS, and reporting

With this level of guidance, franchisees can confidently manage their business while focusing on growth and community connection.


Ideal Candidate

Go Burrito seeks passionate entrepreneurs who love great food, community engagement, and hospitality. Ideal franchisees are:


  • Business-minded operators with strong leadership and management abilities

  • Outgoing personalities who enjoy creating memorable customer experiences

  • Investors or restaurant owners looking to diversify their portfolio with a high-growth, low-barrier concept

  • Hands-on entrepreneurs who value operational efficiency and brand culture

  • Financially qualified individuals with access to sufficient capital for investment and initial working capital

Experience in food service or hospitality is helpful but not mandatory, as Go Burrito provides complete operational training. The brand is best suited for high-traffic suburban or urban areas, near colleges, shopping centers, or nightlife districts where its fun, social energy can thrive.


Financial Detail

Below are the estimated financial requirements for opening a Go Burrito franchise in the United States:


Investment CategoryEstimated Cost (USD)
Franchise Fee$30,000 – $40,000
Total Initial Investment$350,000 – $650,000
Minimum Liquid Capital Required$150,000 – $200,000
Royalty Fee6% of gross sales
Marketing/Advertising Fee2% of gross sales
Working Capital (First 3 months)$25,000 – $50,000
Expected ROI20% – 30% annually
Average Break-even Time18 – 24 months
Franchise Units (2025 Estimate)10+ and expanding
Potential Revenue StreamsDine-in, takeout, catering, delivery, alcohol sales (cantina), merchandise

These figures may vary based on territory, location size, and local construction or labor costs. Franchise candidates are encouraged to review the latest Franchise Disclosure Document (FDD) for complete financial details.


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