Established
1965
Franchise Units
180
Minimum Investment
$400,000
Franchise Fee
$40,000
Total Investment Range
$5,000,500
Home Based
No
Description
Gold's Gym is one of the most iconic names in fitness, renowned for its high-performance training environments and legacy of strength. As a Gold’s Gym franchise owner, you tap into a globally recognized brand with decades of proven success in helping individuals achieve their fitness goals. From bodybuilding enthusiasts to everyday fitness seekers, Gold’s Gym attracts a loyal and diverse customer base.
Background
Founded in 1965 in Venice Beach, California, Gold’s Gym quickly became a cornerstone of the fitness industry. Often referred to as the "Mecca of Bodybuilding," it gained global fame through celebrity endorsements, professional athlete training, and appearances in pop culture. Today, Gold’s Gym operates in over 20 countries with a strong presence in the U.S., offering strength training, cardio, group exercise, personal training, and cutting-edge wellness technology.
Support Training
Gold’s Gym offers comprehensive franchisee support, including:
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Initial Training: Extensive onboarding and training programs at Gold’s Gym University.
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Operational Support: Ongoing guidance in site selection, lease negotiation, and gym operations.
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Marketing Assistance: National and local marketing campaigns, branding toolkits, and digital support.
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Technology: Access to a full suite of fitness tracking and business management systems.
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Real Estate & Construction Help: Layout, design, and vendor management support.
Ideal Candidate
Gold’s Gym is seeking driven entrepreneurs with:
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A passion for health, fitness, and community engagement.
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Experience in business management or service industries.
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Leadership skills and an ability to build strong local teams.
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A long-term vision for building multiple units (multi-unit potential encouraged).
No prior fitness industry experience required — just a willingness to follow a proven system and a dedication to member success.
Financial Detail
Franchise Fee: $40,000
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Total Investment Range: $2,218,250 – $5,000,500
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Minimum Liquid Capital Required: $400,000
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Minimum Net Worth Required: $1,000,000
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Royalty Fee: 5% of gross sales
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Marketing Fee: 2% of gross sales
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Franchise Units (USA): Over 180
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Established Year: 1965
