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Gocha’s Breakfast Bar Opportunity

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Established

2018

Franchise Units

2

dollar

Minimum Investment

$354,800

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$751,500

Home Based

No

Description

If you’re looking to invest in a restaurant concept that marries elevated brunch fare, strong brand appeal and a growing footprint — the opportunity with Gocha’s Breakfast Bar delivers. This unique eatery has carved out a niche in the upscale breakfast and brunch market with a vibrant atmosphere, celebrity-founder story and a menu that appeals to both traditional Southern comfort and health-conscious, modern diners. With breakfast and brunch becoming ever more popular as experiential meals, Gocha’s invites entrepreneurs to step into the booming food-service industry with a concept that’s already proven in Atlanta and now ready for national expansion. Whether you’re drawn by the strong brand recognition or the operational model built to scale, Gocha’s offers a compelling path to business ownership in the fast-growing breakfast segment.


Why Invest in This Franchise?

  • Distinctive Market Positioning: Gocha’s stands out by offering upscale, Southern-inspired breakfast and brunch with a twist. With signature dishes like shrimp & grits, salmon benedicts, chicken & waffles and vegan or pescatarian-friendly options, the concept resonates with a broad customer base including families, professionals, brunch-goers and social-media-savvy diners.

  • Brand Strength & Founder Appeal: Founded by celebrity stylist-turned-restaurateur Gocha Hawkins, the brand brings story and star power. Her background and media presence help elevate brand awareness and bring a built-in credibility that gives franchisees an edge.

  • Turnkey, Scalable Model: Gocha’s offers a fully turnkey fast-casual/fast-fine hybrid model with proprietary recipes, operational support, and a high-margin brunch niche.

  • Growth Potential: The breakfast and brunch market continues to gain momentum as consumers shift toward daytime eating and elevated casual dining experiences. Investors entering now may benefit from early-mover advantage in many U.S. markets.

  • Support Infrastructure: From site selection to training and marketing, the franchise offers the kind of support that can reduce operational risk and accelerate time-to-profitability — important for those newer to restaurant franchising.


Background

Established Year: 2018


Founders & Ownership: Gocha’s Breakfast Bar was founded by Gocha Hawkins, a renowned celebrity hairstylist and entrepreneur who transitioned into the culinary and hospitality industry after years of success in entertainment. Her vision was to create a lively, stylish, and community-driven breakfast and brunch destination that blends Southern comfort food with modern, health-conscious twists.

Brand Journey: The first Gocha’s Breakfast Bar opened its doors in the Cascade area of Atlanta, Georgia, in 2018. The concept quickly gained a loyal following for its creative menu, energetic ambiance, and social-media-worthy presentation. Following the success of the flagship location, a second restaurant was launched in Fayetteville, Georgia, strengthening the brand’s reputation as one of the most exciting emerging brunch concepts in the region.

Gocha Hawkins’ growing culinary footprint also expanded into additional ventures under the Gocha’s Restaurant Group, including Gocha’s Tapas Bar and a mobile food truck, showcasing the scalability and appeal of her culinary vision. Her personal story — from celebrity stylist to successful restaurateur — continues to be a strong marketing advantage, resonating with customers and franchise investors alike.

Franchise Units (Current Number): 2 operating units (Cascade & Fayetteville, Georgia) along with one mobile food truck. The brand has begun its national franchise expansion phase, targeting key metropolitan and suburban areas across the United States.

Market Presence: Gocha’s has become an iconic local name in Atlanta’s brunch scene, celebrated for its Instagram-worthy plates, celebrity clientele, and elevated casual-dining atmosphere. As the franchise program grows, the company aims to replicate that energy nationwide — focusing on vibrant communities, high-traffic commercial districts, and lifestyle-driven neighborhoods.

Industry Category: Restaurant & Food Service – specializing in Breakfast, Brunch, and Casual Dining. The brand sits at the intersection of Fast-Casual and Upscale Brunch, appealing to both quick-service customers and those seeking a sit-down dining experience with premium quality and hospitality.


Support Training

  • Pre-Launch Support: The franchisor provides assistance with site selection, lease negotiation, restaurant design, and setup. Investors gain access to standardized build-out guidelines, vendor relationships, and purchasing programs.

  • Initial Training Program: All franchisees receive an intensive dual-phase training program at no additional charge. This includes classroom sessions and on-the-job training covering food preparation, customer service, operations, pricing strategy, and administrative systems.

  • Operational Support: The brand offers ongoing support in product ordering, menu implementation, quality control, and customer service procedures. This helps reduce guesswork and speeds up the learning curve.

  • Marketing & Brand Support: Franchisees benefit from national and regional marketing campaigns, social media strategy, email marketing support, local store marketing materials, and brand guidance to help launch successfully and maintain local awareness.

  • Ongoing Coaching & Updates: Beyond the grand opening, Gocha’s provides refresher training, access to vendor networks for cost savings, exclusive territory rights, and continuous business development support to enhance unit profitability.


Ideal Candidate

To best succeed with Gocha’s Breakfast Bar, the ideal franchise partner is someone with the following attributes:


  • Entrepreneurial Mindset: Someone who is excited about building a flagship dining experience, passionate about food and hospitality, and willing to engage in the day-to-day while scaling operations.

  • Business/Management Capability: Previous experience in restaurant operations, retail, hospitality, or general management is highly beneficial, though the brand’s support systems help bridge experience gaps. Strong sales and customer-service orientation, staff-management skills, and financial acumen are key.

  • Financial Capacity: Investors should have sufficient capital and liquidity to cover the initial investment, working capital during ramp-up, and contingencies.

  • Passion for the Concept & Brand: The brand thrives on elevated brunch, Southern hospitality, modern atmosphere, and social-dining culture. Franchisees who believe in that vision and can replicate the guest experience will be best suited.

  • Location-Focused Mindset: The ideal investor will target high-visibility, high-traffic locations in affluent suburban areas, daytime dining corridors, and brunch hotspots while engaging actively with the local community.

  • Commitment to Growth & Team-Building: Running a restaurant demands strong leadership, hiring and training staff, managing operations, and maintaining community visibility. A franchisee willing to commit time, effort, and energy will maximize success.


Financial Detail

CategoryDetails (USD)Description
Franchise Fee$35,000One-time fee granting rights to operate under the Gocha’s Breakfast Bar brand and access proprietary recipes, training, and systems.
Estimated Total Investment$354,800 – $751,500Covers build-out, equipment, signage, furnishings, franchise fee, initial inventory, opening marketing, and working capital.
Royalty Fee5% of Gross SalesPaid weekly or monthly to the franchisor for ongoing operational and brand support.
Marketing/Advertising Fee1–2% of Gross Sales (Recommended)Allocated to national and local marketing initiatives, social media campaigns, and brand advertising.
Minimum Liquid Capital Required$100,000 – $150,000Suggested minimum available liquidity to qualify for franchise ownership.
Net Worth Requirement$350,000+Financial stability threshold recommended by the franchisor for long-term success.
Initial Term of Agreement10 YearsStandard franchise term with renewal options upon satisfactory performance.
Training ProgramIncluded in Franchise FeeComprehensive pre-opening and on-site training for owners and staff.
Working Capital (First 3–6 Months)$40,000 – $80,000For payroll, utilities, supplies, and other operating expenses during ramp-up.
Break-Even Timeline24 – 36 MonthsAverage time to reach profitability, depending on location, size, and management.
Projected ROI PotentialHighBased on Atlanta units generating significant annual sales and strong repeat customer base.
Revenue StreamsDine-In, Take-Out, Delivery, Catering, Events, and Bar ServiceMultiple income channels to boost profitability.




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Gocha’s Breakfast Bar Opportunity

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